Bill Schroeder, owner of InTouch Practice Communications, jumps in to tackle a big question every clinic owner is starting to feel: if pet owners are asking AI instead of visiting websites, are veterinary clinic websites becoming obsolete? Dr. Andy Roark and Bill unpack how AI search and conversational search are changing veterinary website marketing, why strong veterinary SEO and original content still matter, and how clinics can position themselves so AI tools actually send clients their way. If you’ve been wondering whether your website is still pulling its weight, this episode gives practical reassurance and direction for the road ahead. Gang, let’s get into this episode!
LINKS
InTouch Practice Solutions: https://intouchvet.com/unchartedai/
Dr. Know-It-All Card Game
Dr. Andy Roark Charming the Angry Client Team Training Course
Dr. Andy Roark Swag: drandyroark.com/shop
All Links: linktr.ee/DrAndyRoark
ABOUT OUR GUEST
Bill Schroeder is an entrepreneur, international speaker, veterinary thought leader, and digital marketing enthusiast who has, for the past 28 years, leveraged his love of people and pets to help veterinary practices grow and thrive. He has say on the Board of Directors for VetPartners, teaches within the MBA program at Purdue University, and can be found teaching from many of the veterinary conference stages around the world.
Bill owns InTouch Practice Communications (www.InTouchVet.com), a full-service digital marketing agency built specifically for the veterinary community. His firm and more than 8,000 client success stories are the basis for his totally non-commercial talks. This unique view into the techniques and principles that are actually making the most impact drive his classes to be extremely relevant and empowering as the content is drawn from actual experience. It’s the stuff that works. Bill will teach you how to implement these things in your practice.
As a former United States Marine, he is a forever patriot and eagerly supports many
veteran’s causes. Bill lives in the Chicago suburbs with his wife Katie, daughters Madison and Lilly, and their very jealous schnauzer, Olive.
