Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen!

Chapters:

• 00:00:00 – Welcome to the Perpetual Traffic Podcast!
• 00:00:39 – Join Our Telegram Group: Get the Inside Scoop
• 00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro
• 00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed
• 00:09:12 – The Birth of Viewability: Tom's Origin Story
• 00:11:34 – High-Risk, High-Reward: Performance Partnership Model
• 00:14:07 – Building Trust and Delivering Results
• 00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies
• 00:19:23 – ChatGPT's Impact on YouTube Search Habits
• 00:22:15 – Cracking the CPM Code
• 00:25:38 – The Long-Form Ad Advantage: Strategy for Success
• 00:28:42 – Decoding YouTube Analytics
• 00:31:48 – The Cornerstone VSL: Killer Video Sales Letters
• 00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy
• 00:38:29 – Act Two Unpacked: Problems and Solutions
• 00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos
• 00:43:40 – Act Three Finale: Delivering Solutions and Building Trust
• 00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success
• 00:58:23 – Tom's Reflections: Becoming a Video Marketing Master

LINKS AND RESOURCES:

• PT on Telegram
• Tom Breeze on PT
• Average Percentage Viewed
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!