As a former ELA teacher, I couldn't host a podcast without giving at least 1 vocabulary lessons. So today, we are chatting all about the definitions of organic and paid traffic on social media.
Episode Highlights
Organic Traffic
Paid Traffic
Which one is better?
Resources Mentioned
Don’t forget to enter that launch giveaway before April 11th
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Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions
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Transcripts
Kassaundra 0:00
As a former ELA teacher, I couldn't not host a podcast without giving at least one vocabulary lesson. So today, we are chatting all about the definitions of organic traffic and paid traffic on social media.
So teacher authors, go ahead and reheat that cup of coffee, because I'm your host, Cassandra Foster.
one too. I can't wait to make:
On the other hand, paid ads only run for so long. And so they're rarely bringing people into our community to stay, just because their nature is promotion of the sale versus community building. Also, another negative of paid traffic is to do paid traffic marketing. Well, there is a whole new layer of social media to learn about and master things that I don't even want to touch with a 10 foot pole. And that's saying something because I am usually willing to jump in and learn anything. But you have to learn how to run ads, how to specify the audience for an ad, how to how long you want to run your ad, there are so many things, okay? Don't get me wrong, organic traffic, and using your content to bring in organic traffic, take some learning to, but it's really hard to be doing that paid traffic marketing. And have it work well if you don't have your organic marketing down first. So essentially, it becomes more work. Finally, organic traffic is more beneficial to your ideal customer, you create free value, and you give them valuable content. And as teachers, we all have a helping nature. So I'm always team do what benefits teachers. Now, this isn't to say that you cannot do paid marketing and focus on paid traffic to your social media channels. There are definitely times when this can be beneficial. Like when you're launching something big like a course it might be something that you look into. But I want you to know that for everyday marketing of your resources, you should not have to pay your dollar bills, you can do that all through organic traffic. Okay, I hope you've enjoyed this little vocabulary lesson. Just remember, organic traffic comes to you naturally through the content you already create. And paid traffic requires you to pay to get eyes on your content. So whether you decide to use organic paid or a mix of both, just make sure you're always keeping that teacher on the other end of the screen in mind. And one last thing, don't forget to enter the launch giveaway that's running until April 11 at 12pm. Eastern Standard Time. All right, cool coffee friends. Thanks so much for listening. If you're loving getting schooled in socials, make sure to subscribe so you don't miss an episode. Also, I would love it if you left a review so that other teacher authors like you can start getting schooled in socials too. All right, I'll see you in the next episode.
