Interviewing guests on your podcast is a great way to expand your audience, develop collaborations, and boost your authority. Most importantly, having guests on your show brings a different perspective and added value to your listeners. The dream is to get high-profile influencers. Let’s be honest about why: To boost your profile, to get more listeners, and to impress your listeners.

Do high-profile influencers always know more than experts with fewer followers? Nope. Do you always get a boost in listeners and downloads when you interview influencers? Nope.

You always learn something. You make great connections. And you’re providing value to your listeners. Always, always focus on the value you’re providing to your listeners!

In this quickie FAQ episode, I discuss:

• The mindset you need to have when reaching out to influencers
• What you need to do before you start to reach out
• The practicalities of reaching out—that is, exactly what you need to send influencers or their agents

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