This is a bonus episode from producer Gareth, featuring soundbites from the London Podcast Show 2024. The episode includes insights and experiences from podcast creators, exhibitors, and industry professionals:

Visitors

Andy Marshall - Our Media

Rachel Richards - Teenagers Untangled

Victoria Elizabeth Turnbull - MIC Media

Steph Fuccio - Coffeelike Media

Kim Kerton - Unemployed & Afraid

Elli Ajao - Debut Productions

Kirsten McKenzie - Scotland’s Women

Oliver Moore - Warbler Audio

Tim Steemson - Composer

Ruth Barnes - Chalk & Blade

Giles Gear - The Telegraph

Sam Sethi - TrueFans

Exhibitors

Toby West - PodLife Events

Sam - BBC Sounds

Liam Burke - Broadcast Radio

Jeremy - Podcasthon

Nik Williams - Black Cat Music

Other links

The Podcasting People website

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Sign up to the Podcasting People newsletter

This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique

Hi, Gareth here.

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I'm the producer of podcasting people.

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And I know I don't usually appear

on the show, but this week I've been

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at the podcast show London 2024.

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Uh, chatting with show creators,

speakers and exhibitors.

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And I managed to get a few

soundbites on my way around the show.

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So I thought.

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I gathered them together for a

special bonus episode, to give

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you a feel of what it was like to

be there from both an independent

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creator and company point of view.

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And to hear from a few of

the exhibitors as well.

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So let's get into it.

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Oh, if you want more bonus content around

being an independent creator, including

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behind the scenes of podcast producers.

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Reviews of stuff, including the

podcast show of course, uh, just

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head to podcastingpeople.community

and sign up for the emails.

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There's a free tier and a paid tier

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so you're welcome either way.

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Uh, right.

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Let's hear from some visitors

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Andy Marshall: Hi

Gareth, nice to meet you.

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I'm Andy.

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Um, I'm the CEO of Our Media.

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It's a media business based in Bristol

and we're here today really to find

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out a little bit more about podcast,

network, meet people like yourself Gareth.

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It's always nice to see friendly faces,

um, and see if we can push our own podcast

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production to the next level, gaining

quite a bit of traction in some of our

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specialist sectors, particularly science

and the outdoors, um, and it's really

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useful to see what other people are doing

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to help us grow as well.

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So that's what we're doing here today.

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And the name of your podcast?

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The name of the podcast is called

Instant Genius, and it's a science

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podcast, uh, produced by our media

and, um, BBC Science Focus brand.

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Rachel Richards: Hi, my

name's Rachel Richards.

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I have the Teenagers Untangled

podcast that is downloaded in

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a hundred and sixty countries

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and it's an award-winning podcast too.

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Um, and I'm very much hoping

to get lots of tips here about.

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I don't know, I think I'm at the stage

where I might like to try and monetise

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it and I also want to get better

tips on how to, uh, publicise it.

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And I'm not quite sure how

to do, um, a visual podcast.

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Everything's audio at the moment.

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I do the odd riverside recording

of guests, but I'd quite like

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to be able to do double shots.

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I'm an ex TV presenter, but I don't

know how to do that stuff myself.

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So I'm looking for tips.

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Vic Elizabeth Turnbull: Hi there, my

name's Victoria Elizabeth Turnbull.

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And I'm the CEO and founder of MIC

Media, which is a profit for purpose,

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podcast production and trading agency.

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Lots of P's there, lots of plosives,

but you've got a nice muff on.

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So I think that I'll shield my P's.

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Um, I'm also the founder and co runner

of MIC's podcast club, which is an

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international community for podcasters.

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And why am I here today?

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I wasn't going to come.

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And then I got a FOMO

and I was like, let's go.

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Let's speak to loads of people.

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Let's make connections.

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And let's bother loads of

people that got stalls.

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That's why I'm here.

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I'm not really here to learn anything.

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I'm here to bother people.

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Steph Fuccio: Hey, this is Steph

Fuccio from Coffeelike Media.

