21 - Scaling from Nothing to Series A in the B2B Space - with Michael Soselia - Director of Growth and Marketing at BibliU
Tune in as we chat with Michael Soselia - Director of Growth and Marketing at BibliU.
Bibliu is an EdTech startup that aims to fill the gap in the e-reading and e-distribution higher education market, benefiting a range of stakeholders: students, academics, librarians, publishers and institutions.
Michael is the Director of Growth & Marketing at BibliU. After graduating from the University of Cambridge, Michael joined BibliU to pioneer its growth and marketing activities. Over the last 2 years, his team has enabled the company to grow from $100,000 to $6 million ARR.
In his spare time Michael helps founders create efficient growth, fundraising and operations processes as the Co-founder and CEO at eLeanGrowth. He is documenting that journey on LinkedIn under #eleangrowing
Planning for brand development
Working with external partners
Innovating a stale industry
Transitioning from B2C to B2B
Building Marketing teams
Data-conscious not data-driven
What's on the roadmap
And much more…
This podcast is hosted by bluedropstudio.com a Digital Marketing & Creative Content Agency based in London, UK