Shownotes
I get it. Sometimes podcasting doesn't feel like it should be the priority. There's other "money making activites" that you should be doing.
Like maybe trying to keep up with creating content for all the social media platforms?
Frankly, I'm over it, and so are alot of my biz besties. In this episode I am going to share with you why I think it SUPER SMART to double down on your podcast right now and take the time to build out marketing systems that will save you so much time and energy later.
If you commit to being intentional about this for a year, the possibilities will be endless but i can tell you that you won't regret it.
Year of Podcasting is currently enrolling. Head over to www.podcastthatpays.com to check it out and join us as we build out a better way for our businesses by leveraging our podcasts this year.
If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com
Follow me on Instagram @angiemjordan
Join us over in my Facebook Group- Launch Grow Explode Your Podcast.
Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
Transcripts
Okay, so this is a little bit outside
of what I normally talk about, kind of,
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:but me and my business friends have been
really having a lot of these conversations
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:lately, and I just needed to share.
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:This conversation because
I know that I'm not alone.
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:I know that if me and my business
friends are having this conversation,
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:that this might also relate to you two.
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:So two things, two other things.
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:Um, I am now back in the closet recording.
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:So I'm recording this from
my phone in the closet.
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:So FYI, you can record from your
closet, you can record from your phone.
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:Um, you don't have to have a
fancy setup to make it work.
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:And number two, I am now in.,
Jersey City officially, officially
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:moved, and, um, there's sirens
like crazy, so it really is hard.
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:My mic is currently not
working with my computer.
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:I don't know what the
deal is, so whatever.
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:sometimes you gotta do what
the frick you gotta do, right?
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:So anyway, conversation.
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:We're over social media.
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:That is the conversation.
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:We're over social media.
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:We're over the having to feel like you're
pulling teeth to sell your stuff, turning
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:tricks, and you know, having to show up
10 times a day and then going and having
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:to engage and then going live and then
having to make this content and doing
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:this like the content creation hamster
wheel is exhausting, and we are exhausted.
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:So if you are feeling that , you
are not alone in that.
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:Okay?
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:And so.
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:What I wanna say about that is
that I know that sometimes, and I
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:was actually having a conversation
with, uh, my friend Crystal, who
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:actually, who was just telling me
she has an idea for a third podcast.
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:She has two.
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:And I, I was joking with her about
bringing her, um, up, you know,
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:front and center and highlighting
her for a podcast and Prosecco
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:event that's going on in April.
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:If you didn't know, now, you know, and
you need to go get a ticket to come.
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:But I was like, you know what?
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:You need to come and speak at my
event about how to be consistent.
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:Like the biggest thing that I hear
from people all the time is that
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:they can't, they feel like they can't
be consistent or they can't make
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:it work, or it takes too much time.
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:And this bitch literally is about
to start a third fucking podcast.
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:And she is so consistent.
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:She is consistent as fuck.
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:And it just, and we were just talking
about it and I was like, I need you to
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:like tell people what your secret is,
which is like just fucking doing it.
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:That's the secret.
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:So anyway, I know that it feels
like there is a lot of things to do.
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:I know that it feels like this
is one extra thing on top of what
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:you're currently doing because this
content hamster wheel is crazy.
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:And I know the reason why we stay on the
hamster wheel because it's the reason
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:why we all stay on the hamster wheel.
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:It's because it's, it gets us paid.
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:It's how we get paid.
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:So we have to do the thing that
feels immediate, which is posting
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:the thing on social media.
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:Because creating a podcast, like
sitting here, creating a podcast
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:doesn't always feel like that's getting
you the return that you're wanting.
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:Like it doesn't always feel
like it's doing the thing that
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:it's supposed to do right away.
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:It feels like it's the long game.
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:It feels like we put this content out
and nothing happens, and it can be the
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:long game, but I believe that it is the
game that is gonna get you off of the
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:hamster wheel, and I think that that is
so valuable and there's so much value.
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:In taking the time to really develop
a podcast and , not just a podcast,
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:but a marketing system around
your podcast that actually, I.
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:Works for you.
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:That actually works for you.
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:I don't mean just like works for you.
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:I mean actually like, works for
you, like it's your employee,
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:like it's its job like, it's like
you have a silent salesperson.
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:Like you have somebody that's that's
working for you in the background.
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:That's what I mean by works for you.
