Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is purpose driven marketing.

This week on the Shiny New Object Podcast, we explore this evolution with Kavita as she dives into how brands must understand the value they bring to society and capitalise on that - not just features or price alone- if they want to stand out Plus uncover what it takes to be authentic, as well as how to deal with overwhelm in this busy industry.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net