EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who built successful businesses yet feel more stuck than ever

Key Outcome: A clear framework for identifying your genius zone and eliminating everything else, so your business grows while you step back

He went from teenage jail to building a global speaking empire. At 66, Randy Gage is having his busiest year ever, working fewer hours than a decade ago.

THE BOTTOM LINE

You built this business to create freedom. Now you answer emails at 5am, miss family dinners, and your health is sliding backwards. The thing is, Randy Gage has been exactly where you are. He once had 15 employees, endless demands, and felt like a mother bird feeding hungry beaks all day long. Then he made a decision that changed everything. He sold off the divisions that drained him, refused to hire another traditional employee, and rebuilt his entire operation around one question: What work lights me up? The result? At 66, with the horizon in front of him closer than the one behind, 2025 was his busiest year ever. 2026 is already booked to surpass it. His blood work is better than most 20 year olds. He works from anywhere in the world. This episode reveals exactly how he escaped the trap, and how you can start this week with one simple change that costs nothing.

WHY THIS EPISODE MATTERS TO YOU

You will discover why working in your genius zone creates more revenue than grinding through tasks you hate, because Randy proves it with real numbers from his own transformation

You will learn the specific AI strategy that separates trapped entrepreneurs from free ones, because using it wrong makes you busier while using it right eliminates hours of daily work

You will understand why scheduling 45 minutes of thinking time weekly has generated million dollar ideas for Randy's clients, because your best opportunities are buried under busy work

You will recognise the hidden cost of sleeping next to your phone, because poor sleep is silently destroying your productivity, your health, and your capacity to lead

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The "Genius Zone" principle changes everything. Randy sold divisions that made money because they drained his energy. The thing is, when you only do work that lights you up, you become better at it. Demand increases. Revenue follows. Your trapped feeling comes from doing work someone else should handle.

AI is a 60% tool, not a 100% solution. Most entrepreneurs use AI to write their newsletters, blogs, and websites with zero original thinking. Randy uses AI differently. He writes first, then asks his custom AI brain to critique his work, challenge his thinking, and suggest improvements. The output becomes better than either could produce alone.

Scheduled thinking time is not a luxury. Once a week, Randy blocks 45 minutes with no devices, just green tea, a legal pad, and his thoughts. His readers regularly report building ten million dollar divisions from ideas that emerged in these sessions. The trapped entrepreneur never thinks because there is always something more urgent.

Your phone placement determines your freedom. The research on blue light and sleep quality is irrefutable. Randy charges his phone in his office, not his bedroom. He wakes up, does cardio, completes his reading, then picks up his phone. This simple boundary might do more for your income than any business strategy.

Who not How transforms your capacity. Following Dan Sullivan's framework, Randy hired a full time executive assistant to handle everything outside his genius zone. The car gets washed, groceries appear in the fridge, meals get prepared. He just creates value. That said, you do not need to start with a full time hire. Start with one task you hate and find someone else to do it.

GOLDEN QUOTES WORTH REMEMBERING

"If you're not getting a productive night of sleep, you're not going to be productive the next day." - Randy Gage

"You have to be the thinker of the thought. You have to think about what you think about." - Randy Gage

"AI is the most cataclysmic, earth shattering event that will happen in our lifetime." - Randy Gage

"When everybody's zigging, you got to be zagging." - Randy Gage

"If that just that simple thing might do more to help you make an extra half a million dollars next year than any other thing you might do." - Randy Gage on phone placement

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Randy's origin story from teenage jail to global thought leader

04:30 - The entrepreneurial drive: Why some people build while others wait

08:15 - AI reality check: Why most entrepreneurs are using it completely wrong

14:45 - The slop trap: How trying to compete with AI content destroys your business

19:30 - Authentic connection: The counterintuitive strategy for standing out

24:00 - Critical thinking in the AI age: What you must never outsource

28:45 - The wellness equation: Why trapped entrepreneurs ignore what matters most

34:20 - Four quadrants of prosperity: Money is only 25% of the equation

38:00 - Genius zone transformation: How Randy rebuilt his business at 66

42:30 - The phone boundary: One change that could add half a million to your revenue

GUEST SPOTLIGHT

Name: Randy Gage

Bio: Randy Gage is the author of 16 books on success, prosperity, and critical thinking, including Risky is the New Safe and Mad Genius. A high school dropout who overcame teenage incarceration, he now coaches billionaires and speaks to audiences of thousands worldwide. His growth accelerator programme helps trapped entrepreneurs escape the businesses they built.

Connect with Randy:

Website: randygage.com

LinkedIn: linkedin.com/in/randygage

YOUR NEXT ACTIONS

This Week: Move your phone charger to a different room than where you sleep. Give your subconscious something productive to work on before bed instead of doom scrolling. Track how your energy changes.

This Month: Schedule one 45 minute thinking session weekly. No devices. Just a notepad and your thoughts. Write down every idea that surfaces. Review them at month end.

