When it comes to podcast analytics, many podcasters just look at downloads and subscribers. And while these are useful, there are two other podcast analytics data points that every podcaster should be looking at instead.

Products I use for One Minute Podcast Tips

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:

• Shure SM7B dynamic mic
• TZ Audio Stellar X2 condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• JOBYWavo Boom Arm
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

Mentioned in this episode:

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes.

Support One Minute Podcast Tips

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show

(upbeat music)

I'm Danny Brown,

and you're listening to One Minute Podcast Tips,

the show that helps you be a better podcaster

in just a minute a week.

If you want more specific tips just for you in your podcast,

check out the Magic Mic membership

at oneminutepodcasttips.com/support.

And now, this week's episode.

(upbeat music)

When it comes to podcast analytics,

there's a lot of data points that you can look at.

These include downloads, followers, subscribers and more.

But there's two sets of analytics

that every podcaster should be looking at.

And these are listeners and consumption percentage.

Now the first part is tied into your downloads.

But for me, listeners are the more important metric.

The reason for this is simple.

Because you can set podcast apps to auto download,

that can often result in episodes being downloaded

without actually being listened to.

However, listener data shows you

who's actually listened to your podcast.

And that's what I look at when it comes to gauging

growth and success of my podcast. After all, engaged listeners make your podcast

more attractive to potential sponsors and advertisers. Following on from

listeners, consumption percentage shows the stickiness of your podcast. Also

referred to as listener drop-off, this shows you how much of your episode is

being listened to and by what percentage. Again, this is key information that you

can share with potential sponsors and ad partners. But it can also help you

tighten up your podcast too. If you've got an episode that's 40 minutes long but you

find the listeners are dropping off after 30 minutes, then experiment with a

shorter episode. That way any calls to action you have in your episode or

sponsor messages etc aren't being missed. So for me listeners and consumption

percentage are two analytics that every podcaster should look at. Until the next

time, happy podcasting!

Thanks for listening. If you enjoy One Minute Podcast Tips, be sure to share

with your friends and other podcasters so they can enjoy it too. Until the next

Until next time, happy podcasting.

(upbeat music)