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I am in London at the podcast show to

do a few things, one of which is to get

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off of a screen and to meet people in

person, both the people that I've met on

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screen in the past seven years, as well

as to meet new people first in person.

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I also want to learn a little bit

about where the industry is going.

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But the primary, primary

thing is to meet people.

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Oh, and to pressure them to do

newsletters and static image YouTube

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videos and all that kind of stuff

that produces engagement spaces for

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their projects, for their podcasts.

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Mostly just to meet people

off screen like you, Gareth.

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Kim Kerton: Hello, nice to meet you.

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My name is Kim Kerton.

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I've got two businesses in podcasting.

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My first is my own show called Unemployed

and Afraid, which is on a mission to help

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a hundred thousand business owners start

and stay in business, primarily stay in

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business by having real conversations

about the personal growth we have to

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experience along the way and all of

the micro steps that are so important.

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So that is my show.

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And I'm also a consultant and an advisor

to brands looking to start their own

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show, so their owned original or also

create a network of shows, which is a

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fantastic opportunity for brands as well.

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So the name of my business

is Good Side of the Ben.

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Gareth: Do you have a tip

for independent creators?

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Kim Curtin: Absolutely.

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I have so many tips.

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So it's always hard to pick which

one and I think it's so important

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to place any tip into context, which

is an inadvertent tip and not the

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one I was going to leave you with.

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It's to hold in the same

importance the desire to create

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a show that you want to create.

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with the cultural insights of

those who might be listening

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to it, your ideal audience.

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So how do you create something

that matches the tone or the need

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that's a little bit more outside

of yourself, so that you can create

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that purpose and value and longevity,

which is so important in this game.

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Ellie Ajao: Hi, I'm

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Elia Jayo and I work with the BBC and

I am the co founder of Debut Podcasts.

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Speaker 7: We are a podcast production

company specialising in classical

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music podcast formats, especially for

younger musicians, hoping to inform and

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inspire a whole generation of musicians

who have no access to music education.

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As a new little indie, we are hoping

to learn so much because podcasting

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has really, really taken off and just

being in this room full of stalls

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and full of people who are experts,

we want to get some of that help

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and information and learn as much

as we can in this big, big room.

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Kirsten McKenzie: Hi everyone.

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Um, my name is Kirsten Mackenzie.

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Um, I'm from Glasgow and I have a

podcast called Scotland's Women.

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It's about women telling their own

stories because every woman has

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a story to tell and how we should

be real influencers in our life.

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And this couple of days here at

the podcast show, I'm hoping to

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build a network and meet new

people because podcasting

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can be quite a lonely place.

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So it's nice to, it's

nice to meet Gareth today.

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How are you doing Gareth?

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Speaker 6: Oh, nicely turned around there.

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Kirsten McKenzie: Reverse psychology.

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Yeah,

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Speaker 6: yeah, yeah.

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I'm doing very well.

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Uh, speaking to lots of really nice

independent creators like yourself.

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Um, I'm speaking to I'm the

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Kirsten McKenzie: best one.

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Oh,

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Gareth: by far, by far.

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Editor: Editors side note.

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I had to say that you're all my favorite.

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Anyway, back to it.

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I'll be going around

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the stalls in a little while as

well and see what they have to say.

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And they'll be offering tips for the

likes of us, independent creators.

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Yeah.

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We'll see how that goes.

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Thanks

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Kirsten McKenzie: for having me.

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Cheers, Gareth.

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Oliver Moore: Thank you.

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Hi, my name's Oliver and

I'm from Warble Audio.

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I'm here at the podcast show this

year to connect with others and

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meet like minded individuals and

just talk about everything audio.

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Uh, if it's a podcast, if

it's an audio drama, whatever.

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I'm here to talk about it.

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And just Yeah, meet new people

and maybe also like look at

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the new technology as well.

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Like there's a fantastic flat

pack sound booth over there

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that I really kind of want.

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If it was in my budget,

I totally have that.

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Tim Steemson: Hi, I'm Tim Steemson.

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I'm a composer and sound designer.

