The hype cycle's fifth stage is the plateau of productivity and this is the "boring stage" where the given innovation or technology just is there and is productive and predictable. This is where most of the technologies that we use on a daily basis are and it's also where many of the technologies that we no longer consider technologies can live for a very long time. Later on, innovations and technologies can slide down the "swamp of diminishing returns" and eventually off the "cliff of obsolescence". Again I love these names. But typically innovations and technologies can enjoy a long healthy life on the plateau of productivity. In this installment on the hype cycle I"ll also share where you should likely start investing in an innovation given your tolerance for risk and some extra opportunities at the top of the peak of inflated expectations to do custom work.