Shownotes
Ready to finally hit publish on that Facebook ad you've been scared to run? Facebook Ad strategist Jana Bishop joins us to make paid ads feel accessible. We explore how creatives and online business owners can start testing ads for just $1 a day, why warm audiences should be your first target, and how to know if your offer is ready for paid promotion.
Find It Quickly
00:28 - Meet Jana Bishop
01:31 - Jana's Journey into Ads
03:54 - The Power of Ads and Organic Marketing
07:54 - Getting Started with Ads: Tips and Strategies
14:30 - Understanding Audiences: Cold vs. Warm
21:24 - Crafting Effective Ad Copy for Different Audiences
24:15 - The Importance of Testing in Ad Campaigns
25:45 - Understanding the Importance of Creative and Copy in Ads
26:12 - Setting Up and Testing Traffic Campaigns
27:13 - Analyzing Ad Performance and Metrics
28:17 - Clarifying Traffic vs. Sales Campaigns
30:56 - The Role of Organic Sales in Ad Success
33:10 - Ads for High-Ticket vs. Low-Ticket Offers
36:22 - The Power of Retargeting and Email Marketing
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