Fear is a natural part of growth, but what if it could be rewired into fuel for success? In this episode of The Abundant Coach, host Lauren Brollier Newton welcomes high-performance expert John Assaraf, who shares neuroscience-backed strategies to help coaches recognize fear, reframe self-doubt, and take bold action toward their goals. Whether fear, self-sabotage, or limiting beliefs have ever held someone back, this conversation provides the tools to break through.

Key Takeaways from This Episode

• Fear is a learned response, but it can be unlearned through intentional mindset shifts and neuroscience-backed strategies.
• The difference between fear and intuition is that intuition is calm and immediate, while fear is usually coupled with hesitation and doubt.
• Breaking big goals into micro-actions is an effective way to bypass fear and build momentum.
• Selling is an act of service—coaches who hesitate to sell are actually withholding transformation from those who need it.
• AI is a tool, not a threat—when leveraged correctly, it can help coaches grow their businesses and better serve their clients.

Join the Life Coach Accelerator: Your First Step to Overcoming Fear & Building a Thriving Coaching Business

If you’re ready to push past fear and build a coaching business with confidence, the Life Coach Accelerator is for you! This free 5-day challenge is designed to help both aspiring and struggling coaches gain clarity, attract ideal clients, and break through self-doubt. Participants will learn how to find their soulmate clients, communicate their value, and develop the confidence to step into their calling as a successful coach.

🚀 Save Your Spot Now!

BONUS: AI Masterclass with John Assaraf

For coaches looking to stay ahead in an evolving industry, John Assaraf is hosting a special AI Masterclass to teach how to integrate AI for marketing, client acquisition, and scalable business growth. This session is an opportunity to learn how to leverage cutting-edge technology to work smarter, not harder.

🔗 Connect with John and grab your spot here!

00;00;03;23 - 00;00;31;26

Lauren Brollier Newton

Welcome to the abundant coach. I'm your host, Lauren Brollier Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you'll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

00;00;31;29 - 00;00;53;24

Lauren Brollier Newton

All right, well, you are all going to be thrilled to hear who we have back on the show today. You guys loved the last episode and he's back. John Ansaroff, who is one of the leading high performance coaches in the world. You know this because you listened to the last episode. Last episode is not a prerequisite. But for those of you who did listen, we had an amazing time.

00;00;53;26 - 00;01;15;24

Lauren Brollier Newton

00;01;15;24 - 00;01;32;04

Lauren Brollier Newton

And I know a lot of you told me that after you listened to the first episode, that you are loving the Inner Size app and, just an all around super, super nice, loving, amazing man who you guys know changed my life. So, John, welcome back to the show.

00;01;32;06 - 00;01;39;09

John Assaraf

Thanks, Lauren. So great to be back with you and your awesome audience. And we're going to talk about a lot of good new stuff today.

00;01;39;16 - 00;02;04;11

Lauren Brollier Newton

I was taking notes before we even started, so I'm really thrilled about this. So I want to go back to something that we talked about on the first episode, which is this idea of the Frankenstein brain. At first the Einstein brain. And one of the things that you mentioned on that episode is that the Frankenstein brain has, is perceiving real or imagined danger or discomfort.

00;02;04;14 - 00;02;05;03

John Assaraf

Yep.

00;02;05;05 - 00;02;22;12

Lauren Brollier Newton

So one of the things that our coaches often either struggle with themselves or as they're coaching their clients, this is a question that often comes up, which is, but how do I know if it's my intuition? Versus how do I know if it really is that Frankenstein brain? So I'd love to get your take on that.

00;02;22;14 - 00;02;46;15

John Assaraf

It's such a great opening question. I'd like to also remind people that, just like you love to have brakes in your car to slow down or to, like, prevent an accident. And you also like to have gas to, you know, accelerate when you want to. We need both. Up above, you'll see. There's there's Frankie's monster.

00;02;46;15 - 00;03;06;23

John Assaraf

That's one of the Frank Frankenstein's monster. And then we have Einstein up there, and I call them the Stein cousins. And they're both sick. Tacular. Because they're not your enemy. They're there to support you when you know how to use them better. So a lot of times, if we ask, is it like where does my intuition cut come from?

00;03;06;23 - 00;03;36;12

John Assaraf

Like I feel it in my God, it's like something feels off. Well, let's take all of our life's experiences. We have cellular memory. And and so that's all of our life experiences in studies that have been done with rats, female rats specifically, and her offspring. Let's say, for example, you take a female rat and you put her through the hardest maze she has ever been through.

00;03;36;13 - 00;04;00;24

John Assaraf

Takes six hours, seven hours, eight hours, then four hours, five hours, three hours, then one hour, two hours, three hours. And she does this over and over and over for a few days. And then she has an offspring that, you know, baby rat can go through that maze like the mother did, as fast as possible because she passes the DNA pattern to the offspring.

00;04;00;26 - 00;04;25;08

John Assaraf

So is it possible? Let's just think about this. Is it possible that the human DNA, the lineage that you come from, that I come from? Is it possible that within our own DNA, there's intelligence not just on, you know, how does this cell become. You know, a liver cell in this cell becomes a hard cell in this cell, does this function, that function.

00;04;25;08 - 00;05;09;16

John Assaraf

Is it possible that within our DNA there is information within that plus our experience in our life that says, ooh, something something's like doesn't resonate or something does resonate? That's our intuition. So we have to be highly sensitive to that part one. But part two is whenever we have this feeling or the feeling, whether it's intuition or, feeling of fear, fear of feeling, you know, afraid of being embarrassed, ashamed, ridiculed, judge, rejected, unloved, failing, succeeding, being abandoned, whatever it is, all those are learned.

00;05;09;18 - 00;05;44;02

John Assaraf

All those are learned. So when when we feel something, the the the word from a neuroscience perspective, feeling is there is something that is causing neuro chemicals to flood my bloodstream and that flooding in my bloodstream is causing this visceral feeling. So intuition may be from our whole history and maybe even our heritage. But when the feeling is like, you know, we procrastinate, we self-sabotage.

00;05;44;05 - 00;06;15;05

John Assaraf

We're afraid the skilled individual goes. I wonder what is causing that. Intuition is what we know before we feel, ooh, it is lightning fast. And it's just like something doesn't feel right. It's almost like there isn't a fear. But. But it's like an alertness. It's like, like a, a light just popped up on your dash.

00;06;15;07 - 00;06;37;07

John Assaraf

So, like, look, okay. Be aware. Now we go to the next phase and go. I wonder what's causing this feeling, right? Because, and, feeling all emotions are triggered in the subconscious mind. It's kind of like we. I want to do this. I want to achieve that. He's asking me this. She's asking me this. I'm considering buying this.

00;06;37;07 - 00;07;05;14

John Assaraf

I want to go here. Whatever. The thing is. As we do that, our brain is processing, is there any realer or danger here? Is there any real danger that I've either read about, experienced, heard about, saw somebody go through? Yes. No. Binary in billionths of a second. If in our memory, in the reservoir of our own database, there is something that says there's potential danger here, it releases.

00;07;05;14 - 00;07;33;09

John Assaraf

Right. The electrical system is the information. It releases the neurochemical called cortisol stress. Neurochemical, all that goes in the bloodstream. And now we have this feeling. So our job is to feel like feel it. There's nothing wrong with the feeling. What happens with a lot of people is because they don't know how to regulate their own emotions or feelings they're worried about, oh, what if this doesn't go away?

00;07;33;13 - 00;07;52;29

John Assaraf

Well, what if this is true? Well, what if I get hurt? What if, what if negative negative negative, negative. And that means Frank is doing his job. So you just go. Hey, Frankie. Thank you, I love you. Good job. Now let me go a little bit deeper. Let me go to I need to I need Frankie. Hey, I need, what's causing this feeling?

00;07;53;01 - 00;08;09;21

John Assaraf

Oh, well, what if I make a mistake? It's a good question. What's the worst that can happen? Well, the worst that can happen is blink. Blink blink, blink in mind. Okay, could you handle that? If it happened? I guess I could if I had to, and I didn't want to, but could you if you had to?

