In Episode 28 of the Travel Marketing & Media podcast, host Sandra McLemore, a renowned marketing expert in the travel industry, addresses three real questions sent in by travel agency owners, advisors, and agents. The episode begins with a deep dive into the use of a magazine as a lead magnet, where Sandra shares her valuable insights on content creation and team coordination. Following this, she provides actionable strategies for effective engagement and partnership building within the food and wine event scene. The episode concludes with a focused discussion on the nuances of introducing and communicating planning fees to clients, offering practical advice for those navigating this transition. This episode is a rich resource for travel