In this episode, the guys delve into the founding story of Twitch and explore the themes of discipline and disruption in their growth journey. From the humble beginnings of Justin TV to the pivot and evolution into Twitch, the hosts discuss the power of niche focus, the challenges of managing content, and the pivotal decision to narrow in on the emerging gaming community. Discover the importance of disciplined execution and intentional disruption in the success of Twitch and how this story can inspire growth and success in your own life and business. Tune in to gain insights into the law of the fifth hammer and discover the harmonious interplay between discipline and disruption.