Today’s guest is Dana Hork, Founder of Beers with Friends, the sprint-based creative agency that makes creative firepower available on tap.

Drawing on her experience as a brand-side marketer at Jet.com, Walmart and Wonder, Dana explains why she felt the traditional agency model was no longer keeping pace with modern marketing.

That’s why Beers with Friends takes a radically different approach – working with one client at a time, bringing the right talent around the table and compressing high-stakes work into five-day sprints.

Dana also unpacks how their model creates focus, choosing their ideal clients and how repeat business works without traditional retainers.

This is an innovative, positive, and optimistic conversation from a client who decided to do it for themselves.

HIGHLIGHTS:

[02:16] Selling ‘Beer Runs’

[03:26] Brand side beginnings

[09:45] Paying for focus

[13:57] Single vs multiple sprints

[21:04] People behind the brands

[24:58] Competing without competition

[27:21] AI the fidelity of ideas

[32:07] Designing the client experience

[37:29] Optimism through innovation

MORE ABOUT DANA:

LinkedIn: linkedin.com/in/danahork

Website: Beers With Friends

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

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