In this episode, I am joined by Karyn, and we talk about must-use Facebook ad strategies for e-commerce businesses. We talk in detail about the importance of a niche, Facebook ads misses, different strategies for ecommerce businesses related to Facebook ads to reach the 3 types of audiences - cold, warm and hot, and the importance of Facebook Pixel and how to set it up. We also discuss top, middle and bottom funnels and how they work collaboratively to give you success in Facebook ads. Karyn also gives us a peek on how Facebook ads for e-commerce has worked for her clients through some examples and gives us some of her tips on taking courses and hiring people for Facebook advertising.