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:I think that that is really important.
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:But we get sidetracked because we have
all of this other stuff to do, and I say
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:we, because this is a collective thing, we
have all this other things to do like it.
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:It feels very important to.
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:Keep up with social media
content because that is where our
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:immediate money is coming from.
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:That is where our immediate
sales are coming from.
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:Because we never took the time to
build out systems, we never took
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:the time to build out automations.
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:We never took the time to create our blog
and YouTube and podcast and evergreen
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:content that'll work for us in the
background all the time, because social
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:media is so fast and quick and easy.
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:And so that's what we did.
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:And then.
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:Years in to your business, you
feel burnt out or you feel like.
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:There has to be a better way
than having to show up all the
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:time or when you don't show up.
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:Nothing happens.
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:When you don't show up, nothing happens.
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:And so that is what we, this is, that
is what we collectively have been
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:talking about and have been like.
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:Enough is enough about me and you know,
other business besties that I have
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:and friends, and just what I've been
hearing in general in the industry
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:is that people are kind of over it.
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:People are kind of tired.
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:People are wanting a different way and.
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:I, I think it's a hundred percent
worth it to take the time and to
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:take the effort to really build out
those systems so that you're not in
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:that situation this time next year.
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:And yeah, it takes time.
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:Yeah.
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:It takes effort.
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:Yeah.
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:It takes commitment.
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:Yeah.
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:It takes all of those things to
really build out the thing that
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:you're wanting to build out.
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:It's going to, it's not gonna be
something that is happens overnight,
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:Like you, you might not get your first
client in a month of building it out.
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:You might not.
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:I mean, yeah, I do.
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:I have clients who immediately
after launching their podcast,
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:they get their first client.
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:But, eventually the system
will start working for you.
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:And so it's really one of those
things where you have to take
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:the time to build the thing.
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:Now that saves you time later or you're
never gonna get off of the hamster wheel.
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:So if you could give yourself.
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:You know, six months or a year of
really concentrated intentional
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:effort of building these systems out
of creating this evergreen content
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:marketing systems that are working for
you in the background all the time.
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:Think about.
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:What a better position you would be
in this time next year if you really
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:took the year to commit to that
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:versus if you spend the rest of the
year doing what you have been doing.
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:, if you spend the rest of the year
continuing to show up, putting
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:out all the fires, all the time,
running around, posting all the time.
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:Having to be there because you're
making the money and that's where
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:you wanna put your priority because
the podcast is not the priority.
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:Think about where that's
gonna get you in a year.
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:It's gonna leave you in the exact same
spot that you're already in, having to run
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:around and put the fires out all the time.
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:Having to show up every day, all the time
on social media in order to get sales.
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:Because in social media, you
have to be consistent as fuck.
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:You have to show up.
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:That's how the algorithm works.
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:You have to show up and although
you can systematize social media,
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:you can repurpose your posts.
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:There's things that you
can do to make it easier.
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:I'm not saying not to use it,
I'm not saying that at all.
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:I don't think I'll ever not
use it, but what I'm saying is.
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:Is that this idea that you can put
off building this evergreen marketing
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:system, or if you like podcasting and
that's your thing, obviously you're
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:here, you like podcasting and you
wanna do a podcast, so use podcasting.
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:I'm not saying that's the only way.
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:I mean, build out a blog,
build out your YouTube.
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:Like there's other things that
you can do, but you're here
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:because you like podcasting.
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:There's something about this
format that you like, something
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:about this platform that you like.
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:And so use it.
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:Use it, utilize it.
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:Spend the time to intentionally build
it out, build a marketing system around
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:it, and get off of the hamster wheel
that is non-Stop in social media.
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:So that is the conversation
that we've been having.
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:It's just about how do
we maximize our time?
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:How do we maximize our efforts?
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:How do we maximize our content?
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:How do we.
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:Think smarter.
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:How do we work smarter and not harder?
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:How do we put ourselves
in a better position?
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:How do we think long term
instead of short-term?
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:Or how do we balance the both?
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:How do we balance the
short-term and the long term?
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:So yeah, we might still need to
show up on social media every day
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:because that's immediate, and we
need to be there to sell because
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:we haven't built these systems out.
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:But how are we intentionally
creating in the background?
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:What's gonna get us out of that cycle?
