How to pick an eCommerce platform for your website in 2021
In this episode I talk about why there has never a better time to launch an online business and sell your products and services online.
If you are thinking about doing this for your own business in 2021, then you'll want to listen as I walk you through one of my most asked questions when it comes to ecommerce websites: "what platform do I choose?
Shopify and WooCommerce (on the WordPress platform) are two of the best platforms on the market and both have some amazing benefits for online store owners.
I highlight the pros and cons which I hope will help you make a decision!
00:00 Intro from Vicki and explanation about the few weeks off from the podcast!
01:01 Outline of what to expect in episode and who it's meant for including those looking to create an online store and those looking to improve one they already have.
02:01 We also cover how to pick an eCommerce platform too.
03:21 A recent Wix eCommerce post covered some big stats about the growth of global online spending behavior. Check it out here: https://www.wix.com/blog/ecommerce/2020/10/ecommerce-statistics
03:32 In 2021, 2.14B people worldwide are expected to buy good and services online.
04:47 95% of all retail purchases will be made online by 2040
06:00 One of the questions I get asked the most from small businesses looking to create an online store is "what platform should I choose?"and I usually recommend either Shopify or WooCommerce.
07:24 Here I introduce WooCommerce, a plugin built for the WordPress framework.
09:44 Next up is a intro to Shopify, a hosted, paid subscription platform.
11:43 In terms of time to get up and running, I rank Shopify the winner here due to its ease of use, but if you have an appetite to learn how to configure your website, then consider WooCommerce.
13:00 Here I cover the cost of WooCommerce vs Shopify.
18:39 Next up is the comparison of WooCommerce and WordPress-related plugins vs Shopify's apps.
22:56 Here I cover what type of support you get with each platform and how that can help influence your decision of what platform to pick.
26:52 Here we look at the payment gateways associated with each platform and what the pros and cons are that you get with each.
29:16 I talk here about the scalability of each platform and how you can grow with each of them over time and what you may have to consider as you do.
34:10 Finally summary. I talk here about the benefits of each and what you're going to have to consider no matter what platform you choose.