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I guess I'm hoping to just kind of be a

big sponge and just sort of soak in like

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as much as I can in terms of like learning

a bit more about um, Stuff like, I don't

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know, Dolby Atmos and stuff, which I have

no idea about, which looks very cool.

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And I'm just meeting a load of people who

are also doing podcast things, really.

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Ruth Barnes: My name is Ruth Barnes.

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I'm the founder of an independent

production company called Chalk Blade.

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And I am at the podcast show to

meet lots of brilliant people.

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For the first time, I think,

since its inception, it feels

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truly international this year.

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I'm meeting a lot of Australians.

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I met a guy from Finland.

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I met a lovely German woman.

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It feels like people are actually

coming from around the world.

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All the Americans are here.

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Finally, they've come to the

podcast show, so it feels like

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it's really on the map this year.

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So, uh, I'm enjoying the sense of

the podcast industry being more than

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just the Americans know how to do

it, and we're all following suit.

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Giles Gear: Hello, it's Giles

here from The Telegraph.

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I'm head of podcasts,

entertainment, lifestyle, and Sport.

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It's here, uh, with a few meetings lined

up back to back from about one o'clock,

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hoping to speak to far more important

people about far more important things.

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And also I've got my festival director

hat on for the Cheerful Earful podcast

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festival where we're looking to soak

up some comedy and entertainment

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podcasts, particularly from independent

creators, uh, for the third festival,

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which is taking place this October.

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If you're interested in

performing or signing up, it's

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completely open applications.

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You can sign up at cheerfulearful.

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co.

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uk slash perform.

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Sam Sethi: Hello, hi, it's Sam

Sethi here, CEO of TrueFans.

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I'm here at the London podcast

show, looking around at all the

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exciting, uh, events and booths.

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Now, TrueFans, what is it?

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It's a new podcasting 2.

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0 app.

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What the hell does that mean?

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Well, it's really taking RSS,

the old thing we love, 20 years

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old, and we've extended it with

new features and functions.

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And TrueFans enables those

functions to be used.

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So, let's give you a good example.

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Uh, you may have seen on Apple

Podcasts a picture of a celebrity.

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Maybe you've thought, well, how can

I put my face onto Apple Podcasts?

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Well, unfortunately you can't,

because Apple won't let you,

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unless you're super famous too.

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But there is a new thing called the

person tag, which is a feature that

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you can use and you can upload your

photo, put your name in and suddenly

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everyone who looks at your podcast will

now know what you look like as well.

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So there are a lot of features and

functions in TrueFans like that, that

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extend or enhance the discoverability

of your podcast or the interactivity.

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Uh, and that's what we really want.

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Don't we want more people to

find our podcast, listen to our

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podcast and give us feedback.

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we're not in an app store, we're a,

what's called a progressive web app.

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So really, really simple.

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Go to any browser, type out truefans.

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fm, and you'll get prompted

to add it to your phone.

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Um, which is a one click phone access.

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Now you have an app on your phone, which

is TrueFans, and that's how you find us.

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Gareth: So how about

the exhibitors as well?

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I didn't get soundbites from everyone,

but certainly had lots of lovely chats.

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It was interesting seeing the split

of user-focused companies against the

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big B2B companies, which took up a lot

of room on the floor, to be honest.

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But more about that in my review

of the show coming soon to the paid

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tier of podcasting people.community.

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link is in the show notes.

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Uh, so let's hear from

a few of the exhibitors.

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Toby West: Hi there, I'm one of the co

founders of Podlife Events, Toby West.

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We run an events company built

exclusively for live podcast events.

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We're here to talk to as many

podcasters as possible and looking

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to partner with some festivals

and also production companies.

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Gareth: Fantastic, how

are you finding it so far?

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Toby West: Really good, really good.

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We've spoken to a lot of podcasters,

looking to do events and we've just

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been discussing the benefits we believe

that events bring through monetization,

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building your community and kind of that

engaging content you get from an event.

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Sam: Hi, so I'm Sam and I work for

the BBC as a digital producer, which

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means I kind of repurpose content to

put online and promote the podcasts.

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And, um, I'm hoping to get from the

show a better understanding of How

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people are approaching news this

year, um, particularly political

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news around the elections and how

they're going to be marketing that.

