#98: How To Create A Personal Brand with Mike Kim
Do you feel that you don't know how to market yourself, let alone know how to create a personal brand?
It can seem like a daunting task, but this is not the case! As our guest speaker will tell you, you are never too late to start creating/building your personal brand, because you are already doing so, albeit subconsciously.
Today's guest is Mike Kim, who as a business coach and marketing strategist who specializes in personal branding, product launch and copywriting. And as such, he knows a thing or two about how to build your personal brand authentically.
Regardless whether you already have started to build up your personal brand or are looking to get started, this episode includes plenty of insights and tips from Mike's own entrepreneurial journey. From defining what a personal brand is (the answer may surprise you), to explaining what the most common mistakes people make are, to the 8 steps that he uses with his clients, this episode is packed full of content, just waiting for you to use!
Learn How to Create A Personal Brand...
- [05:00] Mike explains how you already have a personal brand, even if you don't realize it
- [08:22] The 2 paths most used by people attempting to create an "authentic" personal brand
- [10:53] Mike outlines why and how you need to become the brand - be worthy of the brand
- [22:08] Is there an order to building a brand identity? - Why, YES there is!
- [25:47] 7 step process that Mike uses to help build his clients' brand identity - Bonus step given!
- [35:02] Mike shares his insights on how to establish visibility after finishing the 7 step process
- [45:15] The formula to successfully building your personal brand
- [52:20] Mike's favorite saying - what marketing is all about - No, it's not sales
About Mike:
Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He has been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst.
For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays, you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.
Important Links & Mentions in this episode:
Remember, YOU Matter! See you in the next episode.
