In this episode, Emma Irwinand Patrick Miller close out the year by unpacking Black Friday Cyber Monday fatigue and how Amazon's asynchronous basket building and robust supply chain stand out. They dig into ChatGPT and Google Gemini, analyzing what truly has time, signal, and points of distribution, and how retailer partnerships with LLMs will shape shopping. Lastly, they cover what the potential Netflix x Warner Brothers deal means for consumers and advertisers. As a bonus, Patrick also names his retailer of the year, the most overrated story, and the one thing advertisers should leave behind in 2025.