✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.
📝Special Episode Links:
- LinkedIn Predictive Audiences
- HubSpot CAPI Integration
🔑 Key Takeaways:
- LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.
- Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.
- Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.
🕒 Timestamps:
0:24 - LinkedIn's transition from lookalike audiences to predictive audiences
0:53 - New updates: Conversions API (CAPI)
2:47 - Difference between predictive audience and lookalike audiences
3:28 - Challenges of lookalikes on LinkedIn's B2B marketing
5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion
7:09 - Creating Predictive Audiences: Options and Recommendations
10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully
13:25 - Scenarios where predictive audiences may not be suitable
14:34 - Recap of predictive audience features and upcoming episodes
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🔗 More About Us:
🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/
💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/
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