Bill Schroeder, owner of InTouch Practice Communications, jumps in to tackle a big question every clinic owner is starting to feel: if pet owners are asking AI instead of visiting websites, are veterinary clinic websites becoming obsolete? Dr. Andy Roark and Bill unpack how AI search and conversational search are changing veterinary website marketing, why strong veterinary SEO and original content still matter, and how clinics can position themselves so AI tools actually send clients their way. If you’ve been wondering whether your website is still pulling its weight, this episode gives practical reassurance and direction for the road ahead. Gang, let’s get into this episode!

LINKS

InTouch Practice Solutions: https://intouchvet.com/unchartedai/

Dr. Know-It-All Card Game

Dr. Andy Roark Charming the Angry Client Team Training Course

Dr. Andy Roark Swag: drandyroark.com/shop

All Links: linktr.ee/DrAndyRoark

ABOUT OUR GUEST

Bill Schroeder is an entrepreneur, international speaker, veterinary thought leader, and digital marketing enthusiast who has, for the past 28 years, leveraged his love of people and pets to help veterinary practices grow and thrive. He has say on the Board of Directors for VetPartners, teaches within the MBA program at Purdue University, and can be found teaching from many of the veterinary conference stages around the world.

Bill owns InTouch Practice Communications (www.InTouchVet.com), a full-service digital marketing agency built specifically for the veterinary community. His firm and more than 8,000 client success stories are the basis for his totally non-commercial talks. This unique view into the techniques and principles that are actually making the most impact drive his classes to be extremely relevant and empowering as the content is drawn from actual experience. It’s the stuff that works. Bill will teach you how to implement these things in your practice.

As a former United States Marine, he is a forever patriot and eagerly supports many

veteran’s causes. Bill lives in the Chicago suburbs with his wife Katie, daughters Madison and Lilly, and their very jealous schnauzer, Olive.

Mentioned in this episode:

Uncharted Practice Manager's Summit

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Office Hours w/ Dr. Andy Roark

Inside the Uncharted Veterinary Community, Dr. Andy Roark hosts Office Hours where veterinary leaders can bring real-world challenges and get practical guidance from someone who understands the realities of practice life. These sessions give veterinarians, practice managers, and team leaders a chance to ask questions, workshop difficult situations, and gain perspective on issues like team dynamics, communication, burnout, and clinic operations. Instead of navigating leadership challenges alone, members get direct access to Andy’s insight along with the support of a community of veterinary professionals working through many of the same challenges.

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