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It's a big year for the

country and it's going to be an

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interesting to see how it all goes.

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So, yeah.

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Editor: Question.

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Do you have any tips about

how independent podcasters can

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approach their social media?

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Sam: Yes, I'd say make sure you're

putting quality out over quantity.

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Uh, people want Content that they

can resonate with and is actually

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well produced and looks good.

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So using a scattergun approach

doesn't necessarily work.

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I think if you put, your passion into

it and your expertise into it and just

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get that point across succinctly, under

30 seconds if possible, I think actually

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that's the way to approach social media.

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Liam Burke: Hello, my name is Liam.

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I'm from, um, broadcast radio.

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Uh, we've been supplying radio

stations for 27 years, but we're

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here at a podcast show today, uh,

to, to work with podcasters about

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creating their own radio stations.

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basically the idea is that people

could create a radio station

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to keep people on their brands,

discover new content and to aid

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would be to have your own mobile

app because people can then

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take you with you wherever.

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And if you're running 24 7 then they can

listen to you in the car, they can listen

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to you at home, they can listen to you

when they're on the treadmill or wherever.

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Jeremie Mani: Hi everyone, my name

is jeremie, I'm a French citizen.

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I live in Montreal and the co founder

of, uh, this initiative, a non for profit

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initiative that we call Podcasthon.

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And the basic idea there is to convince

as many podcasters, maybe just like

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you, to, uh, dedicate one episode for a

charity of their choice and to release

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this episode altogether in a coordinated

way in March to create a mass effect.

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So last March we had 400

podcasters, to be frank with you,

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mainly in the French speaking

countries, but we are extending it.

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To any other languages and countries.

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So 400 podcasters will release an episode

with a charity and that was really great

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for all the charities We desperately

need to bring awareness on what they

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are doing and to better connect with

your audience Because podcasts and we

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believe strongly into that podcasts are

the best media to convey emotions And

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those charities they need emotions to

better connect with their future donators

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Future volunteers and anyone else eager

to be interested in what they're doing.

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Nick Williams: Hello, I'm Nick Williams.

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I work for Black Cat Music

and we are the UK distributor

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for the Studio Bricks booths.

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Edits a side note.

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Nick is actually speaking to me.

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Inside one of his boots.

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Nick Williams: Uh, we make

booths that, um, basically come

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in kit form, uh, Uh, they click

together using a patented system.

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So no gluing, screwing or sealant

so they can be moved or, um,

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you can use them in a temporary

situation like this at an exhibition.

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Um, or if you want to move location

or within your building easily done.

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Um, so we make our booths by basically

two or three very, Thick walls with

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acoustic insulation in them that is

what causes the noise reduction because

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noise reduction is dependent on mass

and then we have, um, acoustic treatment

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inside the booths that's actually

made from recycled plastic bottles.

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It's made from PET.

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Uh, we make it ourselves.

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It's a proprietary system and that's what

gives us the, the dry reverb sponse inside

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this room that we're talking in right now.

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We do booths from about 1.

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5 by 1 meters, which,

uh, is, for, uh, use.

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And then we go up to, uh, nine meters by

five meters, uh, that were principally

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made for, for music production and

TV studios and whatever you need a

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big space for.

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We have standard options like

things like standard heights,

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but it's completely customizable.

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So we can do wider doors, different types

of doors, wheelchair access, additional

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windows, air conditioning interfaces.

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Yeah.

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The, the, the product is

pretty much customizable.

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For whatever you need it to be.

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Um, and they, like I said, they're

made in Barcelona and they arrive,

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arrive in a big crate and you can,

you can assemble them yourself.

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Gareth: There we have it.

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I hope that's given you a sense of what

it was like on the floor of the podcast.

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Show London 2024.

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Thanks to everyone who contributed

it's really appreciated.

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Your links are in the show notes now.

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So you can find them in whatever

app you're using back to

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normal with the next episode.

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So have a brilliant day, whatever you're

doing and keep going, keep creating.

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You're doing great.

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Bye for now.