00;08;09;23 - 00;08;28;25

John Assaraf

Yeah, I could. Great. Let's take it off the table. Nothing to worry about. Right. So. So what we want to start learning how to do, which we're not taught to do, is like, we can talk to ourselves. It's okay. Yes. I don't suggest in public, but we want to question, so that we understand there's nothing wrong with the feeling.

00;08;29;01 - 00;09;00;20

John Assaraf

There's nothing wrong with our emotions. But are they serving us? Are they constructive or destructive, empowering or disempowering? Positive or negative? That's all they are. They're one of those six. And so if they're disempowering, destructive and negative, let's not do that. But if in doing it it could be empowering, it could be positive, it could help us achieve the vision, the goals, the desires we want.

00;09;00;22 - 00;09;35;23

John Assaraf

Then let's learn how to manage the risk. Now we're using our bio computer the way we're supposed to use it, and this is where some critical thinking skills comes in. And this is where self-talk matters. Questions I am asking myself matters and regulating my own state and physiology my emotions matters. Now, if I ask anybody that's watching here, what was the last course you took on being aware of and managing self-talk?

00;09;35;24 - 00;09;59;29

John Assaraf

None. What was the last course you talk about? Understanding emotions and feelings and managing your state a little. What was the course you took on critical thinking and learning how to calm yourself down, so you can actually activate the part of your brain that can help you navigate through better questions. So if we ask questions like why does this always happen to me, your brain's going to go, well, let me tell you.

00;10;00;01 - 00;10;32;26

John Assaraf

Yeah. Right, right. And so the the quality of our questions determines the quality of what my brain focuses on. And we have to remember, it's my brain. It's your brain. You are the operator of it. And if you don't start to train it, it will train you. So this is where a little bit of mindset training, mental fitness and what I call our inner size's, right, strengthen, our ability to do this.

00;10;32;26 - 00;10;35;09

John Assaraf

And then we get better and better and better and better at it.

00;10;35;11 - 00;10;57;11

Lauren Brollier Newton

What would you say to is just coming to my mind in the moment? What would you say to someone who has like a visceral, because you talked about, let me see if I can find the word you use. Oh, this cellular memory of something. And so, for example, I'll just use an example from my own life. I had the greatest fear of flying for as long as I can remember.

00;10;57;11 - 00;11;18;08

Lauren Brollier Newton

00;11;18;11 - 00;11;36;05

Lauren Brollier Newton

But I do notice, like, especially if I happen to see, I really try to stay away from the news and things like that. But if I happen to be scrolling the book or Instagram and oh, plane crash this, it's like I'm right back to the place where I had all that fear. And so I'd be curious to be to hear what your answer is to when something is such a cellular memory.

00;11;36;05 - 00;11;40;08

Lauren Brollier Newton

Oh, and the reason it connects to cellular memory is I had a family member that died in a plane crash.

00;11;40;11 - 00;11;49;02

John Assaraf

Oh, so very visceral. Yeah. Fear of flying. Let's, let's ask a question. Were you born with the fear of flying?

00;11;49;04 - 00;11;51;05

Lauren Brollier Newton

I was not, I don't believe.

00;11;51;07 - 00;12;15;06

John Assaraf

Nobody was born with any belief or any fear. So either, you read about it, watch it on TV. Somebody died in your family. You had massive turbulence or or something, you know, on a plane. It was like the plane was jumping up and down, even though. And most people jump up and down when there's turns because they don't understand, you know, what's causing it.

00;12;15;08 - 00;12;31;24

John Assaraf

And so, Frankie says, oh, my God, oh, my God, a friend or family member died. Well, maybe, maybe I'm going to die. So now your brain is going to go. This possibility is real. And every time you get into a car, it's real. And every time you get into a plane, it's real. And I'm train. It's real.

00;12;31;24 - 00;13;05;07

John Assaraf

I'm on a bike, it's real. And you walk, it's real. But our brain doesn't go well. The probability of me driving a car and getting killed is it's, you know, one out of a million and a plane is like one out of 100 million. And we don't do that calculation. Even if we do, logic doesn't trump emotion. Our brain will wire a real or imagined negative experience a thousand times faster and stronger than a positive experience.

00;13;05;09 - 00;13;24;01

John Assaraf

We had a woman in one of our events from the Philippines that, I one of our events that we were talking about achieving your goals in the afternoon of day one, we we do something called Fear Factor. And Fear Factor is based on that TV show Fear Factor. You got to eat these worms. You got to eat the stinkiest cheese.

00;13;24;02 - 00;13;51;14

John Assaraf

You got to do this. Well on this one day, there were probably about 800 people in the audience, from the back, back doors and on the big screens. I had my friend Mike and his wife Donna come with, like, a 12ft, 300 pound python. That albino with three people carrying this python, and then another box. One of the guys it was had like a six, six, eight inch tarantula.

00;13;51;17 - 00;14;14;04

John Assaraf

And when people saw what was going up on the screen, you could hear with a whole bunch of the people, and they saw that there were coming in behind. And people started running to the to the sides or running away from where they were coming. And this one woman was like, hey, hey, hey, hey, hey, hey. She was she she was frozen in fear.

00;14;14;06 - 00;14;34;14

John Assaraf

And we asked, who would like to overcome their fear of snakes and spiders? And she actually, we actually had to, like, come on. Like, you have such a visceral reaction just to snakes. And so we got her up on stage. That was with, Doctor George Pratt. And, we took a several people. One guy was petrified of spiders.

00;14;34;14 - 00;14;54;05

John Assaraf

She was petrified of snakes. And within 40 minutes, we discovered a couple things. Where did you get this fear of snakes? Oh, true. From my brothers and my sister. She had a heavy Filipino accent, and, I said, well, how special? Well, we were watching television and and there was a snake that came into the village just like ours.

00;14;54;09 - 00;15;16;12

John Assaraf

And it was on TV. And the snake ate the person. And my brothers and sister said that they're gonna the snake is going to come and get me that night. She's never seen a real snake. She was in her 60s, never seen a real snake frozen in fear in the audience. So in her subconscious mind, that was easily impressionable.

00;15;16;12 - 00;15;39;03

John Assaraf

As a young girl, she had this visceral fear of what she saw on TV. She didn't, couldn't tell real, you know, real or television that it was reinforced by her brother and sister scaring the bejesus out of her. And she's been afraid for 55 years of snakes. She's never, ever, ever been in the presence of a snake. Wow.

00;15;39;03 - 00;16;01;24

John Assaraf

It was all television. But it was so strong and so what we did is we took the snakes backstage so she wouldn't be afraid of them. And we started to use visualization and some hypnosis and desensitization techniques to really imprint, you know, snakes are safe. And then within 15, 20 minutes we asked, is it okay if we bring the snake out?

00;16;01;26 - 00;16;28;04

John Assaraf

Hey, how can okay. She's petrified, but we brought the snake out. Kept it 20ft away from her. 15ft, ten feet, five feet, two feet. She was able to look at. Let's. Not that bad. We we we kept having her breathe and get into a calm state versus a stressed, worried, fearful state breath. We calm her down.

00;16;28;07 - 00;16;53;12

John Assaraf

Is it okay if we just bring the tail to you? Okay. Easily touch it. Just like, just put your hand on it. Puts the hand on the snake. Within 15 more minutes, the snake was wrapped around her neck. We were taking selfies with her and the snake. Why? What happened? We gave her different contexts for a snake. Mike was a zoologist.

00;16;53;12 - 00;17;28;13

John Assaraf

So explain to her about the snake. Any any. If we engineered our idea of snakes, did the same thing with the guy with with a six, eight and spider there, and he was taking she was kissing the snake. He was the snake was crawling on him in the audience. Right. And they're like shattering their concept. But what happens is when we're young and and the trauma, whether it's real or not, it's real in our bio computer, it's real.

00;17;28;15 - 00;17;51;23

John Assaraf

So earlier today, I was, I was training about 500 entrepreneurs, about AI. And we had one of our trainings for individuals that are in, in a program that I have. And, and we were talking, about, you know, fear of public speaking. And I said, how many of you are afraid of public speaking? And I don't know, about 200 out of 500 are like, me, me, me, me, me, me, me.

