Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.

In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:

• Walmart moves deeper into connected TV advertising by acquiring Vibe.co, a self-serve CTV platform, to make streaming ad buying more accessible and measurable for SMB and mid-market brands through Walmart Connect.
• Bath & Body Works enters Ulta Beauty, bringing a curated selection of its most-loved products to more than 600 Ulta stores and Ulta.com starting July 12th, as the brand accelerates its push beyond its own retail walls.
• Instacart pilots "Immersive Feed," a short-form vertical video experience embedded within retail storefronts on its site, letting shoppers move seamlessly from recipe inspiration to adding items to their cart.

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