This Quarter: Identify your genius zone, the work that lights you up and creates the most value. List every task outside that zone. Begin finding "whos" to handle them, whether virtual assistants, contractors, or automation.

EPISODE RESOURCES

Books mentioned:

- Risky is the New Safe by Randy Gage

- Mad Genius by Randy Gage

- 10x is Better Than 2x by Dan Sullivan

- Who Not How by Dan Sullivan

- Becoming Supernatural by Dr. Joe Dispenza

- Traction by Gino Wickman

Frameworks and methods:

- Wim Hof Method (breathing and cold exposure)

- EOS (Entrepreneurial Operating System)

- BOS UP business operating system

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

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Good morning, good afternoon, good evening, wherever you are in

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the world today. I've got Randy Gage with us, and

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Randy is, I think, going to be very close to

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my own heart in terms of what we're trying to

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do. We're trying to make the world a better place

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for entrepreneurs, because I think entrepreneurs are the best people

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out there. So Randy's written a whole bunch of books,

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he's a speaker, he's got his own program for doing

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this, and we're going to dive into that today. First

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of all, I want to know about your origin story,

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Andy. Tell me about that. I grew up in Madison,

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Wisconsin, a single mother who was trying to raise three

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kids by herself, heroically knocking on doors, selling Avon, and

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I didn't really fit in. I didn't know why. Nobody

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had heard of autism back then. I don't even think

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it was a diagnosis till the mid-80s, probably. And

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since I'm quite old, that was before that time. So

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I was just a weird kid is what my teachers

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and my family and everybody. Randy's just a little weird.

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Some might have thought I was mentally retarded. They might

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have assigned those kind of labels, and I just didn't

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fit in. I had a theory that aliens had left

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me in a basket on my mother's doorstep one morning,

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and she came out and took me in. I couldn't

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find any evidence of that, but I just knew I'm

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not in this world. And of course, we were poor

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and struggling with her trying to raise three, and I

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became a teenage alcoholic, teenage drug addict, and at 15

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years old, was ended up in jail for armed robbery

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and burglary. And so that was a good opportune moment

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to rethink my life, which I did. And.

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And I've had other seminal moments along the way, snatching

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defeat from the jaws of victory. But that's what you

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asked for. The origin story that shaped me. That would

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be it. Very good, Very good. And your journey into

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that was a result of the. The family not having

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money. So if I wanted something, all I got was

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hand me down clothes of my older brother, right? And

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if I wanted a bicycle or new jeans or sneakers

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or something, I had to rake leaves, shovel snow, babysit,

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mow lawns, sell lemonade, do something. So I was very

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entrepreneurial at a younger age. I made my way through

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middle school selling dope. But we probably shouldn't focus on

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that. That

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experience obviously gave me a lot of lessons that I

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built on later in life. You definitely learned some lessons

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doing whenever you're selling you get these lessons coming in,

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whether it's dope or anything else. It's strange. My parents

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divorced early and my mom looked after us as well,

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myself and my brother. And I was out selling newspapers

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and washing cars and doing stuff, because if I wanted

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anything, we really had to go and get it ourselves.

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For My daughter, who's 22 this month, I never knew

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how to actually give her the same drive because I

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come from Africa. You don't work, you don't eat. You

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come from that whole environment where you're really pushed all

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the time to do it. How do I give that

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to my kids? How do I bring that forward? And

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I'm lucky. It turned out pretty well. Apart from growing

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up in this crazy world where it's all social media

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and stuff, I think entrepreneurs that don't have that drive

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or don't have that initial drive would struggle. Two things

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jump out for me and what you're saying. One is,

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as I became wealthy, of course I started to socialize

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with other wealthy people in my circle. Let me look

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at a hotel. The charger isn't working. I need to

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make sure this laptop doesn't die in the middle of

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our thing. They put those outlets in the desk and

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half the time they don't work. And I just saw

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mine wasn't working. So anyway, I started hanging with wealthy

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people and became wealthy, of course. And that's one of

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the most fascinating conversations I have with them is what

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are you doing to raise your kids with healthy aspect?

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That seems to be one of the biggest areas of

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advice that people seek from me. All those are the

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questions, how do I. What should my kids study? Should

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my drop down and I became a multimillionaire, but should

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I send my kid to college? What should I do?

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How do I create that mentality? And that was the

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first thing that jumped out at what you said. And

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the second thing, of course, is the entrepreneurial aspect, because

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I believe that's how we. Oh, my work is

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about how do we make the world more prosperous, Whether

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it's my blog, my books, my growth accelerator program, it's

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all to that ultimate end. And that's. I'm very skewed

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to working with entrepreneurs because entrepreneurs get things done.

