In today’s conversation, I speak with César Christoforidis, the Senior Vice-President of Global Partnerships & Strategy at Emplifi (previously known as SocialBakers), where he spearheads the partner growth strategy and manages strategic relationships with Facebook, Google, Twitter, TikTok, and Linkedin. With a passion for new technologies and helping humanity to cultivate a healthy mix of human/tech solutions to improve our everyday lives, César’s work also focusses on how we might build strong, sustainable and helpful communities. Having led a team of digital consultants as Sales Director UK & EMEA for Experian Hitwise, one of the world’s leading online marketing intelligence solutions, César’s 15 years of experience in digital and software solutions spans everything from Social Media, Live Shopping, eCommerce and Influencer marketing, to Affiliate Marketing, PPC, Display, Messaging, and Email. Recorded on 6th January 2021.