In this episode, I talk with Veronica Romney, an expert in identity marketing and branding. We discuss the nuances between personal and business brands, highlighting the importance of personal branding for diversifying ventures.

Veronica shares her four-step identity marketing process—finding, validating, naming, and dressing the identity—using examples like the Smash Army. We emphasize that successful branding reflects authentic values and community connections. Veronica also reveals her upcoming book and online intensives aimed at helping marketers redefine their strategies through identity-focused connections.

HIGHLIGHTS:

3:05 Diving into Identity Marketing

8:31 The Birth of Identity Marketing

13:29 Defining Personal vs. Business Brand

20:42 The Smash Army Phenomenon

29:24 Unpacking Community Identity

34:20 Importance of Early Identity Marketing

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Identity Marketing Intensive

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