Artwork for podcast Fire Footwear: Sneakers Talk (with Matt Frates)
Why is Nike So Disconnected?
1st July 2026 • Fire Footwear: Sneakers Talk (with Matt Frates) • Matt Frates | Matt Frates Creations, LLC
00:00:00 00:16:48

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In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses.

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