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Mastering Google Ads: Should You Hire an Agency or Run Your Own Campaigns?
5th July 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:07:00

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Are you struggling to decide whether to hire a Google Ads agency or run your own campaigns? Many business owners face this challenge, but it's important to understand the risks of running your ad campaigns without the help of an experienced professional. In this video, Kasim sits down with Michael Nadalin, founder of Market Lead, to explore the common pitfalls of DIY Google Ads campaigns and highlight the advantages of hiring an agency.

They take a deep dive into the evolution of the Google Ads platform and how it has become a complex and ever-changing platform. Running a successful Google Ads campaign requires a level of expertise that can take time to achieve on your own. We strongly recommend working with a Google Ads agency or strategist, as it can provide the support and guidance you need to achieve better results and reach your business goals.


Whether you're new to Google Ads or looking to improve your existing strategy, join us in this video as we learn from the Google Ads experts and equip you with the knowledge to make an informed decision.


Watch the full interview here:

💸 💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!   

 • 💸 💸 Michael Nadal...  


Michael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...

Market Lead: https://marketlead.com.au/


0:00 Intro

0:28 Mastering Google Ads: Should You Hire an Agency or Run Your Own Campaigns?

3:31 Google Ads has a very low margin of error

4:46 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/



Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥


Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.


💣 The Ultimate Guide to Google Ads for 2023:   

 • The Ultimate Guid...  


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

  

 • Performance Max  


💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

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👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Transcripts

Kasim:

Your daily Google News.

Kasim:

I'm Kassam and I'm here with Michael Naline.

Kasim:

Michael, always a pleasure mate.

Kasim:

It's great to be back.

Kasim:

I love speaking to you.

Kasim:

The Google ads, God.

Kasim:

I'm gonna quote you on that forever.

Kasim:

This is our second interview, so that means that people liked you and we

Kasim:

could tolerate each other's presence.

Kasim:

no, like, last time I was actually quite surprised.

Kasim:

I thought I actually had to listen back last time.

Kasim:

I'm like, oh, we actually spoke about some good stuff.

Kasim:

And then the response I actually got from people, I just realized I'm

Kasim:

getting a lot of glare in my glasses.

Kasim:

I got hundreds of people adding me on LinkedIn just from that interview.

Kasim:

Had like really positive response.

Kasim:

So I think like people enjoyed it.

Kasim:

And I just wanna make sure that when we have our chat today, we

Kasim:

just kind of like really throw Adam bottom of like value to them.

Kasim:

So get ready guys.

Kasim:

This is gonna be good.

Kasim:

Yeah.

Kasim:

So the last video, if you didn't see it check it out.

Kasim:

I'll make sure to include it in the description of this video.

Kasim:

That one had 3,100 views.

Kasim:

Mm-hmm.

Kasim:

Which is a lot for my channel.

Kasim:

Like, I think if I get a thousand views on a video, I

Kasim:

know that I did something right.

Kasim:

So that one obviously popped off pretty well.

Kasim:

I did promote it a bit.

Kasim:

I just posted a few times on LinkedIn and on Instagram, so I think I got

Kasim:

a bit of you were most audience.

Kasim:

Yeah, my audience to have a look at it, mate.

Kasim:

but I'll, say that you've got a pretty big channel now.

Kasim:

You're nearly a.

Kasim:

10 K, which is, yeah, we're about to fucking amazing.

Kasim:

Good work, man.

Kasim:

I mean, for a niche like ours, that's not a, I didn't know if we would quite make it

Kasim:

that far, but I'm pretty happy about it.

Kasim:

Right.

Kasim:

You're posting regularly, you're posting like really high quality.

Kasim:

In terms of content videos, like I know I watch them regularly.

Kasim:

All the other Google ADSD specialists always come to your videos for like,

Kasim:

It's the most up-to-date stuff because a lot of the stuff in the market now

Kasim:

being at trainings is very antiquated because it's based on stuff that was

Kasim:

working a year ago, two years ago, and like a lot of those gurus aren't actually

Kasim:

up to date or still running an agency.

Kasim:

So they're still talking about tactics and strategies from like

Kasim:

five or 10 years ago, which.

Kasim:

To an extent kind of work.

Kasim:

But if you're up against killers like you and me, you've got, yeah, you fucked.

Kasim:

Sorry about my language.

Kasim:

That's kinda the thing too, is like it really got to a point to where, I

Kasim:

mean, you used to be able to run your own Google ads two years ago for sure.

Kasim:

Mm-hmm.

Kasim:

And then, it started to just narrow down and narrow down and narrow down.

Kasim:

And then I look at what's involved from a strategy perspective.

Kasim:

technical implementation, put it aside, so, Just from a strategy perspective,

Kasim:

I think it's damn near impossible.

Kasim:

And I've always been afraid to say that because I own an agency, so I

Kasim:

never wanted to tell people like, oh, you can't do this yourself.

Kasim:

I actually wanted to be the opposite.