00;17;51;25 - 00;18;11;24

John Assaraf

So I'll make $100. Bet you got what I says. None of you are afraid of public speaking. And I was like, yes I am, yes I am, yes I am, yes I am, yes, I am, yes. I said no, you're not. You speak in public every day, with your family, with your friends, with you. You feel comfortable with, isn't what you're really afraid of.

00;18;11;24 - 00;18;35;26

John Assaraf

Is getting up, speaking in public and maybe messing up and being embarrassed, ashamed, ridiculed. Judge rejected. Ridiculed. Maybe. You know, people are going to like, say, you idiot, like, what are you talking about? But you don't know anything. And now what? You're really moving away from is your self-image being more damaged, your self-confidence and self-worth and self esteem.

00;18;36;03 - 00;18;57;24

John Assaraf

Okay. Being being attacked, right. Your identity. You're you're moving away from those things, aren't you? Oh yeah. Oh yeah, oh yeah, oh yeah, oh yeah, I said so. You're not afraid of public speaking? You just haven't learned how to upgrade your identity to match this destiny of being able to speak in public. And if you mess up, big deal.

00;18;57;26 - 00;19;20;11

John Assaraf

And if somebody says, oh, that was a waste of my time not taking it personally. So now we're dealing with a self-image challenge and maybe a skill set issue that's causing a lack of confidence and certainty, and that's triggering what you are calling fear of public speaking. So good. Exact same thing. Anybody who's watching us right now, you know, you got amazing coaches.

00;19;20;14 - 00;19;40;26

John Assaraf

Yeah. You know in your group and they're they're afraid of picking up the phone. They're afraid of of asking for the sale. And it's not the phone. They're afraid they have call reluctance. In some cases they're afraid of asking for sex. That I don't want to be salesy. Well, if you're serving, you're not being salesy. You just don't have the confidence to lead.

00;19;40;29 - 00;20;04;21

John Assaraf

And so you're afraid of rejection. You're afraid, you know, of people, you know, exposing you because you don't have the experience to be a coach. Right? Like, who are you to be a coach? So you're you're moving away from all those things, all of which are solvable. The selling, if you learn how to do it well, is you're of service.

00;20;04;23 - 00;20;33;20

John Assaraf

You're coaching to help her, to help him, to help them. And you're doing a disservice if you don't know how to explain what you do and ask for them to make an investment, not make an investment in your coaching, right. Make an investment in themselves to get rid of the program. The problem the the the the fear, the frustration, the irritation, the stuckness, the, the thing that they're experiencing that you can help them navigate through.

00;20;33;20 - 00;20;39;09

John Assaraf

And if you don't know how to communicate that to them, you're doing them a disservice.

00;20;39;11 - 00;20;40;15

Lauren Brollier Newton

Yes.

00;20;40;17 - 00;21;04;21

John Assaraf

Right. So you have to change the frame that's selling the serving. And there are people in coaching. There are sleaze bags and there's pros. There's doctors, gynecologists, hair doctors. There are sleazebag and there's pros and there's lawyers who are sleaze bags and pros and there's there's every every industry has got sleaze bags, liars, cheaters, bastard bitches who don't care about people.

00;21;04;21 - 00;21;13;21

John Assaraf

And then there's others who are caring, kind and loving and serve. Oh, why don't you be that you get to choose that so good.

00;21;13;23 - 00;21;34;05

Lauren Brollier Newton

Well, I'm always telling our coaches when they're having these fears that we with this brave thinking stuff, what we teach a brave thinking institute similar to what you teach, John, that when you look around the world, most people you interact with have no idea that they can think a different thought. Not not even a clue that they can think a different thought or that they can achieve or endeavor.

00;21;34;07 - 00;21;52;03

Lauren Brollier Newton

And so I'll tell our coaches, like most of what you know, as a certified coach, the people around you don't know and the people you meet in the grocery store don't know, and the people that you go to give a workshop for, they don't know it. And so if you can wake up reminding yourself, Mary will often say, most people will live and sadly die never knowing this.

00;21;52;05 - 00;22;02;09

Lauren Brollier Newton

For me personally, that was what made it easier to put myself out there in the beginning, was that I wanted everybody to have this stuff. And so I was like, everybody, look how cool this is.

00;22;02;12 - 00;22;38;24

John Assaraf

And one of the things to to just remember, right? Whenever we're talking about, you know, I'm in the business of being a coach. So there's the skill of being a coach and Mary and you have the best, best of breed, right? The love, the care, the kindness, the processes, the systems will help you be a better coach. But now, we have to look at you as an individual with your, confidence and certainty and lack of confidence and certainty, and maybe lack of skills in marketing and selling professionally.

00;22;38;26 - 00;23;06;22

John Assaraf

Maybe managing your own emotions. Like fear. There's nothing wrong with fear. It's like it is. It can be one of your greatest allies, and you can turn fear into fuel. Here's something a lot of people don't know. Little trivia when, let's say a professional athlete, astronaut, Navy Seal, anybody who's playing at the top of the game and they're competing.

00;23;06;22 - 00;23;25;07

John Assaraf

Right? And competition means to rise above, they've been training for a month, three months, six months, two years, four years to make it, let's say, to the Olympics. And, they show up and they have competitors, you know, three on the left for the right, whatever it is on the other team, they're on team, in the back of their mind.

00;23;25;07 - 00;23;48;27

John Assaraf

Right. There's like, I hope I do. Well, like, I hope I win the gold, I, I hope I, I don't choke. Right. So there's those thoughts, there's that, that that anxiousness and, and so that's that stress maybe that little bit of fear. And so cortisol rushes in hyper focus time. But then they know how to calm themselves down down and focus on their process that they've been training for three months, six months, 12 months, two years, three is four years.

00;23;48;29 - 00;24;22;01

John Assaraf

And it's actually the combination of the stress neurochemicals of cortisol, epinephrine and the, potential dopamine reward for winning the serotonin. You know, for for doing this as a group and the oxytocin bonding afterwards to celebrate. It's that cocktail that creates a focused, harmonious state of flow. A state of flow. Performing at your best is not a calm, happy state.

00;24;22;01 - 00;24;43;23

John Assaraf

Only there has to be a little of that. It's almost like the difference between gasoline and rocket fuel. You cannot, you cannot use gasoline to, to take a rocket ship into space. The rocket fuel. So for us humans, a little bit of fear and stress is good. It's called you stress. You stress. So there's bad stress and use this.

00;24;43;23 - 00;24;59;23

John Assaraf

So a little bit of that neurochemical with a little bit about focusing on the goal, the dream, helping others. Making a difference, having impact, having if it's oh by the way, I'm going to make some good money. I can take care of my family, go on a trip, give some to charities like, oh my God, that combination is lethal.

00;24;59;23 - 00;25;01;24

John Assaraf

Eat good. Yes.

00;25;01;26 - 00;25;24;16

Lauren Brollier Newton

This is leading me to something. Another question that I wasn't thinking of until you brought me into this cool conversation we're having here, I'm curious about. So when I think of you, John, I think of many different things because I've read your books and I've had the opportunity to interview you, and I've studied your stuff and, and, it's interesting, a lot of our coaches, primarily females, and we don't only have female coaches, but primarily.

00;25;24;19 - 00;25;25;14

John Assaraf

00;25;25;17 - 00;25;41;24

Lauren Brollier Newton

I think they separate what we're talking about, about the mind, about how it works, about fear, about all this stuff. And they think of business separate. So we'll often get the the question from our coaches like, oh, I have a workshop to that I'm going to give to a business. And I don't know what to do in a business.

00;25;41;27 - 00;26;03;29

Lauren Brollier Newton

Like it's this like it's this different thing, like business isn't humans or something. And when I look at you and the different things that you've produced over the years, you've never left a mindset or spirituality or any of that out of coaching entrepreneurs and big business owners, and so help them bridge the gap there that they might be experiencing in their own mind.

00;26;04;01 - 00;26;31;24

John Assaraf

Thank you. And and when we think about, a business inside the business, there are humans. There's, there's those little things we call humans. Right. And and I get this all the time. Well, I sell to companies. I said, no, you don't, and you sell to a human. It works at a company of this size or that size, and he or she shits.

