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#54: Best Practices to Secure Media Wins
Episode 5411th May 2021 • The Book Marketing Action Podcast • Weaving Influence
00:00:00 00:20:15

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In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry​. During this episode, Mark shares:

  • What media outlets are looking for when they visit an author's website
  • How important a press kit is for an author
  • What authors should include in their press kit
  • The qualities Mark looks for in an author who will have the opportunity to land the most desirable media wins
  • How authors can land big media if they're just starting out

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