On this episode of The Data Storytellers podcast, we dive into the transformative power of data in reshaping business strategies, with Michel Spalburg, the Global Director of Analytics at Adidas. Our discussion explores the critical role of data analytics in driving innovation, understanding market dynamics, and influencing decision-making processes within large corporations. We delve into the complexities of managing and leveraging data across different business units, the challenges of maintaining a data-driven culture, and the future of data in enhancing business performance and customer engagement. Michel shares his extensive experience and insights on integrating data into corporate frameworks to achieve strategic goals and foster a culture of informed decision-making.
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00:08 - Introduction to Michel Spalburg and his role at Adidas
00:42 - Michel’s journey into the world of analytics
05:46 - The impact of data on business strategies and customer engagement
08:38 - Setting up structured data insights within Adidas
13:41 - Innovations and challenges in data analytics today
19:30 - Leadership and the evolution of data-driven decision-making
24:05 - The importance of machine learning and AI in business analytics
28:57 - Overcoming data silos and enhancing company-wide data fluency
33:38 - Best practices for ensuring successful data analytics initiatives
37:17 - Future trends and ethical considerations in data usage