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And that's how we're going to save the world. We're

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not going to go back and live in grass huts

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with no electricity to save the world. If we want

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to save the world, we have to be bold, daring,

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imaginative, innovative, develop new technologies, new

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methodologies, and that's what entrepreneurs do better than Anybody? I

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love entrepreneurs because we see a problem in the world

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and we think we know we can fix the problem,

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and then we have to figure out how to fix

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that problem. So we fix it for a couple of

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people, then we fix it for more people. And yeah,

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we're top 1% of the world is different from the

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others. This is just our driving force and our push.

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And I'm just north of London now. I think there's

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something ridiculous, 990,000 companies just in London that

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are two to five people. Right. But then you've got

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60 million people in the whole country. It's a small

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percentage, right? Yeah, I think the stuff that I've learned

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over the last 30 years and the stuff that you

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learned over probably about the same time, it's the shortcuts

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that we teach people. It's the lessons we've learned the

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hard way that they don't have to learn the hard

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way. Yeah, I want to switch over to one of

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my favorite topics, AI. Where is that going to be?

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I used to pride myself in being able to see

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five years into the future, my plan, my structure, my.

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And I'm so interested now to understand what entrepreneurs, how

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they're taking AI on and what they're actually doing with

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it. So what's your experience with it so far? And

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we haven't spoken about this at all, so this is

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left field. I wrote a book in 2020,

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came out in 2012, called Risky is the New Safe.

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And I was talking about cloning and artificial intelligence and

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cryptocurrencies, and people thought I was crazy. I remember

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doing the book tour and people were just like saying,

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do you really believe that we're going to be able

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to take vacations on the moon in our lifetime? And

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I always thought, and I told a lot of these

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interviews, I think you're asking the wrong question. To say,

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are we going to be able to take vacations on

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the moon is really not the question you want to

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ask. The better question is, who owns the moon? We

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went there, we put a flag up. China went there,

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Russia goes there. How do we divide that planet without

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all of the wars and violence that we had here?

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Now we're looking at Mars with Elon, right? It's the

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same conversation. Instead of saying, do you really believe you're

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going to be able to have a house on the

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ocean floor? The better question to me was, hey, what

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is the price of ocean floor real estate going to

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do to affect the price of oceanfront real estate? Those

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are the better questions. And AI is one of those

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things. Right? I'm certainly not a futurist. I don't claim

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to be. But any good futurists will tell you the

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future is already here. It's just not evenly distributed. Right?

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We need to look around the corner. We got to

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make some suppositions and say, okay, if this is happening

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now, what is the next logical thing to occur? And

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of course, when you do that with AI, you realize,

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oh my. I wrote a later book called Mad Genius

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and I went more into AI in there where I

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talked about examples and smart appliances and the Internet of

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things and how that would affect. Because I don't ever

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look at this stuff as a technology guy because I'm

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a high school dropout. I'm not a PhD, G. PhD

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engineer. I'm just a guy who want to know, how

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is this going to affect us going forward? How does

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cloning really work? Because at some point we

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could have 190 countries sign a treaty and say, we're

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never going to clone humans, but there's going to be

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a country somewhere that's going to say, we don't have

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oil, we don't have minerals. We're going to be the

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cloning country. And they're going to call up crazy, batshit

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crazy guy in North Korea and say, would you like

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to buy a division of 400,000 soldiers who are cloned?

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And he'll probably say, yes, how much? So how does

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that work? How does it when. When Jones and Son

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Hardware or Lob and Son Shoemaker over there in London

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where you are, want to have more kids and they

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just clone 12 of them to grow the business? And

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that's the stuff I think about. And AI, oh my

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God, Roy. AI is the most cataclysmic,

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earth shattering event that will happen in our

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lifetime. And I say that if it won't matter if

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you're in your 20s, 40s, 60s or 80s. So I'm,

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I've been really all in on that for probably three

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years. Deep experimentation, research. I use it

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a lot in my business now. A lot. And I

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think I literally just wrote a blog about it yesterday,

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which I haven't even posted on. Like, for entrepreneurs,

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to me, the big issue right now is entrepreneurs. We're

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always saying, okay, how do I cut through the clutter?

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How do I get my message out there to the

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people who I can help? And the answer is right

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now you're competing with a bunch of AI slopes. And

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what everybody's trying to do, I believe, is they're trying

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to out Slop. The AI slop. And you can't do

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it. All right, there's the AI knows everything I know

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and what everyone else knows already. The AI can, okay,

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you say no, I downloaded these five different software and

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I can make a movie as good as George Lucas.

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And the answer is, yeah, you can make what George

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Lucas did to create Star wars and spent $80 million

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or whatever it costs, you could do today in 20

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minutes with $3,000. But the problem is there's 5 billion

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other people on earth who could do the same thing.

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So you're not going to stand out. So you have

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to. You know what I'm writing about, what I'm coaching

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my entrepreneurial clients about are when everybody's

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zigging, you got to be zagging. Absolutely. Use AI. Use

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it for your productivity, use it for your repetitive tasks.

