What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal.
You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. They also provide recommendations for CRMs, marketing automation platforms, and outbound marketing solutions.
We also go into how we leverage these tools too to give you an idea as to how we use them.
To illustrate these tools in action, we share a real-life examples - and plenty of drawings on the whiteboard!
This is pt.11 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.
Tune in and learn:
+ The five stages of awareness and the tools needed for each stage
+ Time-saving tools for content creation and repurposing
+ Essential reporting and analytics tools for actionable insights
This episode is a must-watch for any B2B marketer looking to level up their demand generation efforts.
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00:00 Introduction and Overview
02:37 The Five Stages of Awareness
05:13 Generating Demand with Dripify
10:40 Content Creation Tools
14:40 Prospect Identification and Nurturing
19:57 CRM and Marketing Automation
22:48 Content Management System
24:07 Outbound Marketing Tools
26:16 Reporting and Analytics
29:00 Website Interaction Tracking
30:48 Google Tag Manager
31:30 Key Takeaways and Conclusion
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💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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S06 E139 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing
