Artwork for podcast Wizard of Ads Monday Morning Memo
Heroes, Friends and Personal Pride
18th September 2006 • Wizard of Ads Monday Morning Memo • Roy H. Williams
00:00:00 00:02:18

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Will you tell me the truth about yourself if I let you do it from behind a mask?

I'm collecting impressions today and I'm willing to share my collected data with you. My hope is that we'll both will get a glimpse into how we measure ourselves, our friends, and our heroes.

Want to give it a try?

Which of the following characteristics do you most admire? Which trait is number two?

Physical Ability

Outstanding athletes, highly skilled tradesmen, the marksman who can hit a target from a great distance.

Physical Appearance

Persons with striking features, enhanced by hairstyle, clothing and the way they move.

Financial Achievement

Successful entrepreneurs, savvy investors, wealth creators.

Intellectual Prowess

Geniuses, bestselling authors, Nobel and Pulitzer prize winners, persons with advanced degrees.

Spiritual Clarity

Inner confidence, people who know who they are and what they believe and are willing to identify themselves as such. (Can be religious or non-religious)

Famous Name

Distinguished by birth, relationship, or any other achievement. Recognized around the world for who they are.

Now before you go to the survey landing page and rank these six in the order of their relative importance to you, I want to remind you that your anonymity is guaranteed. It's going to be fun. It's going to be enlightening. I promise.

Immediately upon ranking your sixth and final characteristic, the website will tell you what percentage of the population sees as you do.

Soon I'll tell you exactly how you and I are going to use this information.

Thanks for coming out to play when I called your name.

Ciao for Niao,

Roy H. Williams

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