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Use it. But you want to communicate, you want to

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get through the clutter, stop trying to outslop, go back

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to authenticity connection, stop

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trying to chase 4 million views, trying to do a

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live stream and talk to 111 people. But

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they're the 111 people who matter in your space. And

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you don't have the perfect lighting, you don't have the

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perfect production, you don't have the makeup artist, you don't

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have the perfect hair, teeth, skin, 12 pack abs. Because

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you're not going to compete with those AI influencers because

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they're all perfect. You just got to be you, you

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got to be real and you got to talk about

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the stuff that matters. And that's how that's what that

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was. My blog post that I'll get up today or

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tomorrow is this is what we have to be doing

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as entrepreneurs. I'll share it with us and I'll put

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it in the release forms. I love that. Because what

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I'm talking about with people is AI is a 60%

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tool. People are treating it like a 90% tool, but

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it's only a 60% tool. And what I mean by

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that is you need to bookend AI with human. And

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the more human you bring into it, the more you're

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gonna stand out. Your customer service, your interactions with people,

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your meetings, all those things you can't do because you're

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so very busy doing the repetitive tasks that you spoke

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about. Let's get the repetitive tasks sorted out so you

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don't have to do them so you can be more

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human. And I believe that's gonna be the total differentiator

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this year. Those companies that really put their effort into

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being more human, those are the ones that are going

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to stand out. I think where I might differ from

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you, I think the people you think are using it

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as a 90% tool are in my belief, probably using

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it as 100% tool. They literally think, okay, this is

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going to write my newsletter for me, this is going

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to write my blog post for me, this is going

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to write my website for me. This is going to

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do this and this. There's 0% original critical

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thinking like this blog post that I wrote. What I

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did when I finished it, I put it into my

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AI co brain, which I had created, programmed

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with my writing, with my body of work, with my

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IP and said, critique this. How can I structure

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it better? Am I communicating what I'm trying to? And

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it came back with brilliant premise. Nobody's talking about. Love

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this idea. Don't try to out slop the slop. Catchy.

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You might want to use that for the headline or

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the title or the subject line if you're going to

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do an email about that. But there's a little bit

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about repetition. A couple of places you could streamline that.

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Here you talked about these three things, discernment, discovery and

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what you might want to structure that as a three

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part framework. It challenged my thinking and

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then created a better final product for

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the consumer. That's how we got to use AI, right?

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It's not, hey, write my book for me. And I

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bet there's five books I bought in the last year.

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I read them first 10 minutes and I threw them

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in the rubbish because they're just, I can tell they're

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written by chat GPT and there's not an original thought

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of the author anywhere in them. I think a lot

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about this concept of human evolution. We evolve, we grow,

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we scale. And for me, AI has actually helped me

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in so many ways to be better at thinking right.

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I have to say the thought leader, I have to

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say this. Jeff woods talks a lot about this in

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his book the AR Driven Leader. I have to really

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own that relationship of being the architect of the problem

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that I'm going to be doing. I can then first

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of all I can learn how to communicate better. Because

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as soon as you don't communicate well to AI, it

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gives you rubbish. And everyone's saying, oh, the guys that

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aren't getting it, they're like, oh, it's just rubbish. It

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just puts out rubbish. It's because you put rubbish in

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rubbish and rubbish out. AI is also very much a

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yes man. You say, this is a great idea, I

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want to run with it. It'll tell you it's a

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great idea and it'll run with it all day long.

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So you have to use it in the way that

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you're describing there. And then AI to me is evolution

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tool, where I can think outside my brain. I have

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a bunch of skill sets I don't have. You're a

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writer. You've written 15 books. Great, right? I'm not a

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writer. My brain goes a million miles an hour. I

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don't write very well. I don't type very well. I've

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never learned how to do speed type. So I'm like,

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okay, these are skills that are outside my brain, right?

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So how can I get these skills? But I can

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talk and I can talk into it. And I've literally

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been writing a book now myself, and I'm talking into

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it and I'm saying, get my voice. Let's see what

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my voice is. Let's create my voice to your point

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of building a brain, right? And then, okay, so what

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am I missing here? Who's one of the best wordsmiths

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in the world? What can I learn from this? And

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I can build myself a skill outside of my normal

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skills. If I'm using my critical thinking very well, then

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my critical. Critical thinking. Look at that and say, okay,

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that's good or that's bad. But again, bookending with human

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or putting human all the way along the process is

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super critical to that. Yeah, we. It's critical thinking. This

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is what. And I used to say that you can't

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outsource your critical thinking because a computer is never going

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to be able to do critical thinking. But I don't

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say that anymore because my agents do critical think every

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day. You would have had me on your podcast six

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months ago. I would have said, if you're not using

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AI 20 times a day, you're way behind. If you'd

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had me on three months ago, I would have said,

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if you're not using AI 50 times a day, you're

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not serious. Today I would say, if I

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haven't used my AI at least a hundred times, then

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I probably had a very unproductive day. And maybe

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if I'm back on your show in six months, I'll

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be saying a thousand times a day. I don't know.