00;26;31;26 - 00;26;53;08

John Assaraf

He or she has shit that stinks. There she is worried about failing, is worried about making a mistake, is worried about choosing the wrong person. Is worried about being fired. Is worried about not making enough money, is worried about taking care of their bills, is if they have the same human, you know, good and challenging moments that we do.

00;26;53;08 - 00;27;20;04

John Assaraf

They just work over there. So you're not working, you know, you're not like selling to a small business or a big business. You're selling to humans who work in those businesses and every human. Most people don't know this, but functionally, every brain works the same, every brain, the functionality. You know, the fear circuit in my brain is the amygdala in your brain.

00;27;20;08 - 00;27;39;23

John Assaraf

And everybody who's listening is brain is the amygdala, is the amygdala. It's like the left tires, the left tire right, and the and the exhaust is the exhaust, you know, and the motivational circuit. There's a place called the nucleus accumbens and insulin, the brain. It's kind of like in every brain. So like hers is in different than his.

00;27;39;26 - 00;28;03;24

John Assaraf

What triggers her motivational circuit is no different than what turns you on versus somebody else on. You might like it this way, and he might like it that way, and she might like it this way or that way. But it's like food. Like we don't all have the same taste for food, but functionally, when you eat and I eat, our saliva does the exact same thing.

00;28;03;26 - 00;28;34;21

John Assaraf

Our esophagus does the exact same thing. Our stomach digest the exact same way are the juices that, you know, the gastric juices, you know, are the same breast juices. You know, the digestion is the same functionally if if we have the right environment. So when we're talking about people, how you approach people by understanding what motivates him or her, by understanding what motivates you, what causes you right to motivate you to take action?

00;28;34;21 - 00;29;03;22

John Assaraf

Motive for action is motivated, right? But what causes him for you or them to procrastinate? What causes somebody to self-sabotage? What causes somebody to to be afraid? What causes somebody to, to be happy? Like. It's not that difficult if you invest a little bit of time to understand that we we all have like six core emotions.

00;29;03;22 - 00;29;28;21

John Assaraf

We have a lot of sub emotions. But, you know, we have, a fear is an emotion. Disgust is an emotion. We have we have what we call our moving towards feelings. So things that make us feel good, safe, secure, and we move towards things that disgust us, you know, sadness, for example, is one of our core emotions.

00;29;28;21 - 00;29;57;06

John Assaraf

But sadness is used either to elicit, you know, soothing comfort. Right? But can also be because, you know, we're grieving. So sadness can be both, fear or anger, for example, anger can be used to, enlist courage or to retaliate. Right. So we have these emotions that can be used for, for different love, happiness. It's like a move towards, you know, emotion.

00;29;57;09 - 00;30;25;29

John Assaraf

00;30;26;02 - 00;30;57;13

John Assaraf

00;30;57;19 - 00;31;21;23

John Assaraf

Happy, successful, healthy? Well, we're repeating the same negative, disempowering thought patterns, but we're not thought patterns. We have them. And there's a big difference between thoughts and thinking. What I was telling I was, I was training these, 500 people, yesterday day before today, and we're teaching about, you know, AI to grow their business.

00;31;21;25 - 00;31;46;09

John Assaraf

And one woman who's an artist, no matter what I said, this woman had a negative. But but that won't work for me. That I heard it the other day, right? That won't work for me. I addressed it yesterday. Well, that can't work because I'm an artist. So she did this like five, six times in the chat and I finally said, okay, I got it.

00;31;46;12 - 00;32;12;08

John Assaraf

Hey, I need you. I need you to hop on with me right now. I said, what's your name? Store your name. I said, are you aware that no matter what I share with you, you go to negative first? It can't work with me because. And as soon as you do that, what you think your brain is doing to you, there's no solution for you.

00;32;12;10 - 00;32;45;24

John Assaraf

As you're an artist, right? So you have this belief. The belief is creating these biases by which your your brain is seeing what I'm saying, and you're coming up with why it can't work. And I said, let's give you some different perspective, a different set of lens. And I said, could you use it like this? And mama, oh yeah, I didn't think of that as a well, I know what you're not going to think of that when everything to you okay is it can't be done because I'm an artist like today.

00;32;45;24 - 00;33;11;18

John Assaraf

She was much better and was thanking me and like, oh my God, I could see how my cognitive negative biases and what she was actually displaying was what's called, confirmation bias. So she was behaving in ways to confirm what she believed. But I'm an experienced individual in recognizing language patterns, and I called her up on her stuff.

00;33;11;18 - 00;33;31;25

John Assaraf

And I'm going to give you some tough I call some, you know, some tough asharaff love. I'm going to have to give you a little tough, tough love. And she was like, oh my God, I have been doing this for years. Her daughter is in one of my programs, and she had her mother sign up for this program, and she's like, oh my God, now I understand what her daughter, what my daughter is saying.

00;33;31;28 - 00;33;54;23

John Assaraf

So we have to catch ourselves with our language patterns, and then we have to ask her, you know, when we talk negatively to ourself, right? Or we, we have this feeling that's a disempowering emotion, right? It's caused me to be stuck, procrastinate. I wonder what is causing this, right? I have the emotion. No judgment, no blame, no shame, no guilt.

00;33;54;23 - 00;34;22;22

John Assaraf

Not just me. I have this emotion. The energy that's in motion in my body is called a feeling. I wonder why this feeling keeps coming up and what can I do to manage it versus me being managed and reinforcing it? Was it something from my childhood? That's. No, I don't know. Was it something that I experienced? I don't know, is it something what triggered it?

00;34;22;25 - 00;34;45;26

John Assaraf

Oh, when he said that, when I thought this, when I was thinking of doing this, I. I just felt something. I said, oh, good. If you could release it and let go of it, would you want to? If you could. Like. I'm not saying you should, but if you could release it, would you want to? Yes. Great.

00;34;45;29 - 00;35;08;01

John Assaraf

If I gave you three steps to take, would you do them right now? So we have a little progress made. Yes. Great. Here's the three steps. Now let's say you say, well, I don't know what to do. I'm going to say if you committed to solving this Rubik's Cube next 24 hours, could you, if you were committed to.

00;35;08;03 - 00;35;20;07

John Assaraf

Yes. You know how to right now. No. So it doesn't matter that you don't know how to, but if you are committed to, you could solve it. If you were committed to solving this in the next 30 days, could you?

00;35;20;09 - 00;35;21;01

Lauren Brollier Newton

Yes.

00;35;21;04 - 00;35;22;08

John Assaraf

How would you do that?

00;35;22;10 - 00;35;25;13

Lauren Brollier Newton

I don't know, I would start moving it around.

00;35;25;16 - 00;35;51;24

John Assaraf

No, that would be the worst thing you can do. Okay. Over a trillion different moves. Let me give you a faster way. Could you go to YouTube and have somebody who has solved this and has these step by step instructions teach you how to do it? Yes. Could you hire a coach to help you? Yes. Could you go to a weekend class to learn Rubik's Cube if you're committed to?

00;35;52;00 - 00;36;04;01

John Assaraf

Yes. So if you committed to solving this five by five by five, you could do it. And if you wanted to solve this one, could you? If you were committed to okay.

00;36;04;01 - 00;36;08;29

Lauren Brollier Newton

So if you're listening and not watching, he's got this. What is that? How do you even describe that?

00;36;09;00 - 00;36;31;09

John Assaraf

I don't even know what the name of this is. Like a an 18 sided Rubik's cube. So the first of all was a two by two. The second one was like a five by five by five. And this was like 18 sides. And here's the point that I want to make more than anything else. Whatever we commit to, we can solve because the how two already exists.

00;36;31;10 - 00;36;52;07

John Assaraf

Yes. How to feel fear and take action. Anyway, we know how to do that. How to manage my emotions. We know how to do that, how to change and upgrade my self-image. We know how to do that. How to overcome my fear of filmdom like we know how to do that. Yeah, and how to make 100,000 extra dollars.

00;36;52;07 - 00;37;16;24

John Assaraf

We know how to do that. How to make $1 million as a coach. Yep. We know how to do that one to how to make 10,000 in 1 hour. Yup. We got you 100,000 out. Yep. Done that. What about a million in the next two? Three. Yep. And that too. So the how to exist. So everybody that is listening that is like serious about making advancements in their own lives or business.

