Artwork for podcast Podcasting People
Behind The Show: The Podcast Show London 2024
Episode 2324th May 2024 • Podcasting People • The Sound Boutique
00:00:00 00:16:29

Share Episode

Shownotes

This is a bonus episode from producer Gareth, featuring soundbites from the London Podcast Show 2024. The episode includes insights and experiences from podcast creators, exhibitors, and industry professionals:

Visitors

Andy Marshall - Our Media

Rachel Richards - Teenagers Untangled

Victoria Elizabeth Turnbull - MIC Media

Steph Fuccio - Coffeelike Media

Kim Kerton - Unemployed & Afraid

Elli Ajao - Debut Productions

Kirsten McKenzie - Scotland’s Women

Oliver Moore - Warbler Audio

Tim Steemson - Composer

Ruth Barnes - Chalk & Blade

Giles Gear - The Telegraph

Sam Sethi - TrueFans

Exhibitors

Toby West - PodLife Events

Sam - BBC Sounds

Liam Burke - Broadcast Radio

Jeremy - Podcasthon

Nik Williams - Black Cat Music

Other links

The Podcasting People website

Become a Podcasting People supporter

Sign up to the Podcasting People newsletter

This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique

Transcripts

Gareth:

Hi, Gareth here.

2

:

I'm the producer of podcasting people.

3

:

And I know I don't usually appear

on the show, but this week I've been

4

:

at the podcast show London 2024.

5

:

Uh, chatting with show creators,

speakers and exhibitors.

6

:

And I managed to get a few

soundbites on my way around the show.

7

:

So I thought.

8

:

I gathered them together for a

special bonus episode, to give

9

:

you a feel of what it was like to

be there from both an independent

10

:

creator and company point of view.

11

:

And to hear from a few of

the exhibitors as well.

12

:

So let's get into it.

13

:

Oh, if you want more bonus content around

being an independent creator, including

14

:

behind the scenes of podcast producers.

15

:

Reviews of stuff, including the

podcast show of course, uh, just

16

:

head to podcastingpeople.community

and sign up for the emails.

17

:

There's a free tier and a paid tier

18

:

so you're welcome either way.

19

:

Uh, right.

20

:

Let's hear from some visitors

to the podcast show London:

21

:

Andy Marshall: Hi

Gareth, nice to meet you.

22

:

I'm Andy.

23

:

Um, I'm the CEO of Our Media.

24

:

It's a media business based in Bristol

and we're here today really to find

25

:

out a little bit more about podcast,

network, meet people like yourself Gareth.

26

:

It's always nice to see friendly faces,

um, and see if we can push our own podcast

27

:

production to the next level, gaining

quite a bit of traction in some of our

28

:

specialist sectors, particularly science

and the outdoors, um, and it's really

29

:

useful to see what other people are doing

30

:

to help us grow as well.

31

:

So that's what we're doing here today.

32

:

And the name of your podcast?

33

:

The name of the podcast is called

Instant Genius, and it's a science

34

:

podcast, uh, produced by our media

and, um, BBC Science Focus brand.

35

:

Rachel Richards: Hi, my

name's Rachel Richards.

36

:

I have the Teenagers Untangled

podcast that is downloaded in

37

:

a hundred and sixty countries

38

:

and it's an award-winning podcast too.

39

:

Um, and I'm very much hoping

to get lots of tips here about.

40

:

I don't know, I think I'm at the stage

where I might like to try and monetise

41

:

it and I also want to get better

tips on how to, uh, publicise it.

42

:

And I'm not quite sure how

to do, um, a visual podcast.

43

:

Everything's audio at the moment.

44

:

I do the odd riverside recording

of guests, but I'd quite like

45

:

to be able to do double shots.

46

:

I'm an ex TV presenter, but I don't

know how to do that stuff myself.

47

:

So I'm looking for tips.

48

:

Vic Elizabeth Turnbull: Hi there, my

name's Victoria Elizabeth Turnbull.

49

:

And I'm the CEO and founder of MIC

Media, which is a profit for purpose,

50

:

podcast production and trading agency.

51

:

Lots of P's there, lots of plosives,

but you've got a nice muff on.

52

:

So I think that I'll shield my P's.

53

:

Um, I'm also the founder and co runner

of MIC's podcast club, which is an

54

:

international community for podcasters.

55

:

And why am I here today?

56

:

I wasn't going to come.

57

:

And then I got a FOMO

and I was like, let's go.

58

:

Let's speak to loads of people.

59

:

Let's make connections.

60

:

And let's bother loads of

people that got stalls.

61

:

That's why I'm here.

62

:

I'm not really here to learn anything.

63

:

I'm here to bother people.

64

:

Steph Fuccio: Hey, this is Steph

Fuccio from Coffeelike Media.