Kasim:

I wanted to say, Hey, you can do this yourself.

Kasim:

Here's how.

Kasim:

Mm-hmm.

Kasim:

And then once you get past a certain point, come hire me.

Kasim:

But now I'm kind of like, I don't even think you should do this yourself.

Kasim:

Right?

Kasim:

Like, this is too hard.

Kasim:

I was, I was reflecting on this yesterday just because of especially

Kasim:

the changes in the market.

Kasim:

And I actually took a note.

Kasim:

I just wanna say like, Google Ads has an extremely low margin for error, right?

Kasim:

And is unforgiving, like you make one small change, you've

Kasim:

spent thousands of dollars.

Kasim:

And especially like on some of the clients that you and I manage, like

Kasim:

bigger clients, you make a small keyword issue like change the match

Kasim:

for some reason, or the settings off.

Kasim:

You could spend five, 10 K on nothing.

Kasim:

And if you're not on that like a hawk or you don't have like tracking or

Kasim:

dashboards to really be on top of that.

Kasim:

You cooked and like, I sent you a few ideas of things we could chat about.

Kasim:

Like I hit up a few mates.

Kasim:

Agency owners, marketing managers before this, and most of 'em were

Kasim:

saying like, what are the biggest mistakes you see in an account?

Kasim:

now it's like, well, everything, because if you're not like a really sophisticated

Kasim:

Google Ads advertiser, you are not gonna know all the small things and all

Kasim:

the small things that, the stuff that you talk about or the stuff that, you

Kasim:

know, our agencies actually implement.

Kasim:

Like, people go, oh, what are the things I need to do?

Kasim:

And it's like, dude, it's asking a surgeon like, what do you need to do?

Kasim:

It's like, there's so many small things that, , everyone's looking for the big

Kasim:

thing, but there's like a hundred small things and you mess one up, and that's.

Kasim:

Everything gone.

Kasim:

So like there is such a low margin for error I've noticed, which I'm

Kasim:

presuming you agree with as well.

Kasim:

I was on a sales call this morning with a gal.

Kasim:

Hopefully she never watches this video because I flat out turned down her work.

Kasim:

I don't end up on a lot of those calls, but this one Mike, who runs our,

Kasim:

customer intake, he was kind of on the fence and he was like, Hey man, can

Kasim:

you just, come up, give a heart check?

Kasim:

And the first thing she says to me, or one of the first things is, Hey,

Kasim:

if I hire you, I wanna know that you're not gonna make any mistakes.

Kasim:

And I was like, no, I'm gonna make all the mistakes.

Kasim:

I'm just gonna make 'em more efficiently than you are.

Kasim:

but those folks that really wanna know like, oh, you're gonna do

Kasim:

this perfectly the first time.

Kasim:

No, that's not how Google ads works.

Kasim:

Like, I'm not gonna make technical errors, but we don't know until we test.

Kasim:

no matter how many times I say that , I mean, I feel like I'm a broken record,

Kasim:

you know, like, oh, you have to test.

Kasim:

There's no guarantees, whatever.

Kasim:

But then I end up on the phone with someone who's like, oh,

Kasim:

I've watched all your videos.

Kasim:

How long is this gonna take?

Kasim:

And I'm like, well clearly you haven't watched any of

Kasim:

my videos cuz I have no idea.

Kasim:

there's an issue there that if you really could do that, you'd be a billionaire.

Kasim:

You'd have every climber world, and you've said that so many times, I'd

Kasim:

laughing and you'd be like, I knew that I'd be a much wealthier human.

Kasim:

I wouldn't be like, and you'd be running a business that wasn't advertising.

Kasim:

But the other, like, the other part of that is, is people are being marketed with

Kasim:

like the proven strategy, this and this.

Kasim:

Like everything's gonna work.

Kasim:

So then when actually come to an expert and an industry leader like

Kasim:

yourself, They expect to get that.

Kasim:

Like you to be like, yeah, it's gonna work.

Kasim:

But like then you're honest with them.

Kasim:

It's like going to like the top surgeons, I keep saying surgeons cuz it's relevant

Kasim:

and like you've got like a horrible something basically with surgery.

Kasim:

And then they would never say to be surgery in rocket science.

Kasim:

Yeah.

Kasim:

Like they would never say to you, yeah, yeah, this will be a hundred

Kasim:

percent work, a hundred percent cure.

Kasim:

They know there's like liabilities that come with that.

Kasim:

, not even from a marketing perspective, but just like a legal perspective like.

Kasim:

There's no way you can ever guarantee it.

Kasim:

You can increase the odds and it's just like, reducing the

Kasim:

downside, but there's no guarantee.

Kasim:

Cuz if there was, you and I would be billionaires on a boat laughing a lot.

Kasim:

Yeah, I do.

Kasim:

I'd just be buying businesses and running Google ads for which we also do we've

Kasim:

gotten good enough to where it's like, all right, let's go play the equity game.

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