Strength, Innovation and Legacy with Bert Sorin

In this compelling episode of the Good Skill podcast, we dive deep into the life and career of Bert Sorin, a true titan in the world of strength and conditioning. As the President and co-owner of Sorinex Exercise Equipment, Bert has transformed his passion for fitness into a globally respected brand, revolutionizing the approach to strength training.

Bert's journey from a Division I track and field athlete at the University of South Carolina to a leader in the fitness industry is a testament to his dedication and visionary thinking. Under his guidance, Sorinex has become synonymous with innovation, quality, and excellence in fitness equipment. Bert's expertise goes beyond mere business acumen; He is described as a "master craftsman of human potential," blending his athletic background with a deep understanding of physical performance to create equipment that pushes the boundaries of what's possible in strength training.

Throughout the episode, Bert shares insights into his holistic approach to strength, emphasizing that true power encompasses physical, mental, and emotional aspects. This philosophy has earned him recognition as a thought leader in the fitness world, with his contributions featured in prominent publications like Men's Health. He discusses how losing his father profoundly impacted his view on legacy, driving him to create lasting contributions in the fitness world.

This episode is a must-listen for anyone interested in strength training, entrepreneurship, or the pursuit of excellence in their chosen field.

Key Highlights:

-Bert's transition from Division I athlete to fitness industry innovator

-The growth of Sorinex and its impact on modern strength training

-Bert's holistic approach to fitness, emphasizing physical, mental, and emotional strength

-The influence of personal loss on Bert's perspective and business philosophy

-Exploring the concept of legacy and its role in shaping Sorinex's mission

Follow the show for more and thanks for listening!

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Bert Sorin

Website https://www.bertsorin.com/

Instagram https://www.instagram.com/bertsorin/