Continuous pandemic developments continue to shift priorities and therefore demands of consumers. While health and wellness brands are trying their hardest to adjust their business models and products to meet consumer need, developing a strategy for long-term success is as important as tackling the ‘here and now.’ In this podcast, Gillian Fish, founder of the 6AM Agency shares guidelines and tips for brands looking to adopt smart market positioning, stay close to consumers and customers, and maximise visibility in saturated markets.