Recently, I was speaking to a group of podcasters who were interested in monetizing their podcasts. The main reason they haven't monetized is because they haven't connected their podcast to their pipeline. I explained that they need to start with a purpose and be confident in their ability to sell their programs and courses. I encouraged them to make an offer to their listeners and to be persistent in pitching their products..

Today, I'm sharing why your audience actually wants you to pitch them on your services, and showing you the consequences of neglecting to make offers.

Need help creating your blueprint for monetization? A Podcast Audit is the best way to start. Click here to learn how you can get your very own Podcast Audit.