306 - When is it The Right Time to Start a Membership Site
Are you ready to launch a membership? Are you really ready?
If you’ve been toying with the idea of launching a membership for some time, you might be wondering if the timing is right. Many business gurus out there will tell you to jump in and “just start,” but hold on!
Memberships are a funny business. Launching your membership is all about timing it right. If you get it wrong, it’s much harder to change your mind or get out of it when you have paying members with high expectations. You need to do the groundwork first.
In this episode, we take you through the signs that now is the time to launch your membership. These are signs that your membership will get off to a great start, has a real audience, and won’t fizzle out over time.
Essential Learning Points:
Why timing is so important when starting a membership
The downsides of jumping into a membership before you’re ready
Why you need to be clear on what you’re offering and who you’re serving
How much time you need to dedicate at the beginning
Why building your audience before launching a membership is the best move