Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN).
Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized >50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack.
During this interview we cover:
00:00 - Intro
01:00 - Peter’s Background, Past Ventures & Starting GrowthStack
08:19 - Best Acquisition So Far Both Personally & Finantialy
13:17 - Failures In Past Transactions & Taking Emotion Out Of The Deal
21:23 - Perfect Stage & Position To Sell & Buy a B2B SaaS
26:55 - Top 3 Ingredients To Get Other Investors Onboard