00;37;16;26 - 00;37;46;06

John Assaraf

The how to is not your problem. You may not be asking yourself the right questions. You may not know yet how to manage your own emotional state from a disempowered, destructive, procrastinating, self-sabotaging woman to an empowered, constructive, powerful one. And you may not have the knowledge and skill on how to. And that's triggering your self-doubt, uncertainty, and fear circuit, which then takes away your motivation.

00;37;46;08 - 00;37;53;20

John Assaraf

So we have a nerve. We have a commitment issue. Yes. And not understanding. Right. A little bit about how our brain works.

00;37;53;22 - 00;38;01;18

Lauren Brollier Newton

Yeah. That was going to lead me to the question, because what I noticed you say is if you're committed, what I'm hearing you say paraphrasing is if you're committed, you'll figure out the how.

00;38;01;21 - 00;38;02;24

John Assaraf

The how are exist.

00;38;02;24 - 00;38;21;15

Lauren Brollier Newton

It exists. So how does someone who doesn't feel fully committed, they're flirting with it. They like that kind of thinking about it. How does someone or they might even say, I've even heard people say when I'm coaching them, you know, I want this so bad, but they're truly not committed. How does one get committed?

00;38;21;18 - 00;38;27;26

John Assaraf

Well, what do committed people do other than my I want why? I.

00;38;27;28 - 00;38;37;28

Lauren Brollier Newton

I mean, I feel like in times in my life when I've been committed, it's like not only am I taking action, but my mindset is like in this lifetime or the next, like, I'm in.

00;38;38;05 - 00;39;10;03

John Assaraf

I'm I'm not there with you in this lifetime or the next. I'm in like this lifetime right now. Part of the challenge is also a process problem. So let's say I want to make a million bucks. Let's just say it's a million bucks. If I've only made 50,000 or 30,000, 70,000, that's like a big leap. So I could say, okay, like, listen, it's very hard to teach somebody how to make.

00;39;10;05 - 00;39;27;19

John Assaraf

I try to teach you how to make $1 million in one hour, but it's going to take you a long time to learn all the steps, right, so that you can actually do it. So first we start off and Mary's brilliant at this as you know. Of course we start off with that vision of what would my life be like?

00;39;27;19 - 00;39;48;09

John Assaraf

Who would I help? Where would I go? We start with the vision. Then we we set some goals for, okay, a year from now or two years from now or six months from now, and then we bring it to, you know, five months from now and four months from now and three months from now and two months from now and one month from now on, one week from now, then what can I do today and what can I do today?

00;39;48;12 - 00;40;07;22

John Assaraf

Well, maybe today I can learn the process. Here's what it looks like. The process. Right. So it's almost like if you, commit to jogging a marathon one year from today, you're out of shape. You eat like shit, you're out of shape, you don't sleep well. You stress that you have too much wine three nights a week, right?

00;40;07;22 - 00;40;24;03

John Assaraf

So not everything's in place. And, if I said to you, if you committed to jogging a marathon, no matter how long it took, an hour or six hour, seven hours a year from now, could you learn a proper nutrition plan for the next 30 days?

00;40;24;09 - 00;40;25;11

Lauren Brollier Newton

Yes.

00;40;25;13 - 00;40;51;18

John Assaraf

Could you learn how much you should walk every day, or five days in the next seven days? What kind of stretching you should do, what kind of rest should you have? And maybe some air squats to strengthen your legs. Maybe. Maybe three of them a day for the next 1 or 2 weeks so we can learn the exercise routine, the rest routine, the food routine, the sleep routine, the rejuvenation recovery routine.

00;40;51;21 - 00;41;20;28

John Assaraf

And if I did that for one week and I and I was like, hey, I did six days this week, like, that's awesome. I only did like five, ten minutes a day, but I took some action. We're a long ways away from running a jogging marathon still, but if I did, you know a week's worth of the right things because I, I went to I, and I said, hey, help me create this or I went to get a coach or I hopped on, YouTube or I asked a friend who's on the marathon, how did you train?

00;41;20;28 - 00;41;45;20

John Assaraf

What did you do? I could learn the nutrition, the exercise, the sleep, the food, the I could learn all of that. I don't have to run 26.2 miles right now. But if I was consistent for the next week, three weeks, six weeks, eight weeks, would I be way further ahead than I am right now? Six months from now, could I maybe jog five miles, six months from now?

00;41;45;21 - 00;42;14;06

John Assaraf

Slowly, 50 more miles? Slowly. Just slightly faster than a than a fast walk. Could I? Almost everybody who was listening or watching could say, well, if I was committed and I learned how and I started slow, I could do it no matter where I live. Yes. And if we can make some progress week by week. Right. And we focused on the habit that is required, the consistency, consistency compounds.

00;42;14;06 - 00;42;38;01

John Assaraf

Right. Once we have the consistency and we start to go, wow, hey, I'm doing this now. I'm like, I'm feeling better. I'm feeling motivated. I trust in myself. And then I can add a little bit more complexity and maybe even more intensity when I start off with the ridiculously small, even though the goal is big.

00;42;38;04 - 00;42;44;04

Lauren Brollier Newton

So really the commitment comes from the commitment to taking that next step or forming that next little chunk.

00;42;44;06 - 00;42;50;04

John Assaraf

The commitment says, yes, I'm going to do it. I want to do it.

00;42;50;07 - 00;42;51;07

Lauren Brollier Newton

Oh yeah.

00;42;51;09 - 00;43;27;05

John Assaraf

Yes I'm going to do it. Yeah. And I'm going to develop the habits, I'm going to release the disempowering habits and beliefs and, and ideas. And then I'm going to check my self-talk and I'm going to, and I'm going to keep myself in an emotional state where I motivated. And what happens when I reduce what I'm asking myself to do to the ridiculously small, doable I reduce the cognitive demand on a brain that does not like change, and on a brain that wants to conserve glucose or energy.

00;43;27;07 - 00;43;30;06

Lauren Brollier Newton

Is that why people can be so resistant to change?

00;43;30;09 - 00;43;34;23

John Assaraf

Yeah. The only the only human that likes changes of what? Baby, you know.

00;43;34;26 - 00;43;37;03

Lauren Brollier Newton

And I have a seven month old baby, so I know that.

00;43;37;03 - 00;44;09;18

John Assaraf

One. Right? And, we don't resist change because we don't want to change. We resist change because the neural mechanics of something called automaticity, our brain develops. So think about it this way. When we, set a goal. Okay. I'd love to have that. I'd love to achieve that. I'd love to do that. We're using the Einstein part of the brain to to, like, activate the imagination and the and the logic of deductive reasoning part of our brain.

00;44;09;21 - 00;44;34;00

John Assaraf

And then let's say we read a book or we do something once or twice, we've activated two other parts of our brain. Yes, Einstein, we've activate this hippocampus, the short term memory in the amygdala, the emotional response center of the brain. And and if we only do it once or twice or three times or four times, this short term memory, the, the, the wiring, the connections are very, very weak.

00;44;34;03 - 00;45;03;22

John Assaraf

They're like weak muscles. But when I do, let's say 30 days of consistency, 60 days of consistency, things in the brain move the, the the neurons that have created these connections move from a place in the brain called the hippocampus, which is memory, into the cerebellum, which is habitual. So we have to do something in off for our brain to say, hey, Lauren, you're doing this quite a bit.

00;45;03;22 - 00;45;23;13

John Assaraf

This must be important to you. And you've done this for 30 days. 60 days night is you've been diligent a minute a day will create a habit that you can build to 100 minutes a day. So many a day. The consistency gives your brain the instruction, you are serious about this, and what your brain does is, you know what, Lauren?

00;45;23;15 - 00;45;51;15

John Assaraf

You don't need willpower anymore. I'll automated for you. So why are habits so hard to break? Because we have 100% discipline to all of our other habits. People tell me I'm not disciplined. Yes, you are. You're 100% disciplined to what you have become disciplined to. You become disciplined to expect you to want X, but to expect Y to, to, to, to to be excited about this.