65

:

I am in London at the podcast show to

do a few things, one of which is to get

66

:

off of a screen and to meet people in

person, both the people that I've met on

67

:

screen in the past seven years, as well

as to meet new people first in person.

68

:

I also want to learn a little bit

about where the industry is going.

69

:

But the primary, primary

thing is to meet people.

70

:

Oh, and to pressure them to do

newsletters and static image YouTube

71

:

videos and all that kind of stuff

that produces engagement spaces for

72

:

their projects, for their podcasts.

73

:

Mostly just to meet people

off screen like you, Gareth.

74

:

Kim Kerton: Hello, nice to meet you.

75

:

My name is Kim Kerton.

76

:

I've got two businesses in podcasting.

77

:

My first is my own show called Unemployed

and Afraid, which is on a mission to help

78

:

a hundred thousand business owners start

and stay in business, primarily stay in

79

:

business by having real conversations

about the personal growth we have to

80

:

experience along the way and all of

the micro steps that are so important.

81

:

So that is my show.

82

:

And I'm also a consultant and an advisor

to brands looking to start their own

83

:

show, so their owned original or also

create a network of shows, which is a

84

:

fantastic opportunity for brands as well.

85

:

So the name of my business

is Good Side of the Ben.

86

:

Gareth: Do you have a tip

for independent creators?

87

:

Kim Curtin: Absolutely.

88

:

I have so many tips.

89

:

So it's always hard to pick which

one and I think it's so important

90

:

to place any tip into context, which

is an inadvertent tip and not the

91

:

one I was going to leave you with.

92

:

It's to hold in the same

importance the desire to create

93

:

a show that you want to create.

94

:

with the cultural insights of

those who might be listening

95

:

to it, your ideal audience.

96

:

So how do you create something

that matches the tone or the need

97

:

that's a little bit more outside

of yourself, so that you can create

98

:

that purpose and value and longevity,

which is so important in this game.

99

:

Ellie Ajao: Hi, I'm

100

:

Elia Jayo and I work with the BBC and

I am the co founder of Debut Podcasts.

101

:

Speaker 7: We are a podcast production

company specialising in classical

102

:

music podcast formats, especially for

younger musicians, hoping to inform and

103

:

inspire a whole generation of musicians

who have no access to music education.

104

:

As a new little indie, we are hoping

to learn so much because podcasting

105

:

has really, really taken off and just

being in this room full of stalls

106

:

and full of people who are experts,

we want to get some of that help

107

:

and information and learn as much

as we can in this big, big room.

108

:

Kirsten McKenzie: Hi everyone.

109

:

Um, my name is Kirsten Mackenzie.

110

:

Um, I'm from Glasgow and I have a

podcast called Scotland's Women.

111

:

It's about women telling their own

stories because every woman has

112

:

a story to tell and how we should

be real influencers in our life.

113

:

And this couple of days here at

the podcast show, I'm hoping to

114

:

build a network and meet new

people because podcasting

115

:

can be quite a lonely place.

116

:

So it's nice to, it's

nice to meet Gareth today.

117

:

How are you doing Gareth?

118

:

Speaker 6: Oh, nicely turned around there.

119

:

Kirsten McKenzie: Reverse psychology.

120

:

Yeah,

121

:

Speaker 6: yeah, yeah.

122

:

I'm doing very well.

123

:

Uh, speaking to lots of really nice

independent creators like yourself.

124

:

Um, I'm speaking to I'm the

125

:

Kirsten McKenzie: best one.

126

:

Oh,

127

:

Gareth: by far, by far.

128

:

Editor: Editors side note.

129

:

I had to say that you're all my favorite.

130

:

Anyway, back to it.

131

:

I'll be going around

132

:

the stalls in a little while as

well and see what they have to say.

133

:

And they'll be offering tips for the

likes of us, independent creators.

134

:

Yeah.

135

:

We'll see how that goes.

136

:

Thanks

137

:

Kirsten McKenzie: for having me.

138

:

Cheers, Gareth.

139

:

Oliver Moore: Thank you.

140

:

Hi, my name's Oliver and

I'm from Warble Audio.

141

:

I'm here at the podcast show this

year to connect with others and

142

:

meet like minded individuals and

just talk about everything audio.

143

:

Uh, if it's a podcast, if

it's an audio drama, whatever.

144

:

I'm here to talk about it.

145

:

And just Yeah, meet new people

and maybe also like look at

146

:

the new technology as well.

147

:

Like there's a fantastic flat

pack sound booth over there

148

:

that I really kind of want.

149

:

If it was in my budget,

I totally have that.

150

:

Tim Steemson: Hi, I'm Tim Steemson.

151

:

I'm a composer and sound designer.

