This episode is a deliberate break from the format.
Before interviewing senior accounting firm leaders, Rob Brown brings together five companies working at the centre of AI adoption inside firms.
They are building the tools, working with leadership teams and seeing how AI is being applied in practice.
The goal is not to explain AI. It is to test assumptions.
Across the discussion, the panel explores:
▸ Where AI is genuinely reshaping firm direction versus simply improving efficiency
▸ What firms are still getting wrong about AI adoption
▸ Which leadership decisions will actually matter over the next two years
▸ Where the real internal tension is building inside firms
▸ What may separate leading firms from the rest by 2027
Each panellist will also appear in their own 12-minute interview in the series, where these same questions will be put directly.
Watch this episode on YouTube: https://youtu.be/TuYjR-sO4Pk
Thank you to our Season Partners for making this series possible.
Fieldguide is the AI-native platform for audit and advisory enabling human and AI collaboration to scale capacity, improve quality and transform how firms operate. fieldguide.io
Instead is the first AI agent that owns end-to-end tax from research, planning, filing, and defense all in one system. It replaces CCH, GoSystems, UltraTax, Lacerte, ProConnect, Drake and many more. instead.com
Karbon is the global leader in AI-powered practice management software for accounting firms. Their research into how technology is reshaping firm performance is essential reading for anyone leading a firm in 2026. karbonhq.com
Digits is the world’s first AI-native accounting platform. It's accounting software that works for you to deliver real-time financials and automate the month-end close. digits.com
Filed is the intelligent tax workspace for preparation and review automation and the only AI for prep, review and planning that runs inside your tax software especially made for high-volume firms. filed.com
Accounting Voices is a senior sense-making platform for firm owners, managing partners and senior operators navigating the forces reshaping accounting firms. Host Rob Brown convenes structured conversations with leaders across the profession to interpret what AI, private equity, consolidation and leadership pressure mean in practice.
This season, AI Reality Inside Firms, brings together senior accounting firm leaders answering the same five structured questions about how AI is actually landing inside firms, separating execution from narrative.
Find all episodes on your preferred podcast platform or on the Accounting Voices YouTube channel. https://www.youtube.com/@accountingvoices
To find out more or to explore season partnership opportunities, connect with Rob on LinkedIn. https://www.linkedin.com/in/therobbrown