00;45;51;15 - 00;46;18;18

John Assaraf

But to do this, you don't have a discipline problem. You have a lack of understanding of how to let go of the weak disciplines and create and reinforce empowering, constructive, powerful disciplines that build you up year after year after year that help you have the resiliency and the grit. All right, to be able to overcome, no matter what challenge.

00;46;18;20 - 00;46;45;24

John Assaraf

But part of the challenge is you don't trust yourself because you're a quitter. I'm sorry everyone, I'm just speaking the truth. For some of you, you have become disciplined and are a great starter, but you're a better quitter and you're quitting on yourself and you've become accustomed to it. And so now you reinforce a pattern that does not serve you, but you don't know how to break free.

00;46;45;26 - 00;47;22;26

John Assaraf

And something else kicks in here. It's called the law, secondary gain. And the law of secondary gain says that when you keep reinforcing your behaviors to keep you in your familiar zone, you actually reward yourself, even though you want something else. So you've gotten great at rewarding yourself to stay stuck in your comfort zone. Even though you read your promise, you know there's there's an old, old poem saying says of what used to make heroic vows of amendment when the same old law breaker is going to keep them.

00;47;22;29 - 00;47;43;07

John Assaraf

A lot of people cannot give themselves a simple command. Stop brushing your teeth with your right or left hand for one week with the opposite hand, and do it. And you know what they'll do? They'll take it. Okay, I'll take you up on that challenge, John. So great. Let me know what happens. First day, motivate I it's.

00;47;43;07 - 00;48;00;09

John Assaraf

Oh, that's difficult, but I can do it as I promised. Not my second day. Oh, wow. This is tomorrow, wouldn't you? Right, because it's easier. No, no, but back to the left hand. You're here. Watch the self-talk. Big tag on self-talk, and watch how many times you want to grab it. Onto the other hand, just do that as an experiment.

00;48;00;11 - 00;48;19;26

John Assaraf

Can you override the discomfort of just changing the hand you brush your teeth with? And you know what you're going to see? You're going to see the self-talk. What are you doing this for? That's stupid. Okay. You just did yesterday. Today I got stupid exercise. I love this anymore. Oh. That's good. That's so much better.

00;48;19;28 - 00;48;23;06

Lauren Brollier Newton

Try it. I'm. I'm committing. I'm committing.

00;48;23;08 - 00;48;30;03

John Assaraf

Every year. Every year. Lauren. Every year from January 1st for 100 days. I switch something up.

00;48;30;06 - 00;48;31;06

Lauren Brollier Newton

Of that.

00;48;31;08 - 00;48;49;23

John Assaraf

00;48;49;23 - 00;49;04;25

John Assaraf

Now. Now, how do you get to the point where you can deliberately switch? You know, it's really hard, by the way, using the opposite hand for everything else. In the bathroom. In the bathroom? Oh yeah.

00;49;04;27 - 00;49;10;17

Lauren Brollier Newton

If you've ever had surgery or anything like that and you've had to wipe with a different hand, oh, like it's like, forget it.

00;49;10;17 - 00;49;29;08

John Assaraf

Let's see how hard it is. Just to change your habits. You have around 30, 40, 50, 60, 70 years I've been brushing my teeth for 58 years. I'm 63 now, probably, I don't know, 2 or 3 years old. With my right hand. I switched. It took me two years, two years. So I brush my teeth twice a day.

00;49;29;11 - 00;50;02;22

John Assaraf

00;50;02;24 - 00;50;29;11

John Assaraf

I can't do seven days. Go to four. Can't do four, go to two, can't do two. Go to one and take it down to the ridiculously small amount where you're not meeting a lot of resistance and see where your boundary is, and then build from there. Listen, if I took all of us that are listening or watching to the gym right now, all right, some women or men could lift, you know, 5 pounds and do it five times.

00;50;29;13 - 00;50;47;23

John Assaraf

Some could do 3 pounds and lift at five times. I'm going to 10 pounds, somebody 20 pounds and we go. Way to go. You're in the gym doing three times, five times, ten times. No matter the weight. Could we all make progress at our own pace if we did it, you know, every other day? So all we're looking for is consistency and progress.

00;50;47;25 - 00;51;03;20

John Assaraf

Yeah. Beautiful consistency and progress creates automaticity. If we have consistency and progress on the right things, we become outstanding and have amazing habits around the right things.

00;51;03;22 - 00;51;12;11

Lauren Brollier Newton

I love it, I love it on this is so good. So on this same subject of it being challenging to change or even being afraid of change, you mentioned I a couple of times.

00;51;12;17 - 00;51;13;05

John Assaraf

Yes.

00;51;13;07 - 00;51;29;21

Lauren Brollier Newton

And I want to talk about maybe you can enlighten us on what I is, but I know that because some people don't understand what it is, it causes a lot of fear. And like, is this the end of the world? I mean, I've heard like, all the different fears about AI, so could you just bring us into first of all, just what is AI?

00;51;29;23 - 00;52;00;20

John Assaraf

00;52;00;22 - 00;52;26;23

John Assaraf

But, all, AI is, is this imagine if everything that was ever written, everything that was ever recorded in audio, everything never, ever filmed in, in visual and how it was written and how it was recorded and how it was created. All the intelligence of the how, how the experiment was done, what were the results? What did the scientists do step by step?

00;52;26;23 - 00;52;57;00

John Assaraf

What are the writer do? What techniques that they use in every language? Matters of all the information since the beginning of time, including cave woman drawings and the meanings of it, was loaded up into these data centers that are just huge computers. And then imagine that there's these tools or software that could go and search whatever you need or create whatever you need, because it knows how to create it.

00;52;57;03 - 00;53;27;08

John Assaraf

So let's say I want to write an article about balding or an article about, perimenopause or menopause. I can go to, let's say, a large language model, just a, a software that has a lot of information and that's what's called a large language model. There's also small language models, which is they're they're trained with smaller amounts of information, maybe on beetles of Africa instead of all the knowledge in the world.

00;53;27;08 - 00;53;52;15

John Assaraf

So all the knowledge of the world LM small language models might be, what a trial lawyer would need in an equine accident. Right. So small can. So now I can I can either use my computer, my mobile phone, and I could use it like an app. And I could just say, I want to write an article about X, or I want to do research on X.

00;53;52;20 - 00;54;12;05

John Assaraf

So I want to write an article. I want to write a blog, I want to, I want to, I want to get coached as a coach. Can you act as my coach because it has all the information of the best coaches in the world. So can you act as my coach? Can you help me write a blog? Can you help me create a video, a script, a masterclass, a book?

00;54;12;07 - 00;54;31;05

John Assaraf

Can you help me solve this problem, the Rubik's Cube or anything else? Can you help me overcome my fear of blank? And if I say I want you to act as an expert in doing this, can you help me with this? Here's who I am. Then. The software goes out, queries and brings you back in seconds.

00;54;31;05 - 00;54;58;22

John Assaraf

But you need. So it's like a little robot that you have that that you hate. It's free in some cases, or $20 a month in other cases. And so there's different software or apps, robots that you can create images with, brochures with, books with videos with articles, training classes, courses. You can create whatever you want at your fingertips.

00;54;58;22 - 00;55;34;09

John Assaraf

Now because the data is there, the software is there. And here is the other piece. We've entered into an era of a quantum computing. So quantum computing is a whole other way that computers work. That is a million times more efficient than the fastest computers of today's era. So now we have the fastest rapid access to the smartest artificial intelligence is what we call it software ever created.

00;55;34;12 - 00;56;00;25

John Assaraf

And we can use a knife to kill somebody, or a knife to make a beautiful meal and slice a beautiful piece of salmon or tomato. For a beautiful presentation. We can use nuclear power to light up an entire city or destroy it. We can use a car to go on a beautiful trip with our family, or ram it into a crowd because we're protesting.

00;56;00;25 - 00;56;25;16

John Assaraf

We want to kill people because we don't agree on what they say. So let's not be fearful of the tool. There are dangers, of course there's dangers. You know, there are people that will kill you right now if you're in the wrong neighborhoods. And there's people that we use, the intelligence that we have at our fingertips to to steal from you and to scam you and to kill you if you if they can.

