Lost footage film 'The Blair Witch Project' released in 1999 was the most successful independent film of all time. And it’s pretty scary too!
Pascal Fintoni and Roger Edwards explore how that independent and entrepreneurial spirit was also used in the marketing campaign to attract the attention of audiences and the media.
It started with an intriguing hook: In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found.
'The Blair Witch Project' was made more intriguing by a mockumentary and ingenious viral pre-release marketing campaign.
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Do you fancy even more film marketing stories?
Follow us online for bonus content on film marketing and promotional tactics from across industries:
The Film Marketing Official Website
The Film Marketing Reviews original video series on YouTube
Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube
Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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