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But every day I put something in the agents

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I've created and they do something that gives me chills

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on my body that I say, I can't. I'm looking

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in my laptop. Did they somehow put a person inside

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there? How did they fit in that MacBook Pro that's

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there's no way a machine had that thought right. But

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they do. They really have developed a level of nuance

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and critical thinking. So I don't want to make blanket

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statements to say like they can't do that kind of

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functionality because it really does appear to me that they

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can. But you still have to be the thinker

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of the thought. You have to think about what you

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think about. You have to. Mindfully, one of the things

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probably in my Mad Genius book, the thing that I

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get the Most emails and DMs on is I talk

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about once a week. I schedule in my calendar

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thinking time, 45 minutes, no devices. I

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get a little bit of my green tea, I get

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a legal pad, a pen, and I think for 45

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minutes and I jot down what comes up, right? People

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read that, they get this epiphany, they immediately start practicing

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it and two weeks later they're writing me, oh my

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God, I built a ten million dollar division out of

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a hot I had from a thinking session I scheduled

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because of your book. And oh, I had this breakthrough

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that I struggled with this for 18 years and then

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I did a thinking session. It's. That's what you don't

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want to outsource thinking. Mindfully thinking

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about what you're thinking about. And AI is a huge

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part of the problem. The way it's, the way you're

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killed with it is social media. And the media for

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the most part, because they're run by AI now and

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they've created the algorithms to say, okay, how can I

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outrage Roy today? How can I make Roy fearful

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today? How can I make Roy angry? So he's staying

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on my site insulting back. So he's on there for

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another hour and 15 minutes so I can be selling

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those eyeballs to my advertiser. And people are puppets

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being led by AI what to think about and it's

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not in your highest good. Yeah, I really

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do see this massive divide between the Every

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six months that I'm working with AI. I've also been

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really. I've got three IC companies in London and so

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I've been in the game for a long time. You

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have to practice with it to your point. You have

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to be practicing with it to actually get the nuances,

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to understand the things that are going right, to understand

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the things that are going wrong. And when you practice

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it, you really have to practice with it to the

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point of what problem am I trying to fix now?

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Otherwise you just go down. Yeah, entrepreneurs, we're terrible. We

364

have shiny syndrome, right? Chase this and chase that and

365

chase this. And once you start doing that and you've

366

got your 5000 chatgpt threads after the second day, none

367

of it's useful. So you really got to bring this

368

back down to what is my business problem I'm trying

369

to solve or how much time is it going to

370

solve me? How's it going to increase my customer satisfaction

371

and how's it going to increase my stars? All of

372

those things, those are going to move the needle. And

373

if you don't move the needle, see, because everyone's saying

374

I got to buy more prompts. I just saw a

375

$497 ebook on the 25 best prompts to give your

376

Claude or chat GPT. No, you have to be the

377

thinker of that thought, saying, okay, if this is the

378

problem that I'm trying to solve or if this is

379

the way that I'm going to create value for my

380

tribe, what do I need to ask this algorithm

381

to research to get my thinking to the place

382

where I want to get it to? And that's where

383

people are letting AI run them over and take them

384

further away from where they want to be instead of

385

going toward where they want to be. So one of

386

my real missions is to get people to think about

387

AI in that way. Right? To think about AI and.

