This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Today’s episode features key insights from the industry's best-known research report that’s produced every year by Bond Brand Loyalty.

Featuring insights from more than 39,000 consumers in eleven markets including North America and Europe, it includes consumer loyalty feedback on over 750 consumer brand programs in 15 industries.

This episode features Alie Donnelly and Sean Claessen from Bond Brand Loyalty, who share their initial insights that have just been published in the first post-pandemic version of “The Loyalty Report 2022”, and their “Pathways to Growth Guide”.

From the importance of how brands are addressing societal issues through to the ongoing fundamental shift in consumer’s expectations of the loyalty programs they engage with, today’s conversation highlights the important issues, ideas, and innovations that are proving essential to drive consumer loyalty in 2022 and beyond.

Show Notes:

1) Bond Brand Loyalty

2) Alie Donnelly

3) Sean Claessen

4) "Pathways to Growth Guide"

5) “The Loyalty Report 2022” Press Release