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Live Streaming Essentials for Creators
Episode 288th August 2024 • YouTube Success - YouTube for Business & YouTube Growth, Video Marketing • Matthew Hughes
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Today, I'm discussing the top tools for live streaming YouTube videos. If you've ever wondered how to stream to multiple platforms simultaneously or how to live stream pre-recorded content, this episode is for you.

Discover why these tools are game-changers for YouTube creators and how they can enhance your streaming setup. Don't forget to check out the free resources available at kingofvideo.co.uk/resources.

Which streaming tool are you most excited to try? Let me know in the comments!

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Hello and welcome to the YouTube Success podcast.

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My name is Matt Hughes, King and Video, and I'm today

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talking to you about resources.

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It's a little bit of a break from YouTube.

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No, it's not true.

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It's not a break at all.

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Actually, we've got loads of things in the resources that

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we can talk about YouTube wise.

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I'm actually going to focus this episode on streaming software because I get asked

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this question all the time like how can I?

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Well, there's a couple of questions that are related to streaming that I get asked.

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And one of them is how do I stream to multiple platforms in one go?

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And the other one is how do I live stream my pre-recorded videos?

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So this could be my YouTube videos, right?

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And I wanted to highlight the resources section because it's something that's

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free that's available to you right now.

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If you go to kingofvideo.co.uk/resources, you're going to find a page with

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all of the things I'm talking about.

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We're going to add that to the show notes for every show from now on and

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I'll probably get my VA to go back and add it to all the previous show notes

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as well because this resources page we're just going to build on over time

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and I wanted to focus on, Oh, before I go to streaming software, cause that

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is the question I want to answer, but I would also mention that there's a

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YouTube tool section there as well.

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So there's TubeSpanner on there, there's TubeBuddy on there and there's VidIQ.

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If you're new to YouTube, you might not know about those tools.

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They are all tools that help you with YouTube in lots of different ways.

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So it will do things like show you how many subscribers other people

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have got, how many views they've got.

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Like it's called channelitics or one of the tools calls it channelitics.

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So it gives you loads more information about the channel that you watch in.

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You've got things like vidIQ will show you the thumbnail for each video

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and you can download the thumbnail.

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So you can do research around thumbnails.

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You can do A/B testing in TubeBuddy for your thumbnails as well.

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YouTube are enabling that in their own platform organically, but TubeBuddy

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was the original way to do that.

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And then TubeSpanner's got a whole load of creator tools that are

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specifically focused on YouTubers.

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So check out some of those YouTube tools in the resources section.

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But in this episode, I'm just going to focus on those streaming bits of software.

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And my streaming life from a multicasting point of view.

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So like going to more than one channel at one time, split across

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a couple of different things.

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So has a bit of a history to it.

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So originally I started with StreamYard and I think StreamYard have done one

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of the best marketing jobs in the world in terms of online businesses,

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because if I talk about multi-streaming or broadcast into multiple places in

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the online world, everybody mentioned StreamYard and I used to love StreamYard.

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I think it's fair to say I still do love all of these tools.

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I wouldn't recommend any of them if I didn't love them.

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But I moved my attention from StreamYard after about a year and a half into

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Restream and largely it was because I became part of their influencer program.

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So it definitely was like morally, it was like I got paid to be

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in their influencer program.

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So morally, I just got I was just bought out I sold out to the man.

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But I started to look into Restream and I'd used it before and it just felt like

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a more complicated platform originally when I was looking at streaming out

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of Restream, but I started to love it.

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I started to love the dashboard that they've got, the control

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panel, the broadcasting studio, sorry is a better way to describe

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it, the studio that they've got.

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I liked the interface more.

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It seemed to have a better quality than StreamYard.

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I don't know if that is changed.

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I don't want to make any unfair comments towards StreamYard, but I started

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to like the broadcast quality of it.

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And it just became a more robust platform for me to use.

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Then we had a OneStream came in.

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I bought a lifetime deal for OneStream.

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You'll find these links on the resources page.

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OneStream, there were sort of disclaimer wise, there were a sponsor for,

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Creator Day when it was called Creator Day, it's called Creator Live now.

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This is our virtual summit.

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And they offered me to use their platform and I realised I'd had a lifetime deal.

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Anyone that uses AppSumo, big up to my Sumo lings, whoever's used those,

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you'll know about these lifetime deals and I bought one for OneStream.

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So I had the platform anyway and I had the option to use the service.

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I just never really fell in love with it like I did the other platforms.

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But we used it for Creator Day and it was fantastic, very robust, we were

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able to upload the videos for the episodes and then send them out to the

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different platforms that we wanted to.

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So all of those things are really great and I think they're great multi

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casting platforms that you can use.

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Any of those three, there's links to all three of them.

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What I would say to you is to try them and figure out yourself

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which one you prefer using.

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For some of you, when software they say it's like, not

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innovative, what's the word?

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It's intuitive.

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When people, when software companies say it's intuitive, I

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think that's quite subjective.

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Like it depends on what level of techy you are as to whether

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you find it intuitive or not.

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Intuitive is supposed to mean you're not.

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You don't have to be a techy to do it.

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You can just pick it up and move along really easily.

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I think that's probably why StreamYard won out in the end, but all of them now

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are much, much easier to use and a lot more intuitive than they used to be.

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And then the last one worth mentioning, which I have to mention because I

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use this for my recording and I use it for my streaming now is Ecamm.

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The only reason I leave this tool last is because it's a Mac-only piece of software.

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So if you're on a Windows or a PC, you're not going to be able to use

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it, but if you're on a Mac, Ecamm has just been wonderful for us.

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We've used it for streaming.

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We've used it for broadcasting.

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It used, in fact, it still does partner up with Restream so you can stream from

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Ecamm into Restream Studio and then use the studio to broadcast as well.

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And we've also used it as a virtual camera.

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So you can build your show, your live stream inside of Ecamm and then you can

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use a virtual camera as the output into Zoom, for example, they actually have

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tight integration with Zoom as well.

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What that means in practical terms is that I can create high quality broadcast level

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live streams in Ecamm with overlays, with timers, with all the kind of stuff that

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you would have on a like a live broadcast show and I can put that into Zoom.

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So when I've done guest expert sessions, when I've done like I have a couple

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of guest expert sessions that I do, for groups, you know, presentations

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effectively is what they are.

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I can use broadcast quality software inside a Zoom, and

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it just makes me look amazing.

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It makes me look like I really know what I'm doing.

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So if you want to do the same thing and you've got a Mac, then Ecamm is

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definitely the platform of choice, but I would say all four of those

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pieces of software I really love.

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I only recommend software that I love, that I think has a

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great purpose in the world.

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All four of them have a huge audience.

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They all have great user communities in all of their user

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communities, great support, great advocates of their products.

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If you go and spend some time in their user communities, you'll find brilliant

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live streaming experts in there as well, and you'll be surrounded by great people,

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cool people that really want to do a lot of stuff when it comes to YouTube,

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streaming, all of that kind of stuff.

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So whilst this episode is all about my resources section, something free

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for you guys to go in and check out and take advantage of, I just wanted

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to focus on those YouTube tools.

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Obviously we're here in the YouTube Success podcast, we should talk about

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YouTube tools and then of course the live streaming software as well.

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I hope that's been helpful.

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We will continue to update that resources section.

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I'll continue to add things that I use, that I love, that I think you should pay

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attention to and hopefully this episode will not die deaf and that website will

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disappear or the page will disappear.

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In fact, forget the hopefully, of course it will be there forever.

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All right, my name is Matt Hughes, King of Video.

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I'll see you on the next YouTube Success podcast.

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