388

Right. Okay, how can I get this to elevate my

389

thinking? How can I think more with these tools that

390

are out there? Because I don't know, I've got a

391

thousand experts sitting in the room with me, right. And

392

I need to know how to talk to them and

393

I need to how to actually, those things that we've

394

been. If we're working an eight hour day and we're

395

doing seven hours of that or six hours, that's just

396

repetitive tasks. If I can get rid of those and

397

actually think properly, then I can 10x myself so much

398

more easily. If not, that's the. I see that over

399

the next year becoming much more commonplace, that people are

400

starting to see that and starting to do that. And

401

it's only because people are starting to practice it much

402

more now. And the more you practice with it, the

403

better you get. So I'm very hopeful. We've got so

404

many amazing things happening now. I saw a post the

405

other day about MIT made a new aluminium because

406

they gave AI all these formulas and it ran through

407

thousands of different formulas in an afternoon and they were

408

able to create this five times stronger aluminum. It's predictive

409

medicine. And about 40% of the people

410

who Go through this protocol, find something that they

411

can predict that they could prevent by a change in

412

treatment. Diet medicine, nutrition, something. That's the kind of stuff

413

we're talking about. And it's also the example of the

414

entrepreneur, right, is basically a fifteen thousand dollar checkup,

415

right? Who's gonna pay fifteen thousand dollars for an annual

416

checkup? There's no insurance company in the United States who

417

will pay it. There's no government in the world who's

418

paying it, it's you. First of all, you need to

419

be a rich person so you can afford to pay

420

it. And then you got to pay it out of

421

your pocket. And then of course, you discover. My aunt

422

Susie died last year of cancer. If she had

423

known about this service, if I had known about this

424

service 10 years ago, she'd still be alive. Chad Boswick

425

or Steve Jobs, a lot of people we've lost along

426

the way, they could still be living if we had

427

harnessed this technology that way. And eventually governments

428

and insurance companies will pay for this because they realize,

429

wow, it's a lot cheaper than going through three years

430

of chemo and then the patient dies anyway, a miserable

431

death. If we could find a way to recognize this

432

cancer or whatever before it even takes hold, right? But

433

in the meantime, these brilliant entrepreneurs at this place that

434

I'm at, they say, here's a problem, there's people who

435

will pay money to get that problem solved. There's a

436

great business opportunity for us. And if entrepreneurs would just

437

look at that and say, okay, how do I solve

438

problems? Or how can I add value or both, that's

439

where the opportunities are. And yeah, to that point, longevity,

440

that's my next major sticking point with people, is you

441

need to look after yourself. You get woken up in

442

the morning, you've got a pot of energy of 100

443

and you don't look after yourself. And by the time

444

you get to your first cup of coffee, you've already

445

given away 60 of your energy. Yeah, I spent pretty

446

much the whole of last year diving into wellness, longevity,

447

EBU treatments, all the various treatments that are out there.

448

One of my clients is actually biohacker of note. He's

449

a physician, he's a biohacker. He's also a functional medicine

450

doctor and he's got a real deep understanding of it.

451

So it's been fascinating to learn all this stuff. And

452

I'm now, I'm 53 now, and I feel stronger and

453

better than when I was 40. And the amount of

454

energy I've just had a 10 hour flight from Seattle.

455

I'm on different time zone. It's 4pm in the afternoon

456

here. I left at 6, 6 o' clock last night

457

and I'm here having a podcast with you. I haven't

458

slept and I'm like, okay, I can do this and

459

that. I couldn't have done that two years ago. I

460

couldn't have done that last year because I decided like

461

you did. I decided right. I'm going to spend 50

462

grand on myself just getting this right because in 10

463

years time I don't want to be that person that

464

can't get out of bed and his knees are bugging

465

everything. So have that opportunity and entrepreneur. Entrepreneurs do. Then

466

we should dive into it. I'm 66, so it's

467

much more real to me about. And I can look

468

and see. Yeah, my biological markers are 10, 12 years

469

younger. I do 40 blood tests every six months, sometimes

470

every four months, the last four in a row. I

471

have literally been in the ideal range for every single

472

one of them. My doctor was like, he doesn't have

473

anybody of any age. He doesn't have 20 year old

474

kids who have blood work as good as mine. Right.

475

But I spend a thousand dollars a month on supplements.

476

Right. I have a very regimented protocol I follow of

477

healthy stuff and I get exercise and I make sure

478

I sleep. As we were talking really before the mics

479

came on about how also wellness equation. So

480

for me, I have a new book. I just sent

481

book number 16 to the editor last night. The final

482

draft probably a couple of months before that's out. But

483

I believe there's four quadrants of prosperity, right? And money

484

and material things is are part of one of those

485

four quadrants. But if you don't have the wellness, if

486

you don't have the mental harmony, if you don't have

487

the spiritual sustenance, then you know, like I

488

have this breakthrough. You it's a coaching program for entrepreneurs,

489

kind of growth accelerator, slash mastermind, slash networking group slash

490

breakthrough whatever accelerator program at the high level. Some of

491

these people come in, they make incomes that dwarf mine.

492

I'm working with billionaires, but I'm shocked at the number

493

of high income earners who come into my

494

circle. And they come in because their marriage is in

495

tatters or their kids aren't speaking to them or they're

496

two Big Macs away from a heart attack or diabetes

497

and having their foot amputated. And so they've recognized, okay,

498

I love the money thing, the beautiful home I've got

499

the beach house, I've Got the cabin in the woods,

500

I got all the toys, I got $2 million worth

501

of supercars in my garage. But if you don't have

502

that other stuff, it's going to be really hollow. But

503

it's worth nothing. 100% I did. Have you heard of

504

Wim Hof? Oh yeah, yeah. So crazy guy. So

505

I had this experience a little while ago where I

506

do indoor skydiving and I flew into the, the wall

507

in the tunnel and I dislocated my AC joint. Okay.

508

And I was that entrepreneur. I was just taking ibuprofen.

509

I didn't have the time to go and do the

510

operation and I found the Remot method and it really

511

changed my life. Right. I went after a year of

512

turmoil and I lost the use of my arm and

513

I had to fix it. So I started doing that.

514

And since then I've been out and met Wim and

515

done his instructor's course and talked to thousands of people.

516

And there's just such a foundational thing. We are so

517

powerful in our bodies if we just know how. So

518

one of the things I teach entrepreneurs is breath work.