00;56;25;19 - 00;56;45;17

John Assaraf

Yeah. There are people like that. And there are also people like me who teaches AI to small business owners for good so that you can be better, more efficient, save money, help more people, make more money, take care of your families. Do some good in the world with the extra money you have so it will. People use it for nefarious ways or reason?

00;56;45;17 - 00;57;14;23

John Assaraf

Of course, of course. Yeah. Yeah, that's just human nature. But let's let's become the force for good. Let's create a utopia and, future instead a dystopian, which is what all the movies are about, right? Terminator? Yeah. That'll exist. There's, you know, we just entered the robotic era, where we will have robots. There's already robots, in laundromats, in places, doing folding laundry, in restaurants, in homes.

00;57;14;25 - 00;57;35;13

John Assaraf

There's AI that's companion right now to people who've had surgeries or aging. That's 24 over seven that they love because, they have a companion that has got all the intelligence of how to how to love you, care for you, talk to you like the movie. Her, if you remember, was great with, Scarlett Johansson and Rakim.

00;57;35;16 - 00;58;01;05

John Assaraf

But, we'll keep Phoenix, right? We'll keep Phoenix. Yeah. So so we we have just entered, a time in history that in the next five years to ten years, will dwarf anything we have ever done since the beginning of science and mankind. And one of the things that is really important is you have to be change.

00;58;01;05 - 00;58;45;15

John Assaraf

Ready? Now? You have to be an adaptation ist now. And if you're in business and you don't upgrade your skill now, you will be left behind. Like if I had time and I showed you some stuff that we've that I've created, I'll give you an example. I, I've written a lot and so I have, I have these I think eight what, 8 or 9 new ebooks on the power of visualization, 25 pages with images with scientifically perfect language, with how to visualize properly, why it works, how it works.

00;58;45;17 - 00;59;14;06

John Assaraf

The image was created by AI. The book with my instruction was written by AI for visualization, for gratitude. I can give these away to to, find clients. The power of affirmations, the power of mindfulness, inner size, your way to success based on my inner size app and bestselling book. The different ways to enter size.

00;59;14;08 - 00;59;41;02

John Assaraf

The power of meditation, the power of self-compassion, the power kind of behavior therapy, the power of linguistic programing. I have the power of prayer, the power of love, the power of goal setting, all created with the right prompting, the right editing, the right grammar. My voice scientifically perfect. Every one of these books is like 20 minutes worth of work.

00;59;41;04 - 01;00;06;07

John Assaraf

I hired somebody for $15 an hour. She's done 25 of them for me that I've approved. I love. We trained the AI in my voice, and I'm going to create 100 of these this year to help people with mastering their mindset and their mental fitness, and then invite them to get the inner size app to do the brain training to implement all this stuff.

01;00;06;09 - 01;00;20;09

John Assaraf

These cost me, I think, a total of $150. I'm going to put them on Amazon. Every one of these will come with a podcast that's created in two minutes. Wow, man, it's.

01;00;20;11 - 01;00;21;09

Lauren Brollier Newton

So amazing.

01;00;21;10 - 01;00;38;00

John Assaraf

And would take me to write all these books. It's not the right. I mean, the writing takes time. The research. Tiger. It did the research, did the writing, did the grammar, get the editing? We fed it some changes and it's just like a production machine. 24 seven. Wow, 20 bucks a month.

01;00;38;02 - 01;00;48;20

Lauren Brollier Newton

So powerful. Are you teaching AI, John? That's. Yeah, we can I can this audience can come and learn about how to do this as coaches and business owners.

01;00;48;20 - 01;01;12;21

John Assaraf

Oh, yeah. Yeah. For, for whoever, depends on when this comes out. We have an event coming up. We always have events, you know, that I teach every month, but we have one coming up on how to use AI to build your end to end marketing and sales process. Most coaches, consultants, entrepreneurs, they don't have a marketing process, a sales process.

01;01;12;24 - 01;01;24;20

John Assaraf

And the number one and two things that they don't have is leads and revenue. But they're really good coaches. So I'm going to teach them how to use AI to create their marketing and sales machine.

01;01;24;22 - 01;01;40;01

Lauren Brollier Newton

So great. And I know what we're going to absolutely put a link to it in the show notes here. So that they can attend. Because when this podcast comes out, John has, I think, two things coming up right around the time this comes out. So make sure you click the show notes because we'll keep that updated. That's so exciting.

01;01;40;01 - 01;01;59;15

Lauren Brollier Newton

So if you have a few more minutes, I think you mentioned that there's like so when you're talking about the book, like I use ChatGPT all the time, I mean, I use it all the time. I'm talking to it all day. But when you talk about something like formatting a book, images, those kind of things, that seems super, super, super advanced.

01;01;59;17 - 01;02;11;27

Lauren Brollier Newton

Like, how do you even get it to do that? I can't, my level of skill with ChatGPT, I'll be like, create a logo with this, and they'll literally put the word this in my logo, like, that's I'm so I'm so, novice at this at this point.

01;02;12;00 - 01;02;23;20

John Assaraf

Let me give everybody a, some, some, some frames to the lens by which I'd like you to look at this. Okay. I know you live in Wyoming. Do you have a garage?

01;02;23;22 - 01;02;24;11

Lauren Brollier Newton

I do.

01;02;24;13 - 01;02;26;12

John Assaraf

Do you have a toolbox in there?

01;02;26;15 - 01;02;27;20

Lauren Brollier Newton

Yes. My husband does.

01;02;27;23 - 01;02;28;26

John Assaraf

What's in his toolbox.

01;02;28;26 - 01;02;32;22

Lauren Brollier Newton

I'm sure there's, like, screws, hammer, nails.

01;02;32;22 - 01;02;37;09

John Assaraf

Screws, hammers, nails, screwdrivers, screwdrivers, wrenches.

01;02;37;11 - 01;02;38;24

Lauren Brollier Newton

Wrench his pliers.

01;02;39;02 - 01;02;39;28

John Assaraf

Drill.

01;02;40;00 - 01;02;41;07

Lauren Brollier Newton

Drill. Yeah.

01;02;41;10 - 01;03;05;10

John Assaraf

All right. So, have you ever considered taking the drill and, drilling the, glass of your microwave in the kitchen? No, no. Okay. So you wouldn't use a drill on the microwave? No, but you have the different tools, right? And each tool has a specific use. So you might have a small screwdriver for the little screws and glasses.

01;03;05;12 - 01;03;33;10

John Assaraf

You might have a bigger screwdriver because the lawnmower needs a bigger screw taken out or one put in. Right. So everybody, I want you to think of it this way. Just like we have tools for different uses and we have different types of cars for different people's taste. There's different AI tools that are for specific functions. So we use one AI tool maybe to research and write.

01;03;33;13 - 01;04;10;18

John Assaraf

We may connect it to another AI tool that will create the images for us. And we might create another AI tool to check the grammar and efficacy of what we've written. So we have different tools for different needs. And the beautiful thing about AI is there's two different types of AI we should be talking about today. One is called generative AI, and that's us generating a book, an image, a video, a graph, a chart, a spreadsheet.

01;04;10;18 - 01;04;26;19

John Assaraf

We generate we we we ask the software to I want you to help me do this, and then it does it for us. If it doesn't, well, we go. Good job. If it doesn't do well, we say, that's not what I want, but I really need you to do is this. And it gives us information. Go. No, no, that's not what I want.

01;04;26;22 - 01;04;47;03

John Assaraf

Okay, do me a favor. Can you ask me what you need for me to tell you so that you do it perfectly and it will ask you questions so I can have a dialog with this. Right. But you're not going to ask, you know, the, the, the tool to do the wrong job. So I'm going to use different tools for different things.

01;04;47;10 - 01;05;11;29

John Assaraf

And that's called generative AI. I'm going to generate with it. That was kind of like for the last three years. Now we have just entered into, a totally different era in the past or even right now. You can go to, Google or Expedia and you can book your own travel. Right? You can do it yourself. You can also hire a travel agent, right.

01;05;12;01 - 01;05;51;07

John Assaraf

And you can have an insurance agent, travel agent. You can have different agents. Right. Real estate agent help you. The era we just entered into is called a genetic AI or agent AI. And these are agents that will do the work for you. So let me give you an example. If I use one of the agent AI tools, I can say, hey, my friend Laura and her husband and my wife and I and our friend Mary Morrissey and Rich and, and, and there's five couples we want to meet in Morocco or in Jerusalem.

