Vassilis and Marc reflect on their conversation with Tom Fishburne, the Marketoonist. They explore the art of cartooning, the importance of humour in marketing, and the challenges posed by AI and innovation in the industry. The duo emphasizes the need for levity in the face of challenges, particularly as they prepare for the uncertainties of 2026.

Enjoy the episode!

Key Takeaways

1. Tom's insights into cartooning reveal the depth of thought behind humour.
2. Stripping ideas down to their essence is crucial in creativity.
3. Humour serves as a pressure release valve in tense situations.
4. Marketing should be fun and engaging, not overly serious.
5. Navigating AI's impact requires a balance of caution and experimentation.
6. Building a culture of innovation involves embracing risk and creativity.
7. Self-observation is key to understanding absurdities in marketing.
8. Levity can enhance productivity and team dynamics.
9. Preparing for future challenges necessitates a light-hearted approach.

Chapters

00:00 - New Beginnings: Celebrating Year Five

01:12 - The Art of Cartooning: Insights from Tom

03:05 - Humour in Marketing: A Pressure Release Valve

06:52 - Navigating Change: The Role of AI in Marketing

10:32 - Risk and Innovation: Building a Culture of Creativity

14:43 - Finding Levity in Challenges: Preparing for 2026