Have you ever wondered how managers and producers find the next biggest star? How do they know they’ll be popular, and what do they do to develop them into the artists they eventually become? David Boxenbaum breaks it all down from his perspective having discovered the legendary Maroon 5! Learn what is possible to fix versus what can’t be learned, and why some artists are just natural stars. 

You’ll also hear some great stories about Dave’s interactions with stars like Beyonce and Diddy, and how he is using his music biz experience in his latest business venture.  

Davids Boxenbaum is the CEO of Newport Media Advisors, providing strategy consulting services to technology companies in media and entertainment, with a focus on the music and book publishing verticals. Throughout his career, he discovered and developed several platinum acts, including Maroon 5. David co-founded A&M/Octone Records, where he developed the upstream business model (now an industry standard) and was one of the early innovators in multi-rights artists deals. 

Big Takeaway: Scouting an artist is like scouting a baseball player. It’s not about how good they are now, but how good they good be in 2 to 5 years. You can polish a star, but you can’t create a star, so you have to know what you can fix and what you can’t.  

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts