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The Editing Podcast - Louise Harnby (fiction editor) and Denise Cowle (non-fiction editor) EPISODE 6, 12th May 2020
S4E6: How to run and grow an editing and proofreading business. Q&A, Part 2
00:00:00 01:10:12

S4E6: How to run and grow an editing and proofreading business. Q&A, Part 2

In this episode of The Editing Podcast, Denise and Louise answer questions about how to run and grow an editing and proofreading business.

Listen To Find Out More About:

  • Increasing organic lead generation
  • Assembly Bill 5 (AB5) and the impact on freelancers in California
  • The benefits of working with publishers, packagers and project-management agencies
  • Content marketing: Solving clients problems
  • Facebook marketing: Ads, chatbots and website pixels
  • Google ads and sourcing professional expertise
  • Managing impostor syndrome
  • Attracting indie genre-fiction authors: content marketing and branding
  • Getting work with publishers
  • Ethical promotion to a primed audience
  • Technical writing and copy-writing
  • Choosing a business name
  • Building an editorial business on a tight budget
  • Using career expertise as a foundation for an editing specialism
  • Choosing the right training course
  • Building a marketing strategy
  • Starting an editing business when we care for young children
  • Scaling a business: Passive income streams, price increases, training, and premium services
  • Researching markets and audiences
  • Making a website visible

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Denise And Louise

Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.