This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South Africa

He shares some of the extraordinary powerful concepts that this sophisticated loyalty market has launched, including Discovery's famous Vitality program, some unique concepts within retail banking as well recent developments in fuel retail and convenience stores in the South African market.

Show Notes:

1) Deon Olivier - Certified Loyalty Marketing Professional