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How to Master Instagram Reels
Episode 5210th March 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:38:41

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Today we are going all into Instagram Reels and find out why and how to master them in 2022. 

Did you know that Reels receive more engagement than regular video content at a rate of about 22%. 

They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence. 

Coming up in today’s show

  • Why Reels are important in your social media strategy 
  • How to master them in 5 steps
  • I speak to Reels sensation, Richard Grogan, a Dublin-based solicitor that has taken Instagram and TikTok by storm with a combined reach of 1m on both platforms. 
  • He shares how he got into creating Reels and the impact on his professional profile and public engagement.


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.



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