“Stop trying to pretend that everything is smooth.”

In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation.

Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research.

00:00 Introduction to Resistance in Projects

00:18 Welcome to Insights and Innovators Podcast

00:32 Interview with Brianna Sylver

01:07 Understanding Turbulence and Resistance

02:18 The Grief Curve and Project Resistance

03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing

04:11 Suiting Up: Preparing for Project Success

07:24 Navigating Resistance: Embracing Free Fall

08:39 Real-World Examples and Practical Tools

17:59 Safe Landing: Ensuring Implementation Success

22:59 Future of Innovation and Emotional Intelligence

24:33 Conclusion and Free Gift for Listeners

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