519

Randomly enough, we have Cranfield University here in the UK

520

is one of the top universities and I teach breath

521

work to the business, the high performing, good business coaching.

522

And like you say, it's just you have to have

523

a balance across all the things. And then we spoke

524

very briefly about Joe Dispenza and yeah, the breath work

525

allowed me to get into meditation. I couldn't meditate before.

526

In my level two instructors at Wim Hof, someone said

527

read Becoming Supernatural, one of Dr. Joe's books and I

528

was like, okay, I'm going to go to an event.

529

The thing that fascinates me about his work is to

530

your point, he's actually doing all the scientific studies about

531

how the work that he's doing is actually affecting people.

532

You go to his website and you go to the

533

proof section and it's just insane. The different scientific research

534

that's coming out. Call your show Power Movers and people

535

quickly will find out if you don't have your health,

536

you're not going to be a power mover. Whatever you're

537

trying to do, it just ain't going to happen. Yeah,

538

it isn't. And if you are doing pretty well and

539

you don't have your health, then by doing that you're

540

going to go do so much better and you're going

541

to feel better and your relationship is going to be

542

better. Everything's going to be better to your Point of

543

let's educate the world, let's make sure. I think we're

544

very much aligned on our missions. There's more than enough

545

people out there with problems, I think. In the UK

546

last year, 60% of business owners were near burnout. And

547

something as simple as doing 20 minutes of breath work

548

every day could massively change their figure. The Wim Hof

549

thing, I. I keep my bedroom really cold at night

550

to sleep was one of the things I learned from

551

him. And I do the blackout curtain now so that

552

I'm really getting deep sleep because there's so much grind,

553

hustle, crap in the self development space right now. Everybody

554

thinks you're going to be a grinder, you're going to

555

be an entrepreneur, you're going to work your face off.

556

Listen, you're 20 years old and you're just getting after

557

it. I get it, you're going to have to go

558

out of balance and do that. But I have too

559

many people come to me. They're still 35, 45, 55,

560

and they're still doing that grinder thing. And listen, if

561

you're not getting a productive night of sleep, you're not

562

going to be productive the next day. And if the

563

last thing you're doing is checking your phone and social

564

media before you go to sleep at night, and that's

565

the first thing you're waking up to, you got to

566

have that mental clarity that I did. That whole mri.

567

It's like you're like in the tube for almost an

568

hour that I did yesterday. And those are the loudest,

569

clanging, banging thing. And the guy pulled me out at

570

the end and he's, were you sleeping? I'm like, no,

571

I was just in an alpha state. He's like, how

572

do you do that? You just were so relaxed. And

573

to me, it felt like I was in there 10

574

minutes. And then he said, okay, time is up. Because

575

I had just gone into such a deep alpha state

576

that I could sleep through a brain mri because I've

577

trained my body how to relax and how to meditate

578

and how to clear my mind to that point where

579

they're coachable. You have those people that are just not

580

coachable because they're not there yet. They'll get there at

581

some point. But I learned very early on, if I

582

go and pay someone 100 grand to help me, I

583

had a EOS attraction. EOS. And the business operating systems.

584

What is it? It's a business operating system called Traction.

585

So basically, a guy called Gino Wickman wrote a Book

586

around business and both the business operating system. I Learned

587

that about 10 years ago. Oh, Gino. G E N

588

O Gina. Okay. Yes, I did. He wrote a book.

589

Two books. One or two books. Yeah, I read his

590

book. Okay. I went deep down the hole of doing

591

that. About 100 grand for a coach in my company.

592

Change how I look at the business operating system. I've

593

since become a coach for Boss Up. Once you have

594

your AI so you've got some time and clarity and

595

then you've got your wellness, then we can actually grow

596

and scale your company. And this is what the big

597

four will use if they're going to come in and

598

coach you. Let's give that to the small business owners.

599

And I think there's just this whole piece of. There's

600

so much information out there that we get overwhelmed. Right.

601

And that's where a coach comes in and says, okay,

602

I can sit here with you for an hour and

603

a half a week and I can actually make it

604

much more sensible for you because you're just digging in

605

the weeds and you can't get out. Right. Too many

606

people on just total overwhelm mode. And they've got to

607

be more mindful. The other books that's really helpful were

608

for me were the dan Sullivan books. 10x is better

609

than 2x and who not How. When I read those,

610

I went all in on that. I had. My assistant

611

had retired a couple of years ago. She was with

612

me for 27 years or something. And earlier I'd had

613

bigger staff back in the day, before I sold my

614

products company, I had 15 employees in the office with

615

me every day. And I just said, that's not really

616

my lifestyle. I don't want all these. It's like all

617

these hungry beaks that want the mama bird to put

618

the worms in their mouth. And I was like, nah,

619

I just want to have a business I could run

620

from my laptop anywhere around the world. So I sold

621

off those other divisions and then I just kept Lornette.

