Community marketing is our latest guest's Shiny New Object, especially as it applies to bigger brands getting back in touch with their consumers. In the latest podcast, we speak to Jo Crawford, Global Vice President for Owned Digital and Orchestration at Pandora.

Jo thinks big brands have made the customer journey so frictionless that consumers will have forgotten why they choose to shop with these brands. It's time for them to engage closer and create value for communities, like smaller and influencer brands do so well.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net