Our skin is our largest organ, so how we take care of it (and what we put on it) matters. When three close friends were diagnosed with breast cancer, Ira Green was inspired to make a change. It started as a reset for the products she was using in her life, opting for natural products where she could trust every ingredient. When she saw a gap in the market for a natural deodorant that actually worked, she left her job in finance to found Freedom All-Natural Deodorant. This week’s episode of Lift U Up: Inspiring Health Stories includes Ira’s story through entrepreneurship, what she learned from her research of topical products we use every day, and how she is handling her own breast cancer diagnosis with strength.