622

And then when she retired, I said, okay, I'm never

623

going to hire another employee again. I would just use.

624

I got a video team in Nepal that does some

625

of my social stuff. I have a different one in

626

Pakistan that's doing some other social media stuff. And I

627

was using VAs. I hired Samuel, who you met, right?

628

You are going to be my full time executive assistant.

629

And I need, when I come back from a speech,

630

I need the car washed and filled up with gas.

631

I need groceries in the fridge. Find me a Colombian

632

Abuelita who's going to come in once a week and

633

cook all the meals and put them in things in

634

the refrigerator to heat up and work with Rocio for

635

the housekeeping stuff. And I just want to work in

636

my genius zone. And so I'm. That

637

was really the biggest transformation. Like I told you, I'm

638

66, had this mental picture that yeah, I'm going to

639

keep writing books. I love to write and I have

640

a lot I want to share. The horizon in front

641

of me is closer than the one behind me. How

642

long are people going to want to keep hiring this

643

old broken down horse to come in and speak at

644

their conventions and do this coaching and consulting? And it's

645

the opposite. Last year, 2025 was the busiest year I

646

ever had. 2026 is already booked. It's going to be

647

the busiest year I've ever had more than 2025 because

648

I'm just working in my genius zone and that's where

649

I give the most value. And that's just prioritizing

650

your choices, thinking about what you're thinking about, looking for

651

how you provide the most value and most importantly,

652

doing the work that lights you up. I love working

653

with the coaching people. I love consulting with the bigger

654

companies that I have arrangements with and I love rocking

655

the platform with 5,000 people or 10,000 people in the

656

audience. I've got, I'm here and then I go home

657

and next I've got a gig in one of my

658

favorite cities in Europe, Prague. So I got a gig

659

in Prague and then from there I go to Phuket,

660

Thailand and I'm doing a leadership. How long are you

661

in Prague for? Just two days. Come in and because

662

I'll go from there on to Phuket, one of my

663

very good friends, clients, also Wim Hof, instructor has the

664

best steak restaurant there. Max's Steak Restaurant. Oh yeah, send

665

me the details. And that stuff lights me up. So

666

I'm really good at it and so I can produce

667

really good results. So it's more in demand. But that

668

if you're doing a bunch of busy work that you

669

shouldn't be doing, then you never get to those levels.

670

Yeah, 100. And to that point of where we're going

671

to be in six months time or a year's time,

672

all the busy work can be done by AI. If

673

once you've thought it through once and you, this is

674

my sop. This is what I want to do. This

675

is where it's going to be checked and what it's

676

going to be done. That's what's going to make the

677

biggest difference in people's lives at the moment. It's just

678

to that exact point of okay, how do I do

679

my best work? I have more time to do it,

680

I have more time to think about it, I have

681

more tools in my toolbox to be able to go

682

out and be more effective. So let's get rid of

683

all the dross. And yeah, I love getting working with

684

a client. And four months later their turnover is up

685

by 50%. They literally haven't got any of the stress

686

that they had before. They see the path going forward

687

for the next two or three years. They've got clarity

688

in that. And yeah, it's the reason I get out

689

of bed in the morning. Good for you. So let's

690

wrap this up with what is the one most needle

691

moving thing that you would tell people in our audience?

692

What do they need to do for themselves, for their

693

businesses? What's your biggest bit of advice? I'm going to

694

give a really simple one that will shock people

695

and they won't believe me, but I think it'll be

696

the biggest needle mover for them, which is charge

697

your phone in a room different than the one you

698

sleep in and that will give you the big and

699

don't hang on to it till the second you go

700

to bed. Like for me I charge my phone in.

701

I work from home, right? I have an office in

702

my condo that I work from and I leave that

703

phone there charging in the stand in the evening and

704

I go to dinner and whatever the movies or social

705

whatever. I go to bed and I wake up and

706

do my cardio, do my self development, my reading and

707

then I pick up my phone and so I give

708

my subconscious something to think about every night before I

709

go to bed. But it hasn't been distracted by the

710

phone and the doom scrolling on social media and the

711

breaking news alerts and all of the polarization and in

712

social media and virtue signaling and negative programming and

713

then I'm sleeping a good night. Healthy, refreshing, revitalizing

714

sleep. It seems to me 90 plus percent of people

715

sleep next to their phone. The last thing they do

716

before they go to sleep is their last post on

717

X or Insta. And the research on blue

718

light screens and what it does to your sleep is

719

irrefutable. The research on the distraction and the

720

attention span and the ability of people to focus is

721

undisputable. If that just that simple thing might do more

722

to help you make an extra half a million dollars

723

next year than any other thing you might do. Amazing.

724

Thank you very much for joining us. I'm sure we're

725

going to speak again in a couple of months or

726

six months time. Let's just dig back in again. Thanks

727

for being on Palm Movers. All right. Thanks for having

728

me on the show. Thanks, everyone. Peace.