01;05;51;09 - 01;06;11;24

John Assaraf

And, here's where everybody is from. These people want to fly business class. These are economy. Plus these are economy. We want to leave on this date. We want to arrive on that date. We want the shortest flights possible. We want the best price possible. And we want a four star hotel. And we want the itinerary and everything that we need.

01;06;11;26 - 01;06;47;18

John Assaraf

There's a AI or a genetic agent that'll go and do all the work, send you a message to all of us because it has our email now, and you click one button and it'll book the hotel, book the airlines book and it'll do it for you. I could set up an AI agent to research, let's say, YouTube, every Sunday night and give me the top ten videos that were produced that week.

01;06;47;20 - 01;07;10;04

John Assaraf

The relate to my topic as a coach. Create it, put it into a Google document with links. I could review it and I could say, okay, I like video number one three and five. Give me 25 topics that I could create an article or a video about, just like these top videos, and write the script for me.

01;07;10;07 - 01;07;42;06

John Assaraf

And if I want, I can hook that up to a video creation. I and the video will be created for me as well with an avatar. And then I mentioned all automatically I like blow your mind stuff at lightning speeds faster, easier, better, cheaper. Now here's the question for you. We're going to come back to this question. Are you committed to your coaching business and upgrading and knowledge and skills?

01;07;42;09 - 01;08;16;22

John Assaraf

Are you gonna sit on the sideline and watch this blow by you? Greatest opportunity ever presented to humankind. Last week I just finished, my blood work, which I do twice a year. Because I'm into ultra health right now, I took my last five years of my blood work. I loaded it into Claude, and I said, analyze this as if you were a functional medicine doctor and create a graph for me on every one of the items that, I've done in my blood work and tell me everything you can as an analysis.

01;08;16;25 - 01;08;43;11

John Assaraf

In three minutes, I had, a report that would have cost me $500 by my functional medicine doctor, which I have, with what I need to do. I said actually the report to her, and she's like, where'd you get this, John? I said, well, why Aaron? She goes, because it's phenomenal. I said, well, I should know way in seconds, seconds for free, by the way, or free?

01;08;43;13 - 01;08;46;15

John Assaraf

I have the paid versions, but not for free.

01;08;46;18 - 01;09;05;11

Lauren Brollier Newton

I think it's amazing. So what do you see? So you're talking about, you know, you you talked about it earlier before we started recording as the seismic shift. So if I have information at my fingertips so much faster, so much easier, so much more inexpensive, and I'm not toiling and all of this, what do you see as the beautiful birth that it's going to create for humankind?

01;09;05;11 - 01;09;13;09

Lauren Brollier Newton

Is it actually going to make us more creative, more connected? Asking you to make a prediction here, but what do you see?

01;09;13;12 - 01;09;42;23

John Assaraf

They're expecting 70 to 100 million jobs to disappear in the next five years, but they're also expecting 150 to 200 million new jobs to appear in this arena of AI, robotics, and all the new things that will be created because. So what do I see? I see a lot of people, struggling mentally because they don't know how to change and adapt.

01;09;42;25 - 01;10;16;26

John Assaraf

I see a lot of people losing jobs and refusing to retool. Great. For us coaches. I see a lot of people suffering, and I also see a lot of people that are going to flourish beyond belief. The beautiful thing about AI is it will be on everybody's mobile phone, and if they choose to get help, the help will be there to guide them exactly with what they need, how they need in a moment's time.

01;10;16;29 - 01;10;22;18

John Assaraf

And I know that to be true because I'm building that AI powered platform.

01;10;22;20 - 01;10;40;29

Lauren Brollier Newton

Yay! Oh my gosh, I have chills. I see it, John. As such an opportunity where there's, what I see it as a possibility is that it's not going to discriminate. Doesn't care if I go to heart, went to Harvard. It doesn't care. It'll give me, like you said, what? I need help at the moment, that I need it.

01;10;41;01 - 01;10;44;27

Lauren Brollier Newton

And like that is such an amazing opportunity for those of us willing to accept it.

01;10;45;02 - 01;11;10;18

John Assaraf

The help of the coaching, the, the, the, the, the tools, the resources, the, the how to the everything at our fingertips. And so all we have to do is like be open minded to learning how to adapt and to change and to upgrade and to be curious and to be in a state of like, wow, curiosity to activate that neuroplasticity switch again.

01;11;10;21 - 01;11;31;25

John Assaraf

And but that's why I started teaching it two and a half years ago to my students, my business school students, with which by about 4,050% are coaches. And they're like, oh my God, like all the stuff that they were afraid of doing or didn't know how to do, it didn't have the time or money do. They're like, they're like ten acts more productive, achieving ten more results.

01;11;31;27 - 01;11;45;08

John Assaraf

Because now we've shown them how to be, you know, a highly productive entrepreneur, and have the tools. So they have no excuses. Now, here's how to do it. Exactly, exactly how to do it without having to be the expert.

01;11;45;10 - 01;12;00;09

Lauren Brollier Newton

So great. Oh my gosh, I can't wait for your AI masterclass. So I'm just going to remind everybody to look at the show notes click it. I'm going to attend that one. I cannot wait. I think that's going to be so great. And when I get there. So I'm committing to seven days of brushing teeth with my right hand because I'm left handed.

01;12;00;12 - 01;12;04;29

Lauren Brollier Newton

So when I get there, I would love to type in the chat and let you know if I if I pass or if I failed.

01;12;05;01 - 01;12;24;07

John Assaraf

Yeah. And here's what I want you to pay attention to. Just pay attention to your thought process. Day one I like to do this. Day two you're probably going to forget, but then take it back in your left hand and do it. And if you miss a day, you have to start over. Okay? All right. So if you just start over and your goal is to get a seven day streak.

01;12;24;09 - 01;12;47;01

John Assaraf

So part of, you know, part of what you learn is even when I say I'm going to do this, I forget because. Right. But here's what you can do. Here's a little trick. Sticky note on your mirror. Yes. Your left hand. Just put left hand LH right left hand or left hand and you go, okay. But watch how many times you're in your case.

01;12;47;01 - 01;13;09;19

John Assaraf

Watch how many times your left hand is going to want to do this. Yes. All right. And and when you hit seven days, make a decision. Do I want to continue controlling what I tell my body to do? So let me go. 14 and pay attention to the self-talk. Well, I did seven. I only do 14. But what for?

01;13;09;19 - 01;13;28;01

John Assaraf

You just proved you. Well, just so I can control what? See if you can override the self-talk in the emotions to be in control of it. Seven days, 14 days, 21 days. Make it to 32. But right now, just seven.

01;13;28;04 - 01;13;28;27

Lauren Brollier Newton

I love it.

01;13;29;00 - 01;13;43;14

John Assaraf

Right. And it's a phenomenal inner size in awareness of habits, self-talk, rationalizations, rational lies we tell ourselves. It's brilliant.

01;13;43;17 - 01;13;57;23

Lauren Brollier Newton

Oh, I love it. Oh my gosh John, I could talk to you for five hours. I'm just so appreciative of your wisdom. I'm excited about the AI Masterclass and everything you've brought us today, and thank you for being such a good friend, a brave thinking institute, and also the abundant coach.

01;13;57;26 - 01;14;01;14

John Assaraf

Thank you. If you send this to me, I'll send it out to our followers as well.

01;14;01;15 - 01;14;03;21

Lauren Brollier Newton

We would love that. Thank you John.

01;14;03;24 - 01;14;09;19

John Assaraf

I have a great weekend and week and all that stuff. You too.

01;14;09;22 - 01;14;46;14

Lauren Brollier Newton

Thanks for joining me this week on The Abundant Coach. Visit our website at Brave Thinking institute.com/coach Certification, where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you'll never miss an episode. And while you're at it, if you loved the show, please rate and review to find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our free Meant to Be a Life Coach quiz available at bty.com/coach quiz.

01;14;46;17 - 01;14;48;13

Lauren Brollier Newton

I'll see you in the next episode.