152

:

I guess I'm hoping to just kind of be a

big sponge and just sort of soak in like

153

:

as much as I can in terms of like learning

a bit more about um, Stuff like, I don't

154

:

know, Dolby Atmos and stuff, which I have

no idea about, which looks very cool.

155

:

And I'm just meeting a load of people who

are also doing podcast things, really.

156

:

Ruth Barnes: My name is Ruth Barnes.

157

:

I'm the founder of an independent

production company called Chalk Blade.

158

:

And I am at the podcast show to

meet lots of brilliant people.

159

:

For the first time, I think,

since its inception, it feels

160

:

truly international this year.

161

:

I'm meeting a lot of Australians.

162

:

I met a guy from Finland.

163

:

I met a lovely German woman.

164

:

It feels like people are actually

coming from around the world.

165

:

All the Americans are here.

166

:

Finally, they've come to the

podcast show, so it feels like

167

:

it's really on the map this year.

168

:

So, uh, I'm enjoying the sense of

the podcast industry being more than

169

:

just the Americans know how to do

it, and we're all following suit.

170

:

Giles Gear: Hello, it's Giles

here from The Telegraph.

171

:

I'm head of podcasts,

entertainment, lifestyle, and Sport.

172

:

It's here, uh, with a few meetings lined

up back to back from about one o'clock,

173

:

hoping to speak to far more important

people about far more important things.

174

:

And also I've got my festival director

hat on for the Cheerful Earful podcast

175

:

festival where we're looking to soak

up some comedy and entertainment

176

:

podcasts, particularly from independent

creators, uh, for the third festival,

177

:

which is taking place this October.

178

:

If you're interested in

performing or signing up, it's

179

:

completely open applications.

180

:

You can sign up at cheerfulearful.

181

:

co.

182

:

uk slash perform.

183

:

Sam Sethi: Hello, hi, it's Sam

Sethi here, CEO of TrueFans.

184

:

I'm here at the London podcast

show, looking around at all the

185

:

exciting, uh, events and booths.

186

:

Now, TrueFans, what is it?

187

:

It's a new podcasting 2.

188

:

0 app.

189

:

What the hell does that mean?

190

:

Well, it's really taking RSS,

the old thing we love, 20 years

191

:

old, and we've extended it with

new features and functions.

192

:

And TrueFans enables those

functions to be used.

193

:

So, let's give you a good example.

194

:

Uh, you may have seen on Apple

Podcasts a picture of a celebrity.

195

:

Maybe you've thought, well, how can

I put my face onto Apple Podcasts?

196

:

Well, unfortunately you can't,

because Apple won't let you,

197

:

unless you're super famous too.

198

:

But there is a new thing called the

person tag, which is a feature that

199

:

you can use and you can upload your

photo, put your name in and suddenly

200

:

everyone who looks at your podcast will

now know what you look like as well.

201

:

So there are a lot of features and

functions in TrueFans like that, that

202

:

extend or enhance the discoverability

of your podcast or the interactivity.

203

:

Uh, and that's what we really want.

204

:

Don't we want more people to

find our podcast, listen to our

205

:

podcast and give us feedback.

206

:

we're not in an app store, we're a,

what's called a progressive web app.

207

:

So really, really simple.

208

:

Go to any browser, type out truefans.

209

:

fm, and you'll get prompted

to add it to your phone.

210

:

Um, which is a one click phone access.

211

:

Now you have an app on your phone, which

is TrueFans, and that's how you find us.

212

:

Gareth: So how about

the exhibitors as well?

213

:

I didn't get soundbites from everyone,

but certainly had lots of lovely chats.

214

:

It was interesting seeing the split

of user-focused companies against the

215

:

big B2B companies, which took up a lot

of room on the floor, to be honest.

216

:

But more about that in my review

of the show coming soon to the paid

217

:

tier of podcasting people.community.

218

:

link is in the show notes.

219

:

Uh, so let's hear from

a few of the exhibitors.

220

:

Toby West: Hi there, I'm one of the co

founders of Podlife Events, Toby West.

221

:

We run an events company built

exclusively for live podcast events.

222

:

We're here to talk to as many

podcasters as possible and looking

223

:

to partner with some festivals

and also production companies.

224

:

Gareth: Fantastic, how

are you finding it so far?

225

:

Toby West: Really good, really good.

226

:

We've spoken to a lot of podcasters,

looking to do events and we've just

227

:

been discussing the benefits we believe

that events bring through monetization,

228

:

building your community and kind of that

engaging content you get from an event.

229

:

Sam: Hi, so I'm Sam and I work for

the BBC as a digital producer, which

230

:

means I kind of repurpose content to

put online and promote the podcasts.

