How many times does someone need to hear from you before they trust you enough to buy? Whatever number you're picturing, it's gone up. A lot. And it's one of the reasons I've broken my own podcast rules!

For a decade I told women exactly like you that a weekly podcast episode was enough. In this Pod Shot I explain why I no longer believe that, what the latest research on buyer behaviour actually shows, and why the maths of weekly is quietly working against you.

I also share the one number I worked out today that genuinely stopped me in my tracks, what five daily episodes really turn into behind the scenes. It's a bigger figure than you'd think, and it changes everything about what's possible for a small business owner in 2026.

And I leave you with something to work out about your own business today. It'll show you exactly how long a stranger is currently waiting before they trust you enough to spend a penny.

Five minutes. Press play, and let's break a rule together.

New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves