Artwork for podcast Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Fix These 3 Points of Failure to Get Better Results for Your Content
23rd July 2018 • Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing • Copyblogger Media LLC
00:00:00 00:16:04

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A quick three-step check to make any piece of content more interesting and more effective.

While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts and see how they measure up. Then, keep these three points in mind as you create new work.

In this 16-minute episode, I talk about:

  • How to figure out “the point” for your audience — and how to get there quickly
  • Two resources to help you understand your content strategy — and how every piece fits together
  • Sales funnels and content paths — how to make content “pave the way” toward your business goals

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