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:And here's one thing I know about goals
and creating things, is that if you're
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:not intentional, if you don't have a plan,
if you don't have a roadmap, if you don't
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:have checks and balances, and a lot of
times if you're not being supported and
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:being held accountable for your growth.
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:In a certain area, it doesn't get done.
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:Think about how many times, think
about all the, I mean, for me
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:personally, I could think about the
times I'm like, gonna get fit right.
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:And I know how to do all these
things and I'm gonna do these things
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:and I'm gonna do it on my own.
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:And you know, like, and, and
you don't do it because you do
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:these little quick fix things.
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:You do these quick fixes to
try to get you there faster, or
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:you're trying to do the immediate
thing because nobody wants to do.
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:The hard part, which is really simple.
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:It's just really just going slower,
changing a few habits, putting
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:some systems in place so that
if I would, let's just say we're
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:talking about on a get fit journey.
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:If I were just committed to making
three small changes throughout the year,
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:drinking water every day, getting my
steps in every day, getting my protein
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:in every day like that, might think
about the impact that would have if I
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:would've stayed consistent in building
that system out for myself or those
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:habits out for myself, where I would
be a year from then instead of like
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:trying to go really fast and be like,
okay, I'm gonna get fed and go really,
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:really hard for a month and then stop.
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:It's because it's not sustainable.
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:And it's the same thing in business.
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:Like, you go really, really
hard, you gotta show up, you
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:gotta show up, you gotta show up.
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:But if you don't build those
habits and those systems and those
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:things in the background that are
working for you, you get burnt out.
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:And I think a lot of people collectively
are feeling that burnout, that
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:from that high of 2020 when we were
so on social media all the time.
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:And, and I think that it's so
timely to take your business.
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:To a more sustainable place and build
out really smart systems for yourself.
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:So that is the conversation.
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:Um, that's what's really just weighing
on me a lot, is just thinking about
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:how to be more intentional about
running my business and be more
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:intentional about my marketing.
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:Go even, even more in just
spending my time building out
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:the things that are going to.
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:Help my future self, not my
today self, uh, and learning
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:how to really balance those two.
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:So.
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:If you are filling that call and you know
that you wanna go all in and podcasting
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:and you know that you wanna build out a
system, you wanna be able to like have
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:your podcast be something sustainable
and that's really working for your
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:business to bring you new business,
bring you leads, and sell your offers
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:and make everything easier in your
marketing or create a marketing system
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:around it, then you really need to.
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:To get in year of
podcasting, you really do.
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:It's a year be on purpose.
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:It's a year because it's
an intentional build.
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:We're building something,
we're creating something.
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:I'm not getting you quick results.
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:I'm not promising you quick wins.
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:I'm promising you a
marketing system that will.
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:Work for you, a marketing system
that will get you off of the social
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:media hamster wheel, a marketing
system around a platform that you
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:love, where you get to express
yourself and share your brilliance.
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:A marketing system that is sustainable
and that will Sustain you content
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:that will work for you, that you can
maximize and use in so many different
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:ways than one little social media post.
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:I'm offering you a
foundation, So that next year.
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:This time next year, you
can mark your calendar.
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:You can be in a completely different
place, and that would feel really,
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:really, really, really good.
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:And that is why I really, I really,
really wanna do this with you.
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:I really wanna go, I'm
going deeper for myself.
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:I, I just really feel very
passionate about this, um, offer.
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:So if you are feeling called
to it, then um, go to the link.
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:Podcast.pays.com, check it out.
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:Voxrme at angmjordan, find me on VoxR.
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:Send me a message to see what
option is right for you and
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:if it's right for you at all.
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:And I hope that you, you know,
even if you don't work with me,
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:I hope that you really consider.
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:Building out some sustainability
and foundations in your business?
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:I think that it's the path forward.
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:I think that it's the path
to freedom, more freedom.
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:I think that it will help , your
social media marketing.
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:I think you'll feel more free in your
social media marketing because there's
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:not so much pressure to make a sale every
time because you have some consistency.
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:And you have a system and it'll
really be able to get you off
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:of that, you know, hamster wheel
or that feast or famine cycle.
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:So I hope you enjoyed listening to this.
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:Um, also if you wanna chat about this
or anything else, or tell me what
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:you think about the episode, come
over to my Instagram at Angiomjordan
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:and say hello to me and, I will
see you in the next episode.
