The one about Lurpak’s simple advertising, Loom video, storyboarding, and the film “Now You See Me” - TG77 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:35 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:40 Content Spotlights  

ROGER: How a Lurpak YouTube ad ranked among the most effective in March by Michaela Jefferson in Marketing Week: https://www.marketingweek.com/lurpak-youtube-ad-effective/ 

PASCAL: The Top 10 Ways Loom Uses Async Video at Work by Allie Hitchcock Lifecycle Marketing Manager at Loom 

https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work 

00:28:45 Marketing Tech and Apps   

ROGER: It’s all about video photo editing. 

4K Downloader: Want to watch a YouTube video and then keep it? https://www.4kdownload.com/welcome-1 

Photoshop hidden “Quick Actions” Canva Style: https://www.adobe.com/uk/products/photoshop.html 

PASCAL: It’s all about planning your next video: 

Boords Shot List https://boords.com/shot-list-template a free shot list template that you can use with Google Sheets or Microsoft Excel by Luke Leighfield at Boords.com  

Milanote https://milanote.com/product/storyboarding create beautiful, shareable storyboards in minutes. 

00:39:51 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:23 Creator Shout Outs  

ROGER: Keeping financial services simple – Lynn Beattie – Mrs Mummypenny: https://www.mrsmummypenny.co.uk/ 

PASCAL: Christina Cook, owner and founder of Arty Bart Photo who just launched a new photography online course – check out her YouTube Channel https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg 

00:50:22 Film Marketing  

NOW YOU SEE ME (2013) 

Director: Louis Leterrier  

Writer: Ed Solomon, Boaz Yakin, Edward Ricourt 

Music by: Bryan Tyler 

Starring:  Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Isla Fisher, Dave Franco, Mélanie Laurent, Michael Caine, and Morgan Freeman  

Strapline: The first rule of magic? Always be the smartest guy in the room. 

Exciting heist movie with a magical twist – the bank robbers are all masters of illusion. But was the film accompanied by a magical marketing campaign? We have a look at the marketing and see whether they managed to pull a rabbit out of the hat! 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/