231

:

And, um, I'm hoping to get from the

show a better understanding of How

232

:

people are approaching news this

year, um, particularly political

233

:

news around the elections and how

they're going to be marketing that.

234

:

It's a big year for the

country and it's going to be an

235

:

interesting to see how it all goes.

236

:

So, yeah.

237

:

Editor: Question.

238

:

Do you have any tips about

how independent podcasters can

239

:

approach their social media?

240

:

Sam: Yes, I'd say make sure you're

putting quality out over quantity.

241

:

Uh, people want Content that they

can resonate with and is actually

242

:

well produced and looks good.

243

:

So using a scattergun approach

doesn't necessarily work.

244

:

I think if you put, your passion into

it and your expertise into it and just

245

:

get that point across succinctly, under

30 seconds if possible, I think actually

246

:

that's the way to approach social media.

247

:

Liam Burke: Hello, my name is Liam.

248

:

I'm from, um, broadcast radio.

249

:

Uh, we've been supplying radio

stations for 27 years, but we're

250

:

here at a podcast show today, uh,

to, to work with podcasters about

251

:

creating their own radio stations.

252

:

basically the idea is that people

could create a radio station

253

:

to keep people on their brands,

discover new content and to aid

254

:

would be to have your own mobile

app because people can then

255

:

take you with you wherever.

256

:

And if you're running 24 7 then they can

listen to you in the car, they can listen

257

:

to you at home, they can listen to you

when they're on the treadmill or wherever.

258

:

Jeremie Mani: Hi everyone, my name

is jeremie, I'm a French citizen.

259

:

I live in Montreal and the co founder

of, uh, this initiative, a non for profit

260

:

initiative that we call Podcasthon.

261

:

And the basic idea there is to convince

as many podcasters, maybe just like

262

:

you, to, uh, dedicate one episode for a

charity of their choice and to release

263

:

this episode altogether in a coordinated

way in March to create a mass effect.

264

:

So last March we had 400

podcasters, to be frank with you,

265

:

mainly in the French speaking

countries, but we are extending it.

266

:

To any other languages and countries.

267

:

So 400 podcasters will release an episode

with a charity and that was really great

268

:

for all the charities We desperately

need to bring awareness on what they

269

:

are doing and to better connect with

your audience Because podcasts and we

270

:

believe strongly into that podcasts are

the best media to convey emotions And

271

:

those charities they need emotions to

better connect with their future donators

272

:

Future volunteers and anyone else eager

to be interested in what they're doing.

273

:

Nick Williams: Hello, I'm Nick Williams.

274

:

I work for Black Cat Music

and we are the UK distributor

275

:

for the Studio Bricks booths.

276

:

Edits a side note.

277

:

Nick is actually speaking to me.

278

:

Inside one of his boots.

279

:

Nick Williams: Uh, we make

booths that, um, basically come

280

:

in kit form, uh, Uh, they click

together using a patented system.

281

:

So no gluing, screwing or sealant

so they can be moved or, um,

282

:

you can use them in a temporary

situation like this at an exhibition.

283

:

Um, or if you want to move location

or within your building easily done.

284

:

Um, so we make our booths by basically

two or three very, Thick walls with

285

:

acoustic insulation in them that is

what causes the noise reduction because

286

:

noise reduction is dependent on mass

and then we have, um, acoustic treatment

287

:

inside the booths that's actually

made from recycled plastic bottles.

288

:

It's made from PET.

289

:

Uh, we make it ourselves.

290

:

It's a proprietary system and that's what

gives us the, the dry reverb sponse inside

291

:

this room that we're talking in right now.

292

:

We do booths from about 1.

293

:

5 by 1 meters, which,

uh, is, for, uh, use.

294

:

And then we go up to, uh, nine meters by

five meters, uh, that were principally

295

:

made for, for music production and

TV studios and whatever you need a

296

:

big space for.

297

:

We have standard options like

things like standard heights,

298

:

but it's completely customizable.

299

:

So we can do wider doors, different types

of doors, wheelchair access, additional

300

:

windows, air conditioning interfaces.

301

:

Yeah.

302

:

The, the, the product is

pretty much customizable.

303

:

For whatever you need it to be.

304

:

Um, and they, like I said, they're

made in Barcelona and they arrive,

305

:

arrive in a big crate and you can,

you can assemble them yourself.

306

:

Gareth: There we have it.

307

:

I hope that's given you a sense of what

it was like on the floor of the podcast.

308

:

Show London 2024.

309

:

Thanks to everyone who contributed

it's really appreciated.

310

:

Your links are in the show notes now.

311

:

So you can find them in whatever

app you're using back to

312

:

normal with the next episode.

313

:

So have a brilliant day, whatever you're

doing and keep going, keep creating.

314

:

You're doing great.

315

:

Bye for now.

Chapters

Video

More from YouTube